Quotes & Sayings About Qualitative Data

Third Wave technology will also change how we measure success in the classroom. What good is an annual standardized test, after all, once teachers and parents can get detailed reports with a wide range of metrics, comparing their students on a regular basis to others in their class or school or state? In this way, big data on individual students will do for education what standardized testing never quite could: bring quantitative precision to a qualitative learning process. — Steve Case

No great marketing decisions have ever been made on qualitative data — John Sculley

You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens. — Nathan Shedroff

Language fails not because thought fails, but because no verbal symbols can do justice to the fullness and richness of thought. Ifwe are to continue talking about "data" in any other sense than as reflective distinctions, the original datum is always such a qualitative whole. — John Dewey

You may have heard the world is made up of atoms and molecules, but it's really made up of stories. When you sit with an individual that's been here, you can give quantitative data a qualitative overlay. — William Turner

Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline). — Anonymous

Collection Methods in Qualitative Studies Where was the setting of the study? What was the rationale for choosing the setting? Who were the participants and what were their roles and characteristics? Why were they chosen? What data collection methods were used? What role did the researcher adopt within the setting? Who collected the data and were they qualified for their roles? How were data collectors trained? Was the training adequate? Was the process of the fieldwork adequately reported? How did the event unfold? Was data collection continued until saturation was achieved? Were the researchers' assumptions or biases acknowledged? — Nola A. Schmidt