Quotes & Sayings About Promotion And Advertising

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions. — David Ogilvy

The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets. — Robert Kane Pappas

The routine promotion of condoms through advertising has been stopped by networks who are so hypocritically priggish that they refuse to describe disease control as they promote disease transmission. — Henry Waxman

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. — Ryan Holmes

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I'm the kid who couldn't play competitive games. I'd much rather design and sell products so good and unique that they have no competition. — Yvon Chouinard

The enemy is noise. By noise I mean not simply the noise of technology, the noise of money or advertising and promotion, the noise of the media, the noise of miseducation, but the terrible excitement and distraction generated by the crises of modern life. Mind, I don't say that philistinism is gone. It is not. It has found many disguises, some highly artistic and peculiarly insidious. But the noise of life is the great threat. Contributing to it are real and unreal issues, ideologies, rationalizations, errors, delusions, nonsituations that look real, nonquestions demanding consideration, opinions, analyses in the press, on the air, expertise, inside dope, factional disagreement, official rhetoric, information - in short, the sounds of the public sphere, the din of politics, the turbulence and agitation that set in about 1914 and have now reached an intolerable volume. — Saul Bellow

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie. — Richard Attenborough

Mikazuki Publishing House
What our Friends Think We Do: Advertising, Marketing, Selling, Promotion.
What Authors Think We Do: Cut checks and hand out money.
What We Really Do: Educate human beings. — Kambiz Mostofizadeh

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising. — Serj Tankian

Recent works on the organization of advertising agencies in Britain and the US show that advertisers' self-understanding, expertise and practices are geared to the agencies' imperative for self-promotion in competitive markets (Cronin 2004; Soar 2000). Drawing on Bourdieu's observations on 'cultural intermediaries', Matthew Soar's (2000) research also shows that the first audience which advertising 'creatives' have in mind is themselves (see also Nixon 2003). — Roberta Sassatelli

Seven pillars make or kill a brand,' says Goenka. 'Packaging, pricing, product, promotion, distribution, advertising, and margins to retailers. We ensure there is equal focus on all these aspects. — Nikhil Inamdar

Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. And if you planned the whole thing, that's marketing. — Allan Dib

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times. — Akio Morita