Product To Market Quotes & Sayings

Cigarette companies market heavily to young people. They need young customers because their product kills the older ones. It is the only product that, if used as intended, kills the consumer. — George Carlin

Personalities seem in many cases to dominate the lucrative endorsement market. But that doesn't upset me. What upsets me is when not enough attention is paid to the product-the game. — Jerry West

Market bashers ... might understand the claim that in some particular field, markets required no intervention
though they'd be skeptical
but the notion that, on general principle, complex systems ran themselves just fine without benign intervention seemed like it could only be the product of a quasi-religious faith ... Of course, this gets things almost precisely backwards. It is the idea that all order must be explained by a functioning mind at the helm, not its denial, that has the closet affinity to the religious instinct. — Julian Sanchez

If you choose a market that already exists, say, networking equipment, you have to compete with an established company like Cisco. Even if your product is marginally better, Cisco can fudge it and outsell you. — Douglas Leone

Business is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing. — Margaret Heffernan

Book authors are in high demand for speaking engagements and appearances; they are the new 'celebrity' and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it! — Kytka Hilmar-Jezek

"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms. — Guy Kawasaki

A concern that produces its own raw materials, and works them up through the various processes until it delivers the manufactured product in the domestic or foreign market, can work on a narrower margin all around, and yet do full justice to its stockholders and employees. — Charles M. Schwab

Adam Smith was not the proponent of any one class. He was a slave to his system. His whole economic philosophy stemmed from his unquestioning faith in the ability of the market to guide the system to its point of highest return. The market-that wonderful social machine-would take care of society's needs if it was left alone. Don't try to do good, says Smith. Let good emerge as the by-product of selfishness. — Robert Heilbroner

Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them. — Tim Ferriss

Personally, I always find it especially piquant when cultural conservatives, usually quick to profess their devotion to the Free Market, rail against the success in said market of some product of which they disapprove. — Patrick Nielsen Hayden

We don't believe in market research for a new product unknown to the public. So we never do any. — Akio Morita

Use your development time to brief analysts and industry press. Use these influencers as your eyes and ears to let you know what else is being developed by competitors so that you can be the first to market, and don't make the mistake of launching an also-ran product. — Jay Samit

A good list of questions to ask your advisor will include the following: Where will my money be held? Right answer: Somewhere else! Are you a broker? Right answer: No! Are you a dually registered advisor? Right answer: No! Do you or any affiliate have proprietary investments of any kind? Right answer: No! How are you compensated? Right answer: Total disclosure in writing and never make commissions on any investment product. What are the credentials of you and/or your team? Right answer: If planning is involved, a CFP is ideal to have on the team. What is your planning and investment management approach? Right answer: The firm should follow a coherent philosophy rather than a bunch of different strategies (unprincipled) and should follow an approach that does not involve market timing or active trading. — Peter Mallouk

Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model. Too often we oversell ourselves on the quality of the idea, service, or product. We don't provide an honest assessment of how we fit in the market, why customers will buy from us, and at what price. — Mark Cuban

Learn as many mistakes and what not to do while your business or product is small. Don't be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road. — Daymond John

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. — Douglas Rushkoff

There's only one way America's neighborhoods will begin to integrate: people have to want it more than vested public and corporate interests are opposed to it. And more people should want it. Mixed-race, mixed-income housing is a product we need to market. It's the only real solution to segregated schools, for one. (140) — Tanner Colby

Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself. — Jay Samit

I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there. — Lori Greiner

I teach high school math. I sell a product to a market that doesn't want it, but is forced by law to buy it. — Dan Meyer

Big banks churn out page after page of incomprehensible fine print to obscure the cost and risks of checking accounts, credit cards, mortgages and other financial products. The result is that consumers can't make direct product comparisons, markets aren't competitive, and costs are higher. If the playing field is leveled and the broken market fixed, a lot more money will stay in the pockets of millions of hard-working families. That's real stimulus - money to families, without increasing our national debt. — Elizabeth Warren

There is a lot of interesting product coming to market already. Bags and bottles and cups and such made of potato starch and other fully biodegradable materials. In some sense, plastic is more chemically complex. We ought to be able to simplify. — Edward Norton

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. — Seth Godin

I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it. — Brian Tracy

What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. — Lisa A. Mininni

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. — Kevin Systrom

If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job. — Clayton Christensen

Most cleantech companies crashed because they neglected one or more of the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that — Peter Thiel

Creativity would not exist as successfully or efficiently without its social world. The social is not the by-product - it is the decisive mechanism by which cultural products and cultural producers are generated, evaluated and sent to the market. — Elizabeth Currid

Fifty years later, in the 1920s, the American DuPont Company independently set up a similar unit and called it a Developmental Department. This department gathers innovative ideas from all over the company, studies them, thinks them through, analyses them. Then it proposes to top management which ones should be tackled as major innovative projects. From the beginning, it brings to bear on the innovation all the resources needed: research, development, manufacturing, marketing, finance, and so on. It is in charge until the new product or service has been on the market for a few years. — Peter F. Drucker

You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff. — Keith Rabois

The game in beauty is changing so much, if your product isn't high tech or can't make a unique performance claim - plump your lips, reduce your lines, look glossy, and stay on for 24 hours - you can't go to market today. I'm not just talking about a $20 lipstick, but a $5 lipstick! — Andrea Jung

1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don't see? — Peter Thiel

Internet and mobile product development cycles are measured in months, not years. And the capital required to get a product built and into the market is less than $1 million. And the returns, when things work out, can be enormous. — Fred Wilson

I take a lean-startup approach: creating agile, interdisciplinary teams that get the minimum viable product to market as soon as possible. It's my job to be entrepreneur-in-residence, an internal change agent. — Todd Park

The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting. — Cameron Johnson

I don't micromanage, but I do care deeply about every product we make. Every one goes through me, and I try most of our products before they go to market, including our John Paul Pet flea and tick shampoo. If I don't like it, it's not coming out. — John Paul DeJoria

Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition. — Edwin Land

Smart tech investor thinks about: a) future product roadmap, b) bottoms-up market size & growth, c) talent and skill of team. Essentially you are valuing things that have not yet happened, and the likelihood of the CEO and team being able to make them happen. Finance people find this appalling, but investors who do this well can make a lot of money. — Marc Andreessen

I think everyone should sell whatever product they want to sell for whatever price they want to sell it for, but ultimately the market will dictate what it is and people will have to charge less money for everything. Record companies have been overcharging people for way too long and now this is the trouble that they're in. — Frank Black

The Church also seems to be in the social service business, the counseling business, the fundraising business, the daycare business-dozens of the same worthy businesses the secular world is also in. Why? What justifies these things? The Church's ultimate end for all these things is different from the world's end; it is salvation. This is its distinctive "product."
Why put out a product that is just the same as other compa-
vies' products already on the market? Why would anyone expect such a product to sell? That's why modernist or liberal Christianity, charitable as its services are, is simply not selling. The only reason for any of the Church's activities, the only reason for the very existence of the Church at all, is exactly the same as the reason Jesus came to earth: to save poor and lost humanity. — Peter Kreeft

To have a successful career, you have to approach it as an entrepreneur, even if you are working for someone else. Your career is your own private business. You have to market yourself and your abilities and knowledge just as you would a product or service. — Earl G. Graves, Sr.

If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio. — Max Levchin

First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team. — James C. Collins

Creating change requires innovation: developing new products, creating new sales channels, reducing product development time, customizing products for increasingly smaller market segments. In addition, your company must be able to respond quickly to both anticipated and unanticipated changes created by your competitors and customers. — Jim Highsmith

If you voluntarily label a product as being unsuitable for kids and then turn around and market it directly to kids in contradiction of your ratings system, then you should be held accountable just like any other company in America that misleads consumers, .. That's not censorship. That's common sense. — Joe Lieberman

What corporations fear is the phenomenon now known, rather inelegantly, as 'commoditization.' What the term means is simply the conversion of the market for a given product into a commodity market, which is characterized by declining prices and profit margins, increasing competition, and lowered barriers to entry. — James Surowiecki

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction. — Charles Kettering

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability. — Clive Cussler

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me. — Alexander Wang

Not to improve is fatal. Organizations who fail to respond to changes in the marketplace become stuck in a rut of product focused production with an ever shrinking market and the only difference between a rut and a grave is the depth. — Robin Byrne

Peace is bad for business. When the former Soviet Union fell apart, the U.S. defense industry was staring into the face of a falling market share: To grow, it would have to find a new enemy. It would also help if it expanded its product line from building fighter jets to the newfangled demand for applications involving surveillance. — Naomi Wolf

Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value — Bernard Kelvin Clive

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard. — John Harvey-Jones

Eric Ries, author of The Lean Startup, explains that the best way to get to Product Market Fit is by starting with a "minimum viable product" and improving it based on feedback - as opposed to what most of us do, which is to try to launch publicly with what we think is our final, perfected product. Today, — Ryan Holiday

If business is going to continue to sell through the decades, it must also promote an understanding of what made those products possible, what is necessary to a free market, and what our free market means to the individual liberty of each of us, to be certain that the freedoms under which this nation was born and brought to this point shall endure in the future ... for America is the product of our freedoms. — Edward Francis Hutton

America is the only major country that tries to ascertain who was the first applicant to invent the product or procedure. This may seem fair, but long proceedings to determine precisely when each party conceived an idea result mostly in keeping innovations from hitting the market. — Robert Pozen

Four things have almost invariably followed the imposition of controls to keep prices below the level they would reach under supply and demand in a free market: (1) increased use of the product or service whose price is controlled, (2) Reduced supply of the same product or service, (3) quality deterioration, (4) black markets. — Thomas Sowell

Beyond streamlining operations and introducing cost innovations, a second lever companies can pull to meet their target cost is partnering. In bringing a new product or service to market, many companies mistakenly try to carry out all the production and distribution activities themselves. Sometimes that's because they see the product or service as a platform for developing new capabilities. Other times it is simply a matter of not considering other outside options. Partnering, however, provides a way for companies to secure needed capabilities fast and effectively while dropping their cost structure. It allows a company to leverage other companies' expertise and economies of scale. Partnering includes closing gaps in capabilities through making small acquisitions when doing so is faster and cheaper, providing access to needed expertise that has already been mastered. A — W.Chan Kim

This investment will provide capital to help high-potential start-up companies transition from product development to market entry, while also providing skills training to help them position themselves to be more attractive to investors and commercial partners. We are pleased to support the entrepreneurial community in southern Ontario and contribute to economic growth and job creation. — Gary Goodyear

In addition to its use in arithmetic and science, the Hindu-Arabic number system is the only genuinely universal language on Earth, apart perhaps for the Windows operating system, which has achieved the near universal adoption of a conceptually and technologically poor product by the sheer force of market dominance. — Keith Devlin

Aspen's investment in TesoRx will assist in the work being undertaken to bring this product to market and in investing behind TesoRx's pipeline and technology that has the potential to be used for a wide range of different applications. — Stephen Saad

Cape Cod Potato Chips was another beneficiary of the Demoulases' openness to local producers. Like Ken's, it offered a high-quality product but did not have deep enough pockets to break into other chains. Market Basket took Cape Cod early on, helping it grow into a nationally recognized brand. — Daniel Korschun

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone. — Steve Jobs

We want to make as big a market as we can with our current product. — Trip Hawkins

You begin with the Problem, or the need you're addressing. Then you proceed to the Solution, your product or service that fulfills the need. The Market is the target customers to whom you will offer your solution. Finally, Business is all about the ways you're going to capture that market. — Chris Lipp

Nothing a housewife does is of value in capitalist terms because it does not take place on the market and therefore does not contribute to the Gross National Product. — Hilda Scott

So why didn't ABCP investors -- at least the large institutional investors -- have a better grasp of the uncertain nature of market disruption triggers as defined under Canadian-style liquidity? Probably because the contracts were not available for review to investors wishing to purchase ABCP -- yet another example of the lack of transparency surrounding the distribution and sale of this product. — Paul Halpern

The ever-mounting glut of waste materials is characteristic by-product of modern consumer society. It might even be argued that capitalism's continual need to find of generate markets means that disposibility and waste have become the spine of the system. To consume means, literally, to destroy or expend, and in the garbage crisis we confront the underlying truth of a society in which enormous productive capacities and market forces have harnessed human needs and desires, without regard to the long or even short-term future of life on the planet. — Stuart Ewen

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups. — Noam Chomsky

Christians agree that when we sell and market, we need to show potential customers that a product "adds value" to their lives. That doesn't mean it can give them a life. But because Christians have a deeper understanding of human well-being, we will often find ourselves swimming against the very strong currents of the corporate idols of our culture. — Timothy Keller

And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth. — Steve Case

When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets. — Hans Vestberg

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a much-sought-after product, sometimes to the relative desperation of the shop staff, who were sure they could sell it. — Enrique Badia

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product. — Fred Wilson

Porn is now so deeply embedded in our culture that it has become synonymous with sex to such a point that to criticize porn is to get slapped with the label anti-sex.
...
But what if you are a feminist who is pro-sex in the real sense of the word, pro that wonderful, fun, and deliciously creative force that bathes the body in delight and pleasure, and what you are actually against is porn sex? A kind of sex that is debased, dehumanized, formulaic, and generic, a kind of sex not based on individual fantasy, play, or imagination, but one that is the result of an industrial product created by those who get excited not by bodily contact but by market penetration and profits? Where, then, do you fit in the pro-sex, anti-sex dichotomy when pro-porn equals pro-sex? — Gail Dines

Growth hackers resist this temptation (or, more appropriate, this delusion). They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible. In fact, part of the reason the scrappy start-ups, services, and apps in this book might not always be well-known or topics of daily conversation is because their founders have focused their energies on product development with an eye toward growth - they're now millions of members strong without any superfluous "buzz." They got to mass market by ignoring the urge to appeal to the mass market, at least to start with. — Ryan Holiday

Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often. — Tony Hsieh

TSX-002 will reinforce Aspen's pipeline, further bolstering its presence in a key therapeutic area for the Group. The registration of the product will allow Aspen the opportunity to develop the testosterone market in emerging markets. — Stephen Saad

A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry. — Clayton Christensen

You have to be firm, persistent, passionate, and driven by the idea and have a strong desire to bring your product to the market — Sunday Adelaja

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul. — Faith Popcorn

Before product/market fit, your only job that matters is to build a great product. — Sam Altman

Economically, the key flaw in the high-wage argument is that it confuses wage rates with labor costs - and labor costs with total costs. Wage rates are measured per hour of work. Labor costs are measured per unit of output. Total costs include not only the cost of labor but also the cost of capital, raw materials, transportation, and other things needed to produce output and bring the finished product to market. — Anonymous

Given a choice between patterns of subsistence that are relatively unfavorable to the cultivator but which yield a greater return in manpower or grain to the state and those patterns that benefit the cultivator but deprive the state, the ruler will choose the former every time. The ruler, then, maximizes the state-accessible product, if necessary, at the expense of the overall wealth of the realm and its subjects. — James C. Scott

The worst thing that you can do in terms of bringing a product up to the market is to be two days after someone else has brought a similar product to the international market-It's dead. — Ann Macbeth

The right way is the greatest gratifier of human wishes ever come upon - when allowed to operate. It is as morally sound as the Golden Rule. It is the way of willing exchange, of common consent, of self-responsibility, of open opportunity. It respects the right of each to the product of his labor. It limits the police force to keeping the peace. It is the way of the free market, private property, limited government. On its banner is emblazoned Individual Liberty. — Leonard Read

When you say we're bringing a product to market, you make sure you execute. — Thorsten Heins

Handing out your creations for free is really a great way to market your product. — Simon Zingerman

The strategic stimulus to economic development in Schumpeter's analysis is innovation, defined as the commercial or industrial application of something new
a new product, process or method of production, a new market or source of supply, a new form of commercial, business or financial organization. — Joseph A. Schumpeter

Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product. — Ted Sarandos

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build. — Eric Ries

In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit. — James Surowiecki

I have observed private and proprietary colleges, like the University of Phoenix, and the market they serve. And I found it intriguing the way in which they are trying to deliver the product, with more accountability, for a price. — Roy Romer

I think whenever you have a product you are always trying to improve it. Whether it is a commercial project out on the market or it's a creative collaboration, you are always looking to keep you audiences more engaged. — Brenda Strong

The Heisenberg principle - If something is closely observed, the odds are it is going to be altered in the process. The more a price pattern is observed by speculators the more prone you have false signals; the more the market is a product of nonspeculative activity, the greater the significance of technical breakout — Bruce Kovner

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer. — Raymond Loewy

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures. — Douglas Rushkoff

You have to manage money. Particularly with market economies. You may have a great product, but if your bottom line goes bust, then that's it. — Mukesh Ambani