Quotes & Sayings About Product Branding

Branding is not just a product, it's also a way of life, an idea, branding is actually leadership. — Onyi Anyado

The primary objective of a branding program is never the market for the product or service. The primary objective of a branding program is always the mind of the prospect. The mind comes first; the market follows where the mind leads. — Al Ries

Gross profit margin demonstrates competitive advantage: it is the purest expression of customer valuation of a product, clearly implying the premium buyers assign to a seller for having fashioned raw materials into a finished item and branding it. — Lawrence A. Cunningham

Book authors are in high demand for speaking engagements and appearances; they are the new 'celebrity' and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it! — Kytka Hilmar-Jezek

Branding is to constantly create a perception in the mind of consumers that there is no product like yours — Bernard Kelvin Clive

Customers don't just want another cool product or service, they want to have an experience worth sharing — Bernard Kelvin Clive

Branding is not something that happens on its own. You must be actively engaged in your product, your employees and your business in order to see solid improvements in your results. — Online Business Buddy

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. — Stefan Sagmeister

92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service. — Paul M. Rand

A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically. — Laura Busche

Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value — Bernard Kelvin Clive

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product. — Al Ries

There comes a point when you realize that these things, these brands, aren't "enough." Having more or better or best doesn't provide you with a lasting sense of having more or being better or being best. It's a rather fleeting experience, this romantic attachment to brands, and I find that if I'm not careful, the search for having more or better or best is a precarious journey into the infinite. When you depend on finite objects-or brands-to provide you with a long-term sense of self or love or pride or achievement, you start yourself out on a path with no end. No object, no product, and no brand can provide you with ultimate, infinite satisfaction. — Debbie Millman

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

I suspect that someday in a world with legal marijuana for adults, you will probably have branding that occurs for different types of the product. — Jared Huffman

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience. — Donald A. Norman

It might seem odd that in cities teetering at the edge of the abyss young people still go to class - in this case an evening class on corporate identity and product branding - but that is the way of things, with cities as with life, for one moment we are pottering about our errands as usual and the next we are dying, and our eternally impending ending does not put a stop to our transient beginnings and middles until the instant when it does. — Mohsin Hamid

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion. — Melinda Selmys

Everyone is a salesman, and the product is each person. Personal branding is being conscious to the continual nature of selling yourself. — Jarod Kintz

You are your greatest product and behind every book lies an author who wrote it. — Geraldine Solon

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade. — Daymond John

There is this one thing that makes a big difference: creativity! There is this one thing that gives birth to great things: imaginations! The world we see is a product of creativity and imaginations, and they that know the power of creativity and how to give life to their imaginations live and leave distinctive footprints! — Ernest Agyemang Yeboah