Quotes & Sayings About Print Advertising

Years ago in 1959 when Dellinger was already an editor on Liberation (then an anarchist-pacifist magazine, of worthy but not very readable articles in more or less vegetarian prose) Mailer had submitted a piece, after some solicitation, on the contrast between real obscenity in advertising, and alleged obscenity in four-letter words. The piece was no irreplaceable work of prose, and in fact was eventually inserted quietly into his book, Advertisements for Myself, but it created difficulty for the editorial board at Liberation, since there was a four-letter word he had used to make his point, the palpable four-letter word which signifies a woman's most definitive organ: these editorial anarchists were decorous; they were ready to overthrow society and replace it with a communion of pacifistic men free of all laws, but they were not ready to print cunt. — Norman Mailer

The new breed of reporter doesn't drink, doesn't smoke, doesn't have sex beyond reproducing, and most importantly - doesn't believe. They don't believe they are there to question everything. They are there to print whatever is told to them. The news is dead, my friend. Buried under a mountain of full color advertising, and six-digit deposit slips. — Greg Crites

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. — Daniel Starch

The ordinary run of advertising is nothing more than an effort to sell something by yelling in print. — Samuel Hopkins Adams

Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure. — Rupert Murdoch

Kindle Singles is publishing on skates. It prints like lightning; our book meets readers in hours. I've spent so many years waiting for publishers to consider whether they wanted to print a book of mine, making contracts, taking months to fit it into the Fall list or the Spring list, fitting it into an advertising plan. — Richard Bach

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. — Seth Godin

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer. — John Battelle

It was getting harder, however. American magazines still looked shiny and lively, but by the early 1960s, writers like Flora were sensing trouble. With television's exploding popularity, more and more people were staring at screens instead of turning pages. Big corporations like car manufacturers were pulling their advertising dollars out of print and spending them on the airwaves. Magazines were bleeding ad pages and readers, and editors scrambled to balance budgets by retooling audiences. — Debbie Nathan

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't. — Cindy Gallop

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be. — Phil Dusenberry

A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials. — Virginia Postrel