Famous Quotes & Sayings

Pr Quotes & Sayings

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Top Pr Quotes

Pr Quotes By Steve Jobs

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves. — Steve Jobs

Pr Quotes By Matt Taibbi

One of the key psychological characteristics of the Tea Party is its oxymoronic love of authority figures coupled with a narcissistic celebration of its own "revolutionary" defiance. It's this psychic weakness that allows this segment of the population to be manipulated by the likes of Sarah Palin and Glenn Beck. The advantage is that their willingness to take orders has allowed them to organize effectively (try getting one hundred progressives at a meeting focused on anything). The downside is, they see absolutely nothing weird in launching a revolution based upon the ravings of a guy who's basically a half-baked PR stooge shoveling propaganda coal for bloodsucking transnational behemoths like JPMorgan Chase and Goldman Sachs. — Matt Taibbi

Pr Quotes By Ronn Torossian

PR is a mix of journalism, psychology, and lawyering - it's an ever-changing and always interesting landscape. — Ronn Torossian

Pr Quotes By Bob Schieffer

Good policy always trumps bad public relations. And the best PR can't trump bad policy. — Bob Schieffer

Pr Quotes By David Hewson

Opinions are 10 a penny. In the spin-driven, PR-controlled world of the 21st century, hard facts are rare indeed. — David Hewson

Pr Quotes By Stella Young

Yooralla is a people pleaser with a very powerful PR machine. — Stella Young

Pr Quotes By Duane Swierczynski

Comic scripts are full-on collaborations, not only with your artist, but your editors and colorists and letterers and PR folks, etc. Writing comics reminds me of my days as a journalist, working on a staff of fun, smart people. — Duane Swierczynski

Pr Quotes By Robert Jordan

I know how to take a man out of his miseries. Give him a swift kick, or else get him drunk and find him a pr- ... — Robert Jordan

Pr Quotes By Mira Grant

A martyr's just a casualty with really good PR. I'd rather be a living coward any day. — Mira Grant

Pr Quotes By Eden Summers

And when we get arrested, and Leah has to deal with the PR nightmare, it will make this night of hell worthwhile," Ryan offered, rolling his eyes. — Eden Summers

Pr Quotes By Nell Newman

My dad hates doing PR, so I volunteered to do this for him. — Nell Newman

Pr Quotes By Greg Bear

It went okay." Kaye shifted her eyes to one side and shrugged. "Rachel Browning tried to pull down my shorts."
"Did she succeed?" Cross asked.
"Got them down to my curlies," Kaye said.
The young men looked ready to appear shocked, should Cross be. Cross laughed. "Jesus, Kaye. I never know what I'm going to hear from you. You drive my PR folks nuts. — Greg Bear

Pr Quotes By Steve Shaw

Last time I checked, lifting theory has a PR of zero. — Steve Shaw

Pr Quotes By Lola Dodge

I had a party to plan, reminders to send, some positive PR to get out, L.A. travel plans to take care of and now a bit of a conspiracy to start unraveling.
For starters.
Just another average Sunday with the M10. — Lola Dodge

Pr Quotes By James Patterson

The media are right now in the process of doing millions upon millions of dollars' worth of free PR work for whoever is doing this. Such over-the-top, wall-to-wall coverage just sets the bar higher and higher each time for the nut jobs and terrorists to get everybody's attention. "Which means bigger explosions, more bodies, and more atrocities. They should take their cue from the baseball media, which nipped fan stupidity in the bud when they wisely decided to stop showing people who run onto the field." "So don't tell people there's terrorism? That's your solution?" said Brooklyn. "How about at least not sensationalizing it so much?" Arturo said. "This is a bloodbath. Stop selling the frickin' popcorn. — James Patterson

Pr Quotes By Kevin Hearne

They need to get a good PR guy." "What's a PR guy?" "They're kind of like the old Greek sophists who played with words until you believed up was down. PR guys get paid to make people believe that a pile of shit is an investment in soil fertility. Professional liars." "Ah!" Manannan's expression lit with comprehension. "They are politicians?" "No, they're smarter and less pretty. They advise politicians. — Kevin Hearne

Pr Quotes By Bill Gates

If I had one dollar left, I'd spend it on PR — Bill Gates

Pr Quotes By Tom Clancy

never pick up a baby to kiss it," trent said. "they always puke on you, and somebody always gets a picture. always kiss the baby in the mom's arms. — Tom Clancy

Pr Quotes By Steve Truglia

I work in film, TV, commercials and do live PR stunts for companies. A lot of my time is spent reading scripts and looking at designing sequences, speaking to directors and producers about how they want the sequences to look, how they will work and budgeting those stunts. — Steve Truglia

Pr Quotes By Steven Gould

Back in the Aerie she popped her lips percussively as she examined her booty. 'P-ilfering P-adgett's P-ockets Pr-oduces P-ossible P-ath to ... to - ' Well, clues and shit. — Steven Gould

Pr Quotes By Ryan Holiday

Media was once about protecting a name; on the web it is about building one. — Ryan Holiday

Pr Quotes By Jean-Louis Gassee

Advertising is saying you're good. PR is getting someone else to say you're good. — Jean-Louis Gassee

Pr Quotes By Dan Harris

Meditation suffers from a towering PR problem. ... If you can get past the cultural baggage, though, what you'll find is that meditation is simply exercise for your brain. — Dan Harris

Pr Quotes By J.D. Robb

We're the blue line, sir, and that will resonate on-screen. But Peabody is the face, the very human element. And she would symbolize who we are, contrast sharply against what Renee Oberman is."
He rubbed his chin, and his lips curved a little above his fingers. "You can carve out an angle like that, an excellent angle, and believe the idea of your ass in the chair someday down the road is terrifying?" He waved off her response before she could make it. "I should have thought of it myself, should have thought it through exactly that way. I'll contact Furst."
Something inside her unknotted. "Thank you, sir."
"Don't thank me. I'm wondering why I haven't assigned you to Media and PR."
"Because, sir, I hope I've done nothing to deserve that kind of punishment. — J.D. Robb

Pr Quotes By Cilla Black

I can do the PR thing until the cows come home. That's my nature. I never want to upset anybody. — Cilla Black

Pr Quotes By Ben Parr

The more PR buzzwords you include in your press release, the less likely I am to write you up — Ben Parr

Pr Quotes By Douglas Leone

In a downturn, aggressive PR and communications strategy is key. — Douglas Leone

Pr Quotes By James Weldon Johnson

Can you imagine," he went on to say, "what would have been the condition of things eventually if there had been no war, and the South had been allowed to follow its course? Instead of one great, prosperous country with nothing before it but the conquests of peace, a score of petty republics, as in Central and South America, wasting their energies in war with each other pr om revolutions. — James Weldon Johnson

Pr Quotes By M.R. Carey

No amount of expertly choreographed PR could prevail, in the end, against Armageddon. It strolled over the barricades and took its pleasure. — M.R. Carey

Pr Quotes By Sam Altman

The biggest PR hack you can do, is not hire a PR firm. — Sam Altman

Pr Quotes By Jessica Livingston

The goal - at least the way I think about entrepreneurship - is you realize one day that you can't really work anyone else. You have to start your won thing. It almost doesn't matter what the thing is. We had six different business plan changes, and then the last one was PayPal.
If that one didn't work out, if we still had the money and the people, obviously we would not have given up. We would have iterated on the business model and done something else. I don't think there was ever clarity as to who we were until we knew it was working. By then, we'd figured out our PR pitch and told everyone what we do and who we are. But between the founding and the actual PayPal, it was just like this tug-of-war where it was like, "We're trying this, this week." Every week you go to investors and say, "We're doing this, exactly this. We're really focused. We're going to be huge." The next week you're like, "That was a lie. — Jessica Livingston

Pr Quotes By Cliff Bleszinski

I'd bet Sony has some similar stuff up their sleeves they're just playing on the internet outrage for free PR. You're all being played! — Cliff Bleszinski

Pr Quotes By M.J. Rose

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. — M.J. Rose

Pr Quotes By Lee Haney

PR is extremely important, and being able to use it in the right way means everything. You have to market your success. — Lee Haney

Pr Quotes By Chris Brogan

Social media puts the "public" into PR and the "market" into marketing. — Chris Brogan

Pr Quotes By Manny Rayner

Well, that's just what I'm talking about. All Maslow would need to do is rub against your legs and start purring, and you'd immediately forget all this Hitler/Card nonsense. No one does PR like a cat. Why do you think I'm so desperate to hire him? — Manny Rayner

Pr Quotes By Kara Swisher

Really smart people don't want to say stupid things, and they really don't want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there's no way you can't do well. — Kara Swisher

Pr Quotes By Erin Duffy

I think any time you have a workplace that's heavily weighted to men just by the nature of what it is, the same way you can say PR or fashion is heavily occupied by women, there's always going to be a little bit of that sexism. — Erin Duffy

Pr Quotes By Lionel Fisher

Putting thoughts into words is vastly different from putting truth into words. For words are not truth. As ardently as writers sort and select and polish their words, at the end of the day they are still words. They are not, in themselves, truth. However carefully we choose our words, no matter how eloquently we compile and conjoin and convey them, they remain just words, merely signposts that point to the truth, as Eckhart Tolle put it. Just as preachers, politicians, PR spin masters and the media can't create truth by writing or speaking words they say are true, authors can't validate truth by putting it into print. And the rest of us can't know it by simply hearing or reading the words. We can only find our way to truth by following the signposts and ultimately believing. It all comes down to believing, to faith, for there is no proof this side of the big dirt nap. — Lionel Fisher

Pr Quotes By Natalie Massenet

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. — Natalie Massenet

Pr Quotes By Peter York

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different. — Peter York

Pr Quotes By Hal Sparks

You'd think after 8 years of things called 'The Patriot Act' and 'No Child Left Behind' they would know that we have figured out the 'Call it what it ain't' PR ploy by now, but ... um ... no. — Hal Sparks

Pr Quotes By Sean Quinn

I was never one to run away from trouble - I intend to continue to fight my corner and try to redeem our reputation in some way. It's very difficult when you see the PR campaign that Anglo have built up against us. A lot of the media would be very anti-Quinn and have fallen hook, line and sinker for the Anglo story where they are the good guys. — Sean Quinn

Pr Quotes By Esa-Pekka Salonen

I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people? — Esa-Pekka Salonen

Pr Quotes By Teddy Wayne

It's super-important to have a strong social media presence, and Jane's always going, When interviewers ask you about your Twitter, say you love reaching out directly to your fans, and I'm like, I don't even know how to use Twitter or what the password is because you disabled my laptop's wireless and only let me go on the Internet to do homework research or email Nadine assignments, and she says, I'm doing you a big favor, it's for nobodies who want to pretend like they're famous and for self-promoting hacks without PR machines, and adults act like teenagers passing notes and everyone's IQ drops thirty points on it. — Teddy Wayne

Pr Quotes By Jay Conrad Levinson

advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years. — Jay Conrad Levinson

Pr Quotes By Ben Parr

Relationships are the key element to Press & PR — Ben Parr

Pr Quotes By Ashley Schweigert

There are many wire services where you can publish your news releases. Some of the recommendable ones are Business Wire, Marketwire, PR Newswire and PRWeb. — Ashley Schweigert

Pr Quotes By Patrick Rothfuss

Science is just magic with better PR. — Patrick Rothfuss

Pr Quotes By Eric Dezenhall

The PR industry loves the concept that if you just apologize, the problem goes away. The concept of apology is known in the Judeo-Christian sense: You apologize, but then you suffer. The problem is nobody wants the suffering. Everybody wants drive-through redemption. — Eric Dezenhall

Pr Quotes By Sonam Kapoor

I'm a socially concerned citizen of India. I have strong views on issues of social and political relevance. But it's very difficult to voice it in an intelligent manner without it sounding contrived. Because people think you're saying or doing all this as a PR exercise, not from your heart. — Sonam Kapoor

Pr Quotes By Johnny Vegas

There was always that thing with 'Johnny' - I always saw myself as his writer and PR. But when he got out there, I had no control. His whole thing was going off on those flights of fancy. Going, 'Let's see what we can possibly do that hasn't been done before up here.' And when it works, it's lovely; it's a great night. — Johnny Vegas

Pr Quotes By David Frum

One might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success. — David Frum

Pr Quotes By Vera Wang

It's hard to juggle being a businessperson with being a creative person. You have to organize yourself - PR needs me for PR, and the licensing division needs me for licensing, the bridal people need me for bridal. — Vera Wang

Pr Quotes By Bill Gates

If I was down to the last dollar of my marketing budget I'd spend it on PR! — Bill Gates

Pr Quotes By Steve Jobs

Ad campaigns are necessary for competition. But good PR educates people; that's all it is. — Steve Jobs

Pr Quotes By Eric Dezenhall

People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles. — Eric Dezenhall

Pr Quotes By Mark Morford

When Benedict dies, he will have the pleasure of standing before whatever furious God he believes in, to answer for how it was that he knew for undeniable fact that one
if not dozens
of his priests repeatedly molested, abused and/or raped young children for decades, and he did nothing to stop it. How much does God believe the pope's argument that Vatican PR trumps pedophilia? Joe Ratzinger, 82, will soon find out. — Mark Morford

Pr Quotes By Eric Ries

...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers. — Eric Ries

Pr Quotes By Ryan Holiday

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click. — Ryan Holiday

Pr Quotes By Chris Brogan

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving. — Chris Brogan

Pr Quotes By Ghulam Nabi Azad

Unfortunately, we are very poor with PR skills but in serving people- we are superhero. — Ghulam Nabi Azad

Pr Quotes By Rob Manuel

Libraries have a PR problem - or at least that's what they call it when no one under the age of 40 walks through the door. To bring in a younger crowd, the paper pushers have turned to tech to bring in the public. DVDs, CDs and, yes, even videogames are hitting the shelves of your local library. — Rob Manuel

Pr Quotes By Barbara Post-Askin

Only if we understand our past, can we move forward to a brighter future. — Barbara Post-Askin

Pr Quotes By Adam Neville

But it bothers you. It pisse you off that I'm not crippled with debt or saddled with some moody bitch. Instead, you PR your lives and act like I'm supposed to ency you ... — Adam Neville

Pr Quotes By Peter Molyneux

The trouble is, I'm a terrible PR person, — Peter Molyneux

Pr Quotes By Chloe Neill

Go ahead," I told him. "Go see your admirers. Sign some autographs. It's good PR for the House." He slid me a glance, smiled. "Not concerned one of the fans will try to sweep me away with words of love?" "Oh, they'll try to sweep," I said. "But I have no worries you'll come back to me." His smile was meltingly handsome. "Because I love you without measure?" "Of course," I said. Also, I had the car keys. — Chloe Neill

Pr Quotes By Eric Schmidt

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt

Pr Quotes By Tana French

P.39 - "Sor-ry," said Cassie, rolling her eyes and grinning at Damien. He grinned back, bonding away. I was taking a vague, unjustifiable dislike to Damien. I could see exactly why Hunt had assigned him to give the site tours - he was a PR dream, all blue eyes and diffidence - but I have never liked adorable, helpless men. I suppose it's the same reaction Cassie has to those baby-voiced, easily impressed girls whom men always want to protect: a mixture of distaste, cynicism and envy. — Tana French

Pr Quotes By Glenn Beck

We must sober up and admit that too many of the Republicans and the Democrats have played us, lied to us and stolen from us, while the getaway car was driven by the media. A media that can no longer claim with a straight face the role of journalist. Journalists print the things the powerful don't want printed. What they do is public relations. Those PR firms will not print the truth about the average American who finds himself concerned with the direction of our country today. So we must. We are not violent. We are not racist. We are not anti immigrant. We are not anti-government. And we will not be silent anymore. — Glenn Beck

Pr Quotes By Azzedine Alaia

Anna Wintour doesn't deal with pictures; she is just doing PR and business, and she scares everybody. — Azzedine Alaia

Pr Quotes By Peter P. Mahoney

Lieutenants lied to captains, captains lied to colonels, colonels lied to generals, generals lied to politicians, politicians lied to the people. Right on up and down the line. It was like a complete and total, not a total lie, but just like so much, it was like PR, in other words it was like okay, we've got to sell the war to the American people. — Peter P. Mahoney

Pr Quotes By David Foster Wallace

A lot of writers tired of doing kind of hip, slick, funny, dark, exploding hypocrisy, underlining once again the point that life is a farce and we're all in it for ourselves and that the point of life is to amass as much money/fame/sexual gratification, you know, whatever your personal thing is, and that everything else is just glitter or PR image - that we're tired of sort of doing that stuff over and over again. — David Foster Wallace

Pr Quotes By Dave Allen

How could I have not known about Ume? An Austin trio fronted by a whirling dervish of singer guitarist who in the standard PR band head shot looks like she wouldn't hurt a fly; yet give her a guitar, a Marshall stack and a mic and stand back, way back. She shreds. File under - Do Not Overlook and Go Tell Your Friends — Dave Allen

Pr Quotes By James E. Grunig

We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics. — James E. Grunig

Pr Quotes By Joseph Altuzarra

I honestly think that with our generation - Alex Wang, Prabal Gurung, Jason Wu, Christian Cota, Robert Geller - there's a different expectation of what our behavior should be. People expect designers to be good businesspeople and PR people, and I don't think partying is a part of that persona the way it used to be. — Joseph Altuzarra

Pr Quotes By Kid Rock

I've never played the PR game. — Kid Rock

Pr Quotes By Danica McKellar

When girls are asking themselves 'Who am I?' for the first time and they hear all this bad PR about math, they think, 'Well, whoever I am, I'm not somebody who likes math.' — Danica McKellar

Pr Quotes By Ifeanyi Enoch Onuoha

You are Younique! Build your unicity, live your uniquity and unleash your uniqueness. — Ifeanyi Enoch Onuoha

Pr Quotes By Abha Maryada Banerjee

I am my biggest mouthpiece..Saves a lot of money on PR! — Abha Maryada Banerjee

Pr Quotes By Nolan Bushnell

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it. — Nolan Bushnell

Pr Quotes By Colin Trevorrow

I don't have a PR rep. I live in Vermont. — Colin Trevorrow

Pr Quotes By Fred Frith

There are always things to examine. What's great is not feeling that I have to refuse any of them. Maybe no good from a PR perspective, but from the point of view of everyday life, it keeps things interesting. — Fred Frith

Pr Quotes By Jimmy Wales

I think that argument is completely morally bankrupt, and I think people know that when they make it. There's a very big difference between having a sincere, passionate interest in a topic and being a paid shill ... Particularly for PR firms, it's something they should really very strongly avoid: ever touching an article. — Jimmy Wales

Pr Quotes By Mary Roach

Few sciences are as rooted in shame, infamy, and bad PR as human anatomy. The troubles began in Alexandrian Egypt, circa 300 B.C. King Ptolemy I was the first leader to deem it a-okay for medical types to cut open the dead for the purpose of figuring out how bodies work. — Mary Roach

Pr Quotes By Stuart Ewen

The history of PR is ... a history of a battle for what is reality and how people will see and understand reality. — Stuart Ewen

Pr Quotes By Eugene Mirman

Some PR is about getting information about a great product or thingy out to the people who would enjoy it, while other PR is about creating a web of lies that conceals the fact that your company harnesses the energy produced by rape and uses it to make a chemical that kills forests for fun. Either way, you're going to need it. — Eugene Mirman

Pr Quotes By Anne Wojcicki

If you don't read it, you don't know. I mean, that's why I have a PR team. They read it and tell me if there's something, and that keeps you focused. I know my family and me well enough; why do I need to read about myself? I'm not going to change, I'm very stubborn in this way. I am what I am. — Anne Wojcicki

Pr Quotes By John McAfee

Liability is being assessed against companies who inadvertently have shipped a virus to another company. Rather than risk the incredibly bad PR, these companies fork over. — John McAfee

Pr Quotes By Romulus Whitaker

Years ago, it was pretty hard to get people to empathize even a little bit with scaly, cold-blooded critters; now, thanks a lot to good PR from television, it is easier to get the message of reptile conservation and tolerance across. We have a lot to be thankful to reptiles for, not the least of which is their control of rodents. — Romulus Whitaker

Pr Quotes By Dan Barker

Atheists are suffering from bad PR. What if Sesame Street had an atheist character? — Dan Barker

Pr Quotes By Robert Osborne

I'd worked for, during one period, for a PR firm, and for a while Rock Hudson was a client of ours, so I knew him well, and I knew when he had AIDS, that he had AIDS, but I would not write about that. — Robert Osborne

Pr Quotes By Anne-Rae Vasquez

War of words. We are influenced by the western media. But is what we hear the truth or just PR campaigns for governments? — Anne-Rae Vasquez

Pr Quotes By William Clay Ford Jr.

I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I'd rather just let our accomplishments really speak for themselves. — William Clay Ford Jr.

Pr Quotes By Judson Laipply

For a lot of people, when something happens that gives them 15 minutes of fame, they try to create something new out of that. I was really fortunate. For a professional speaker, it is all about press, publicity and PR, so to get that much free publicity ... it made life a lot easier. — Judson Laipply

Pr Quotes By Katherine Schwarzenegger

I graduated high school, and I did my internship at Dove in their public relations department because I thought I wanted to be in PR, which turns out I did not. It was right when they were coming out with the Campaign for Real Beauty, so I got an inside view on the whole thing. — Katherine Schwarzenegger

Pr Quotes By David Foster Wallace

Hence also the weird viewer complicity behind TV's sham "breakthrough programs": Joe Briefcase needs that PR-patina of "freshness" and "outrageousness" to quiet his conscience while he goes about getting from television what we've all been trained to want from it: some strangely American, profoundly shallow, and eternally temporary reassurance. — David Foster Wallace

Pr Quotes By M.J. Rose

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. — M.J. Rose

Pr Quotes By Shel Israel

I've always liked politicians and lawyers. They keep the PR professional's status at least two from the bottom of the ethical food chain. — Shel Israel

Pr Quotes By Ursula Eaterday Heitz

Diagnostic ECG: Progressive changes include tall, thin T waves; prolonged PR interval; ST depression; widened QRS; and loss of P wave. Eventually, QRS widens further (sine wave) and cardiac arrest occurs (see — Ursula Eaterday Heitz