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Top Philip Kotler Branding Quotes
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — Philip Kotler
Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans. — Philip Kotler
Famous Quotes
I do remember with great pleasure, if not terribly clearly, a play by Richard Foreman with music by Stanley Silverman called Hotel For Criminals, which I saw in a sinisterly suitable mansion in the cultured wilds of western Massachusetts in the summer of 1974, and which could be described as based loosely on Fantomas." Author: Edward Gorey