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Top Philip Kotler Branding Quotes
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — Philip Kotler
Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans. — Philip Kotler
Famous Quotes
We live in a consumer culture, and Black Friday is like the July 4th of that culture. It might be good not to live in this culture, but it terms of what we can do to make people safer at big sales, it seems more useful to try to avoid dangerous crowd conditions." Author: John Seabrook