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Top Philip Kotler Branding Quotes
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — Philip Kotler
Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans. — Philip Kotler
Famous Quotes
My dream was to become a ballet dancer, but after a year in bed with rheumatic fever at 13, I had grown too tall, and had no muscle tone left. I tried a ballet class and couldn't even do a plie without falling over. It was my first death." Author: Carmen Dell'Orefice