Paul Rand Logo Quotes & Sayings
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Top Paul Rand Logo Quotes
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned. — Paul Rand
The principal role of a logo is to identify, and simplicity is its means ... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. — Paul Rand