Over Marketing Quotes & Sayings

According to a recent report drafted by thirty-nine physicians from the Physicians for a National Health Program (PNHP) and endorsed by some 2,500 medical doctors, a movement to "a single payer system would trim administration, reduce incentives to over-treat, lower drug prices, minimize wasteful investments in redundant facilities, and eliminate almost all marketing and investor profits. These measures would yield the substantial savings needed to fund universal care and new investments in currently under-funded services and public health activities - without any net increase in national health spending." In — Bernie Sanders

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged." — Tom Peters

Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change. — Jill Whalen

Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers. — David Rusenko

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. — Andrew Mason

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth. — Tony Hsieh

Now, sorcery rules the world. Of course, most don't call it sorcery; indeed, many would be horrified by such a notion. Instead, they use words like ideology, politics, defence, security, patriotism, commerce, industry, marketing, consumerism and belief. But where there is power-seeking, especially power over others or for oneself, though also over oneself, and be it wittingly or unwittingly conjured up, make no mistake: there is sorcery afoot. It just comes in different shades and colours, that's all. — H.M. Forester

The gravel road widened into a large turnaround where three similar looking and designed brothels sat waiting for customers. They were called Sheila's Front Porch, Tawny's High Five Ranch and Miss Delilah's House of Holies.
"Nice," Rachel said as we surveyed the scene. "why are these places always named after women
as if women actually own them?"
"You got me. I guess Mister Dave's House of Holies wouldn't go over so well with the guys."
Rachel smiled.
"You're right. I guess it's a shrewd move. Name a place of female degradation and slavery after a female and it doesn't sound so bad, does it? It's packaging. — Michael Connelly

In spite of rising competition, Chr Hansen continues to play a key role in the majority of dairy products which can be found on the shelves in supermarkets. From a marketing point of view, we have moved ahead of the competition over the past couple of years, and we intend to do everything to keep that position. — Lars Frederiksen

We weren't trying to strike it rich with Firefox. It's open source and it's free. We weren't trying to take over the world; we had kind of modest goals, and it was OK if it failed. We were a lot freer to make risky decisions. If you can afford to do things that way, it's just so much better. You're not thinking about venture capitalists or marketing or sales. Just product and users, all day every day. — Blake Ross

There is something inherently stupid about gentrified thinking. It's a dumbing down and smoothing over of what people are actually like. It's a social position rooted in received wisdom, with aesthetics blindly selected from the presorted offerings of marketing and without information or awareness about the structures that create its own delusional sense of infallibility. Gentrified thinking is like the bourgeois version of Christian fundamentalism, a huge, unconscious conspiracy of homogenous patterns with no awareness about its own freakishness. The gentrification mentality is rooted in the belief that obedience to consumer identity over recognition of lived experience is actually normal, neutral, and value free. — Sarah Schulman

There are now very few significant interludes of human existence (with the colossal exception of sleep) that have not been penetrated and taken over as work time, consumption time, or marketing time. — Jonathan Crary

In the Java world, security is not viewed as an add-on a feature. It is a pervasive way of thinking. Those who forget to think in a secure mindset end up in trouble. But just because the facilities are there doesn't mean that security is assured automatically. A set of standard practices has evolved over the years. The Secure Coding Standard for Java is a compendium of these practices. These are not theoretical research papers or product marketing blurbs. This is all serious, mission-critical, battle-tested, enterprise-scale stuff. — James Gosling

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. — Mitch Lasky

I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions. — Arnold Kling

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. — Kevin Systrom

Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder? — Alain De Botton

I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away. — Emma Holly

What you have now then is the marketing of racialized identities as tools for consumption. And certain racialized bodies and images are associated with hipness, coolness, edginess. So all kinds of youth all over the world are appropriating that style as a way of, sort of, countering authority, stating their rebelliousness, and wanting to be seen as significant. — Amalia Mesa-Bains

Aleister Crowley told a friend he could make any random fall over without touching them. To illustrate, he walked behind a stranger for a block or so, matching his footsteps precisely to the stranger's. He then scuffed his heels, as if stumbling and falling. And the stranger fell over. The stranger had heard himself fall, and so he fell. If Facebook tells you that everything around you is sad and depressing often enough, you get sad and depressed. All hail the Great Beast 666 of black marketing. — Warren Ellis

As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women. — Naomi Wolf

The blog post I point people to the most is called 'First, Ten,' and it is a simple theory of marketing that says: tell ten people, show ten people, share it with ten people; ten people who already trust you and already like you. If they don't tell anybody else, it's not that good and you should start over. If they do tell other people, you're on your way." TO — Timothy Ferriss

Most of my career is spent in a meeting ... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy. — Tyra Banks

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business. — Robert Kiyosaki

The studios have been taken over by marketing people and accountants. — Joe Eszterhas

So why aren't more marketing companies targeting our age group? Why are there so many youth-oriented programs and advertisements on television today? Why are we being ignored? Don't companies realize they are missing a huge market?

Now granted, a visit to the local mall will show you there are a lot of teenagers hanging out there these days. But are they shopping? Are they spending money? No. They're "hanging." Contrary to what our skin might be doing, we members of the over-forty crowd don't "hang." We shop, and not just window shop either. We're serious buyers. When we pick up an item and turn it over to see the price, we often carry it right on over to the checkout counter and pay for it. Why? Because we know the energy involved with picking up items. We don't do it unless we're committed. — Martha Bolton

My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers. — F. Paul Wilson

Over the past two decades the pharmaceutical industry has moved very far from its original high purpose of discovering and producing useful new drugs. Now primarily a marketing machine to sell drugs of dubious benefit, this industry uses its wealth and power to co-opt every institution that might stand in its way, including the US Congress, the FDA, academic medical centers, and the medical profession itself. — Marcia Angell

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing. — Phil Knight

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers. — Howard Schultz

I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days. — Tom Six

I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds. — Lesley Manville

I've always felt as if writing a novel is like giving birth. After the process is over, I am emotionally exhausted. But then the work's not done. I have to then raise the book to adulthood, through marketing and giveaways and pandhandling for reviews (its college education). And even while I'm nurturing it into something that is well adjusted and lovable, I've got other "kids" that need equal attention. It truly is work. My hat is off to real parents everywhere, who raise human children and novel ones at the same time. You are amazing. — Ash Gray

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over. — John Battelle

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out. — Steve Jobs

RUSH: You know I'm glad you called about this actually because I was just asking my chef the other day -- who uses sea salt, by the way. Yu should know. My chef uses sea salt, and I asked, "What's the big deal with this? I mean, how's this any different than the other salt? I mean, why are we taking this stuff out of the sea? I mean, I didn't think we could eat that kind of salt. What's the big deal?" She said, "You know, all it is, it's just marketing, it's just to make the rich think they're getting something special. And it's not ground as fine as Morton's table salt is. It's just a game." She said, "You know, I just do it because it actually takes less of it since it's bigger chunks of it and so forth." But I had not heard of any threat to the environment over this. CALLER: Well, — Anonymous

Service is an intangible set of benefits, created by a series of activities. Over the last decade in the IT industry, the distinction between "products" and "services" is blurred, as products are positioned as services, and services are packaged as products. To blur the distinction between products and services is more of a marketing strategy and does not constitute real differentiation. Not only will the sales and pricing strategy between products and services greatly differ, but so will the management approach. Solution is not service, either. — Prafull Verma

What this means is that over time, all marketing channels become saturated. — Gabriel Weinberg

Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it.

I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on..
.
The global economy is amazing. Your $20 t-shirt is a freaking miracle. — Richie Norton

Keep at it! Remember marketing is building a relationship! If you use marketing for a year and stop, you cut off your relationship with the larger community. Then you will have to re-start the relationship all over again. The old adage "it takes six to stick" is proven true over and over again. I realized this in year three of our church plant. I think of the hundreds of people that came to our services that had no connection with me or our people because we were willing to build a sustained relationship with them through marketing. — Gary Rohrmayer

Don't obsess over having the 'latest' version of a product. For there was a time that the previous version was the latest. — Mokokoma Mokhonoana

Pondering the legitimate modern day problem of intellectual bullies. Self-proclaimed smarties attacking the innocent.

They revel in being politically correct, all-loving and open-minded while not applying these principles to themselves.

The ultimate double standard in the name of truth and acceptance. It's sad.

This is not a post about anyone in particular. This is an observation over years.

Have you seen it? Call it out when you do.

The offender won't know what to do because they know that you know their game. — Richie Norton

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. — Seth Godin

First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from the users to add their own links. Things changed over time though as our access rates doubled every month. Through word of mouth on the Net more and more people began using it. — David Filo

The term cartel was virtually unknown to the American language a generation ago. Like most borrowed words, when first taken over it meant different things to different persons. Time was required to crystallize its meaning. In this country it now commonly refers to international marketing arrangements. In a companion study we have defined such a cartel as an arrangement among, or on behalf of, producers engaged in the same line of business designed to limit or eliminate competition among them. — George W. Stocking

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act. — Jay Baer

Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it.
"It really came down to this," McCaffrey later said. "We have a limited budget. Do we want to put that money into the technology, into the infrastructure, into hiring really great people? Or do we want to blow it on a marketing campaign that we can't measure?" Larry and Sergey told Epstein that his interim stint was over — Steven Levy

When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste. — Amish Tripathi

Instagram, as well as all other social media platforms, is meant to complement your main marketing efforts for your business, not take over them. — Kevin J. Donaldson

It's simple: Happy customers reward you with their loyalty. Exceptional customer service converts into customer loyalty. It converts into raving fans who will praise your team on Twitter, and Facebook, and talk about their experience over lunch with friends. There is no greater marketing for your product than happy, surprised, raving fans, and no reason you can't start now. — Sarah Hatter

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing. — JoAnn Ross

There are so many great reasons to devote all of your time and effort to taking and marketing listings. The Millionaire Real Estate Agent grasps the incredible advantages of making, obtaining, and marketing seller listings their primary lead-generation focus, and they do so almost exclusively. Over time, they will hire one or more buyer specialists to work the buyer side of the business and concentrate their energy on the high-return, high-leverage business of listings. — Gary Keller

How did we get to the point where we're paying for bottled water? I imagine it was some weird marketing meeting over in France. — Jim Gaffigan

There, in the unconscious, we sleep upon the psyche's oceanic floor, together like some vast bed of kelp, each wavering strand an individual American, swaying in the currents of national suggestion. In the form of a giant Portuguese man-of-war, our government hovers, rippling above us, showering freshly produced national memory spores on the fertile bed of our forgetfulness. Schools of undulating corporate jellyfish pass over, sowing the brands of products and services ... followed by the octopi called media and marketing, issuing milky clouds of sperm to fertilise the seeds with the animating plasma of The Great Dream. — Joe Bageant

Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me. — Richie Norton

There was a little optometrist shop on south Broadway tucked in between a pizza joint and what amounted to a head shop where you could buy glow-in-the-dark posters, bongs, and whatever else the hippies began marketing after they went commercial in the '70s ... I had never visited the optometrist shop. The entrance had a 1930s look that I liked - art deco molded-tin awning over the doorway, and Bakelite tiles on the foyer walls. It looked like the kind of business that would be owned by an elderly optometrist who had serviced families for generations and personally ground lenses in his back room. I liked the look of the shop, but I drove right past it on my way to Sight City!!! where you could buy Two Pair for the Price of One!!! according to the billboards plastered all over Denver blocking every decent view of the Rocky Mountains. — Gary Reilly

If i will start all over again I would chose network marketing. — Bill Gates

[Over breakfast] We discussed the 'novelisation' question. This is where the studio pay someone to novelise my script and sell it as Sense and Sensibility. I've said if this happens I will hang myself. Revolting notion. Beyond revolting.
Lindsay [Doran] said that the executive she had discussed it with had said 'as a human being I agree with you
but ... ' I laughed until my porridge was cool enough to swallow. — Emma Thompson

The marketing mix consists of the types and amounts of controllable marketing-decision variables that a company uses over a particular time period. Commonly referred to as the "four Ps," these variables are: — John G. Wensveen

Fifty years later, in the 1920s, the American DuPont Company independently set up a similar unit and called it a Developmental Department. This department gathers innovative ideas from all over the company, studies them, thinks them through, analyses them. Then it proposes to top management which ones should be tackled as major innovative projects. From the beginning, it brings to bear on the innovation all the resources needed: research, development, manufacturing, marketing, finance, and so on. It is in charge until the new product or service has been on the market for a few years. — Peter F. Drucker

You turn the book over in your hands, you scan the sentences on the back of the jacket, generic phrases that don't say a great deal. So much the better, there is no message that indiscreetly outshouts the message that the book itself must communicate directly, that you must extract from the book, however much or little it may be. Of course, this circling of the book, too, this reading around it before reading inside it, is a part of the pleasure in a new book, but like all preliminary pleasures, it has its optimal duration if you want it to serve as a thrust toward the more substantial pleasure of the consummation of the act, namely the reading of the book. — Italo Calvino

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek