Osterwalder Quotes & Sayings

Co-creation is much more work than writing somewhere in a hidden corner and then publishing your content. However, the benefits outweigh the costs. — Alexander Osterwalder

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products. — Alexander Osterwalder

Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business. — Alexander Osterwalder

Haven't you learned yet? Someone has to be the villain so everyone else can stay alive. — Josephine Angelini

Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don't find fit! — Alexander Osterwalder

I'm not a huge fan of scary movies, but I love doing them because your character arc gets condensed, and everything is elevated, and so you kind of have this amazing opportunity to go in many different places. — Imogen Poots

Christianity is a pestilent superstition. — Tacitus

Women's intuition is the result of millions of years of not thinking. — Rupert Hughes

At 14, I started sneaking behind the dormitories at school to smoke and I guess I just never got out of the habit. It's that sense of doing something that you shouldn't be doing that appeals to me. Appeals to most of us, I guess. — Chloe Thurlow

Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different. — Alexander Osterwalder

Once you understand business models you can then start prototyping business models just like you prototype products. — Alexander Osterwalder

Let my love show you the way and give you guidance in the moment of need. — Debasish Mridha

The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives. — Alexander Osterwalder

'Legs are for men's pleasure, breasts are for babies'.' - Lib McGovern — Pat Frank

how can plankton make a shark embarrassed of itself? The correct answer is: it can't. — Krista Ritchie

Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories. — Alexander Osterwalder

Everyone knows what a curve is, until he has studied enough mathematics to become confused through the countless number of possible exceptions. — Felix Klein

That's what it is. That's what my morning was like: all these real physical heavy positive vibrations, the soul of this tape. The fuzzy groove. The meaning of it all, if it has one: All love, all the time. Peace and happiness in every day. Peace and happiness with cow blood dripping from your hands, bright blood staining your fingerprints because you didn't glove up since you don't normally do prep work. Peace and happiness when you're making a list of everything that's wrong with the world and squinting your eyes tight trying to imagine your way out of it. Peace, peace, peace, happiness, happiness, happiness. — John Darnielle