Online Ads Quotes & Sayings

New online formats gutted the newspaper-ad business. Why pore over tiny print looking for a job in the want ads when you can tap a few keywords into monster, then click through and apply? Why pay a steep per-character rate for a classified when you can hawk a whole garage full of used stuff on EBay or Craigslist for free? — Nathan Myhrvold

Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so. — Douglas Rushkoff

The number of clicks on display ads is not an accurate predictor of the effectiveness of online display ads. — Gian Fulgoni

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor. — Douglas Rushkoff

Manufacturers are not allowed to enforce retail prices for their products. But they can decide which retailers to sell to, and one way they wield that power is by setting price floors with a tool called MAP, or minimum advertised price. MAP requires offline retailers like Walmart to stay above a certain price threshold in their circulars and newspaper ads. Online retailers have a higher burden. Their product pages are considered advertisements, so they have to set their promoted prices at or above MAP or else face the manufacturer's wrath and risk the firm's limiting the number of products allocated or withdrawing them altogether. — Brad Stone

YouTube is still the big gorilla of online video, especially as an archive for work with lasting appeal and as a place where creators can make money from ads sold around their material. But Facebook's ability to use social connections to make content popular quickly, along with changes the social network has made to its news feed to showcase video better, have helped fuel rapid growth in the amount of video viewed on the service over the last year. — Anonymous

America Online, of course, is a master of the hard sell, from stuffing mailboxes with free trial offers to forcing subscribers to click through ads before they can get their e-mail. — Alex Berenson

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone. — Chad Hurley

With any video you see online, like with YouTube, you gotta watch an ad, and that's gotta stop. And I think it'll stop by ... the shitty network shows they put out will just have the ads in the shows. The characters will be eating Cheetos or whatever. — Derek Waters