New Marketing Quotes & Sayings

According to a recent report drafted by thirty-nine physicians from the Physicians for a National Health Program (PNHP) and endorsed by some 2,500 medical doctors, a movement to "a single payer system would trim administration, reduce incentives to over-treat, lower drug prices, minimize wasteful investments in redundant facilities, and eliminate almost all marketing and investor profits. These measures would yield the substantial savings needed to fund universal care and new investments in currently under-funded services and public health activities - without any net increase in national health spending." In — Bernie Sanders

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged." — Tom Peters

Just the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying a chocolatey cafe mocha when it occurred to me that to drink a mocha is to gulp down the entire history of the New World. From the Spanish exportation of Aztec cacao, and the Dutch invention of the chemical process for making cocoa, on down to the capitalist empire of Hershey, PA, and the lifestyle marketing of Seattle's Starbucks, the modern mocha is a bittersweet concoction of imperialism, genocide, invention, and consumerism served with whipped cream on top. — Sarah Vowell

You wan't to invent new ideas, not new rules. — Dan Heath

There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace. — Jim Lee

With a hardcover, you get two chances, a year apart, for the book to make an impact - often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher. — Christina Baker Kline

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. — Andrew Mason

Andreasen wanted to know why these people had deviated from their usual patterns. What he discovered has become a pillar of modern marketing theory: People's buying habits are more likely to change when they go through a major life event. When someone gets married, for example, they're more likely to start buying a new type of coffee. When they move into a new house, they're more apt to purchase a different kind of cereal. When they get divorced, there's a higher chance they'll start buying different brands of beer.7.7 Consumers going through major life events often don't notice, or care, that their shopping patterns have shifted. However, retailers notice, and they care quite a bit. — Charles Duhigg

The Kochs were unusually single-minded, but they were not alone. They were among a small, rarefied group of hugely wealthy, archconservative families that for decades poured money, often with little public disclosure, into influencing how Americans thought and voted. Their efforts began in earnest in the second half of the twentieth century. In addition to the Kochs, this group included Richard Mellon Scaife, an heir to the Mellon banking and Gulf Oil fortunes; Harry and Lynde Bradley, midwesterners enriched by defense contracts; John M. Olin, a chemical and munitions company titan; the Coors brewing family of Colorado; and the DeVos family if Michigan, founders of the Amway marketing empire. Each was different, but together they formed a new generation of philanthropist, bent on using billions if dollars from their private foundations to alter the direction of American politics. — Jane Mayer

It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal. — David Meerman Scott

If you think it's funny to make fun of the "used car salesman," you better only buy new and never sell your car. Just sayin. — Richie Norton

Even if the initial home-base advantage is hard to sustain, a global strategy can contribute to supplementing and upgrading it. A good example is in consumer electronics, where Matsushita, Sanyo, Sharp, and other Japanese firms initially competed on cost in selling simply designed, portable televisions. As they began penetrating foreign markets, they gained economies of scale and further reduced cost by moving down the learning curve. Worldwide volume then helped to support aggressive investments in marketing, new production equipment, and R&D and to achieve proprietary technology. — Anonymous

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. — Saul Berman

The history of the bagel suggests that Americans' shifting, blended, multi-ethnic eating habits are signs neither of postmodern decadence, ethnic fragmentation, nor corporate hegemony. If we do not understand how a bagel could sometimes be Jewish, sometimes be "New York," and sometimes be American, or why it is that Pakistanis now sell bagels to both Anglos and Tejanos in Houston, it is in part because we have too hastily assumed that our tendency to cross cultural boundaries in order to eat ethnic foods is a recent development - and a culinary symptom of all that has gone wrong with contemporary culture.

It is not. The bagel tells a different kind of American tale. It high- lights ways that the production, exchange, marketing, and consumption of food have generated new identities - for foods and eaters alike. — Donna Gabaccia

the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people. — Seth Godin

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences. — Howard Stringer

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? — Simon Mainwaring

Back in 1999 and 2000, a few of us ... a very few of us ... Douglas Clegg, Seth Godin and I ... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. — M.J. Rose

We've been very clear all along on where we draw the line," Jim Ward, Lucasfilm's vice president of marketing, told The New York Times. "We love our fans. We want them to have fun. But if in fact somebody is using our characters to create a story unto itself, that's not in the spirit of what we think fandom is about. Fandom is about celebrating the story the way it is. — Anne Elizabeth Moore

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat. — Michael Pollan

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions. — Marc Ostrofsky

I love all of these new products that are coming out, things like headphones with cute, catchy names. There is also so much going on with the marketing of fashion. And then, I still love the classic stuff, like great dresses and wonderful photography. — Stephanie Seymour

I moved to San Francisco to work at Apple's Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured. — Brit Morin

The Copse at Hurstbourne is one of those fancy-sounding titles for a brand-new tract of condominiums on the outskirts of town. 'Copse' as in 'a thicket of small trees.' 'Hurst' as in 'hillock, knoll, or mound.' And 'bourne' as in 'brook or stream.' All of these geological and botanical wonders did seem to conjoin within the twenty parcels of the development, but it was hard to understand why it couldn't have just been called Shady Acres, which is what it was. Apparently people aren't willing to pay a hundred and fifty thousand dollars for a home that doesn't sound like it's part of an Anglo-Saxon land grant. These often quite utilitarian dwellings are never named after Jews or Mexicans. Try marketing Rancho Feinstein if you want to lose money in a hurry. Or Paco Sanchez Park. Middle-class Americans aspire to tone, which is equated, absurdly, with the British gentry. — Sue Grafton

As new mainstream customers are acquired and new markets are conquered, the product becomes part of the public face of the company, with important implications for PR, marketing, sales, and business development. In most cases, the product will attract competitors: copycats, fast followers, and imitators of all stripes. — Eric Ries

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. — Kevin Systrom

I created a new marketing slogan for Teaching Snapping Turtles:

"Read this. You're not gonna like it. — Jonathan Heatt

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice. — Ben Goldacre

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you. — Arthur Levitt

The ballpark is the star. In the age of Tris Speaker and Babe Ruth, the era of Jimmie Foxx and Ted Williams, through the empty-seats epoch of Don Buddin and Willie Tasby and unto the decades of Carl Yastrzemski and Jim Rice, the ballpark is the star. A crazy-quilt violation of city planning principles, an irregular pile of architecture, a menace to marketing consultants, Fenway Park works. It works as a symbol of New England's pride, as a repository of evergreen hopes, as a tabernacle of lost innocence. It works as a place to watch baseball — Martin F. Nolan

Writers need to be open to trying new things. My first bestseller was a cookbook, and from that experience I learned things about marketing a book that benefitted me greatly. — Dan Alatorre

Real time is a new mindset in marketing, and that's what inbound marketing is all about. — David Meerman Scott

What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone. — Chris Anderson

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself. — Jane Curtin

AS STRATEGY SESSIONS BEGAN IN HAWTHORNE, THE Handlers made a brilliant tactical move. They commissioned a toy study from Ernest Dichter, Ph.D., director of the Institute for Motivational Research in Croton-on-Hudson, New York. The study cost a staggering $12,000 and took six months to complete, but when it was finished the charge seemed low. Dichter had masterminded a cunning campaign to peddle Barbie. Dichter was already a legend when the Handlers approached him. Quoted on nearly every page of Vance Packard's The Hidden Persuaders, a bestseller in 1957, Dichter was hailed as a marketing Einstein - an evil Einstein, but an Einstein nonetheless. He pioneered what he called "motivational research," advertising's newest, hippest, and, in Packard's view, scariest trend - the manipulation of deep-seated psychological cravings to sell merchandise. — M.G. Lord

One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system. — William Fung

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries. — Roy H. Williams

Starshine's greatest challenge is deciding whether a woman is too young to soothe or too old to shame. Handling the men is much easier. They may feign interest in figures and photos, but their underlying interest is for breasts and thighs. A generous smile often adds an extra zero to a check; an additional inch of exposed cleavage can clothe five Laotian children. The vast majority of these men do not expect to purchase Starshine's favors. They are husbands, fathers, pillars of the community, the sort of upstanding middle-aged patriarchs who would rather castrate their libidos than compromise their reputations, and even if their three-digit donations could earn them a quickie with the canvasser, they would deny themselves the pleasure. — Jacob M. Appel

The characteristic feature of capitalism that distinguishes it from pre-capitalist methods of production was its new principle of marketing. Capitalism is not simply mass production, but mass production to satisfy the needs of the masses. — Ludwig Von Mises

You turn the book over in your hands, you scan the sentences on the back of the jacket, generic phrases that don't say a great deal. So much the better, there is no message that indiscreetly outshouts the message that the book itself must communicate directly, that you must extract from the book, however much or little it may be. Of course, this circling of the book, too, this reading around it before reading inside it, is a part of the pleasure in a new book, but like all preliminary pleasures, it has its optimal duration if you want it to serve as a thrust toward the more substantial pleasure of the consummation of the act, namely the reading of the book. — Italo Calvino

Welcome to a new era of marketing and service in which your brand is defined by those who experience it. — Brian Solis

Over the past two decades the pharmaceutical industry has moved very far from its original high purpose of discovering and producing useful new drugs. Now primarily a marketing machine to sell drugs of dubious benefit, this industry uses its wealth and power to co-opt every institution that might stand in its way, including the US Congress, the FDA, academic medical centers, and the medical profession itself. — Marcia Angell

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts. — Seth Godin

Feedback doesn't tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn't sell at all, that tells you something about what your audience does and doesn't want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive. — Tara Mohr

The 1970s were the decade of megabytes. In the summer of 1970, IBM introduced two new computer models with more memory than ever before: the Model 155, with 768,000 bytes of memory, and the larger Model 165, with a full megabyte, in a large cabinet. One of these room-filling mainframes could be purchased for $4,674,160. By 1982 Prime Computer was marketing a megabyte of memory on a single circuit board, for $36,000. — James Gleick

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts. — Jeff Bezos

The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm. — Gary Weiss

The detox phenomenon is interesting because it represents one of the most grandiose innovations of marketers, lifestyle gurus, and alternative therapists: the invention of a whole new physiological process. In terms of basic human biochemistry, detox is a meaningless concept. It doesn't cleave nature at the joints. There is nothing on the "detox system" in a medical textbook. That burgers and beer can have negative effects on your body is certainly true, for a number of reasons; but the notion that they leave a specific residue, which can be extruded by a specific process, a physiological system called detox, is a marketing invention. — Ben Goldacre

New ideas are sometimes found in the most granular details of a problem where few others bother to look. — Nate Silver

We've seen how beautiful it can be to follow Jesus into this new way of being human. But one of the things I love most about Jesus is how much He loves humanity in its brokenness. If He was surrounded by fractured people then, why would we expect it to be any different now? I actually think it is a larger mistake when we Christians attempt to pretend that our lives are more together than they really are in order to "manage our image" before the broader culture. Come look at our perfect church and our perfect family. And if you join us, maybe one day you, too, can have a perfect life! That kind of spin is a breeding ground for disappointment. — Jonathan Martin

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business. — Richard Branson

Customer service is the new marketing. — Derek Sivers

We can learn from the ad agencies and start forming our own personal and internal marketing campaigns in the first person singular with strong emotional components, thusly promoting the new ideas and habits that we want to incorporate. — Gudjon Bergmann

The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly. — Tom Sutton

Most of my career is spent in a meeting ... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy. — Tyra Banks

By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual ... — Juanmarketing

Traditional marketing is not focused on creating new categories. Traditional marketing is focused on creating new customers. Traditional marketing involves finding out what consumers want and then giving them what they want, better and cheaper than the competition. — Al Ries

I see an insidious problem in the marketing of weddings as 'the happiest day of your life.' The pressure that is placed upon this event to be the alpha and omega of your entire existence makes it, I think, into a kind of nuptial New Year's Eve, and we all know how that usually turns out. — Jessi Klein

Take what fame or fortune comes your way. My first bestseller was a cookbook, so remember to be open to trying new things. From that experience I learned things about marketing a book that benefitted me greatly and, combined with my sales management experience with Fortune 500 companies, I was able to launch a string of bestsellers. — Dan Alatorre

I was reading voraciously about global issues such as clean water, community development, war, human trafficking, economics, disaster relief, the AIDS crisis, unjust systemic evil. Meanwhile, church budgets made room for a brand-new light show and a kickin' sound system or a trip to Disneyland or a video venue in a saturated upscale neighborhood - all in an effort to practice creative-experience marketing. — Sarah Bessey

Wow! tarnished drew me right into the diabolical world of Dale and Isabel. They are two of the most coldblooded killers the medical profession may have ever produced. --- Valerie Graves of New York - an Internationally known Advertising and Marketing Executive who also was creative consultant for the '92 Clinton/Gore campaign — Willie Stewart

It is important to us to understand and discuss a "vision" with both leagues and then sponsor the league that best matches our views and direction on growing the sport. To do that, there must be a tie back to our grass roots efforts. In short, our marketing plan for new players has to ultimately point to a league and its players. — John Robinson

Companies spend as much as 70 percent of their marketing budget to attract new customers while 90 percent of their revenues come from current customers. Many companies lose money on their new customers during the first few years. By overfocusing on acquiring new customers and neglecting current customers, companies experience a customer attrition rate of between 10 and 30 percent a year. Then they waste further money on a neverending effort to attract new customers or win back ex-customers to replace those they just lost. — Anonymous

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.
Social change, education, new-product launches, religious movements ... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be.
As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment. — Seth Godin

P R E S I D E N T Y O S H I D A'S T E N S P A R T A N R UlE S Hideo Yoshida's quest for management excellence was no doubt driven by his visions for Japanese marketing and media, but also by an overall worry about Japan's economic prospects after World War II. As a result, he developed a set of business and work principles, or rules, which he called the "Ten Spartan Rules": difficult work.5. Once you begin a task, complete it. Never give up.6. Lead and set an example for your fellow workers.7. Set goals for yourself to ensure a constant sense of purpose.8. Move with confidence. It gives your work force and substance.9. At all times, challenge yourself to think creatively and find new solutions.10. When confrontation is necessary, don't shy away from it. Confrontation is often necessary to achieve progress. These traditional work rules still guide Dentsu's employees, and are carried around in their notebooks — Anonymous

There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there. — Rosanna Arquette

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

THE BIG PICTURE A marketing plan is a fluid, living guide to help you focus all of your marketing efforts towards a single goal. No two are alike (well, they shouldn't be). They take into account the strengths and weaknesses of you or your band, and the innovations and new developments that are constantly popping up in the music industry. — Mike King

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company. — Hans Wilsdorf

The way you can understand all of the Social Media is as the creation of a new kind of public space. — Danah Boyd

Being a visionary is a new profession, but it is really just a variant on fortunetelling, which may be the world's oldest. And its marketing appeal is similar - people will pay for reassurance about the unknown. — Nathan Myhrvold

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."
Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers. — Karen Karbo

And what's the biggest life event for most people? What causes the greatest disruption and "vulnerability to marketing interventions"? Having a baby. There's almost no greater upheaval for most customers than the arrival of a child. As a result, new parents' habits are more flexible at that moment than at almost any other period in an adult's life. So — Charles Duhigg

There's no "get rich quick." There's no "overnight success."

However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow.

I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me.
You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet.

All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay.

If you're not making offers, you're not making money.

Get your line in the water! — Richie Norton

Old marketing was dictation ... new marketing is communication. Change from Convince & Convert to Converse & Convert! — Ted Rubin

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding. — Mitch Kapor

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today. — Lester Wunderman

Do you work for Starbox? If so, I can't say I dig your new marketing strategy. — Jonathan Maberry

I'll name check Radiohead on this
they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are. — Trent Reznor

Fifty years later, in the 1920s, the American DuPont Company independently set up a similar unit and called it a Developmental Department. This department gathers innovative ideas from all over the company, studies them, thinks them through, analyses them. Then it proposes to top management which ones should be tackled as major innovative projects. From the beginning, it brings to bear on the innovation all the resources needed: research, development, manufacturing, marketing, finance, and so on. It is in charge until the new product or service has been on the market for a few years. — Peter F. Drucker

FIND YOUR WEIRD

Finding your weird is a lot like finding your voice. Although, your voice is more about your passion, your story, your way of communicating with the world.

Your weird is that thing you do that people would miss if you were gone.

Your weird is the thing that keeps your followers following you.

Your weird puts a smile on a face or an idea in a mind or money in your pocket.

Your weird is how we remember you.

What's your weird?

If you don't know, ask someone. Ask lots of people!

When you embrace your weird, you
love your life, share your story, meet new people, experience great things, freak yourself out, live on purpose, "save the whales," enjoy the moment.

Find your weird.

But first, breathe. — Richie Norton

The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard. — Anne M. Mulcahy

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily. — Gary Vaynerchuk

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave. — Seth Godin

If you're going to harness the power of digital marketing to drive your online business to dizzying new heights, you need a thorough understanding of your market, how your customers are using digital technology, and how your business can best utilize that same technology to build enduring and mutually rewarding relationships with them. — Damien Ryan

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do. — Nicholas D. Kristof

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success. — Jon Miller

From a marketing point of view, you don't introduce new products in August. — Andrew Card

The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says, "Hey, it's the twenty-first century, and we can be a lot more technical about how we acquire and capture new customers." The start-up world is full of companies taking clever hacks to drive their first set of customers into their sales funnel. The necessity of that jolt - needing to get it any way they can - has made start-ups very creative. — Ryan Holiday

if we as consumers do not understand what marketing does to us, we are not defining what is enough; we are letting others determine the definition for us. Does the pull of new clothes for a new season influence your decision-making and purchasing power? — Jeff Shinabarger

People always knock what's new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We're living in it. — Alexei Maxim Russell

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be. — Ivanka Trump

Much in the contemporary church reflects the idolatry of consumerism. Many people join the church simply because of what it has to offer them. A "gospel of prosperity" replaces the radical and costly good news of God's new creation in Jesus Christ. Churches become competitors vying for a greater share of the religious market. Evangelism is reduced to a marketing strategy — Kenneth L. Carder

We at Google have made tremendous advances in understanding language. Our knowledge graph has been fundamental to that. The new algorithm that we launched today called Hummingbird has been a great leap forward. — Amit Singhal

Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it.

I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on..
.
The global economy is amazing. Your $20 t-shirt is a freaking miracle. — Richie Norton

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

We have reached a strange new place in marketing when tweets become full-page print ads, — A.O. Scott

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. — Simon Mainwaring