Name Calling Propaganda Quotes & Sayings

At first they pretended to laugh to scorn the idea of animals managing a farm for themselves. The whole thing would be over in a fortnight, they said. They put it about that the animals on the Manor Farm (they insisted on calling it the Manor Farm; they would not tolerate the name "Animal Farm") were perpetually fighting among themselves and were
also rapidly starving to death. When time passed and the animals had evidently not starved to death, Frederick and Pilkington changed their
tune and began to talk of the terrible wickedness that now flourished on Animal Farm. It was given out that the nimals there practised cannibalism, tortured one another with red-hot horseshoes, and had their females in
common. This was what came of rebelling against the laws of Nature, Frederick and Pilkington said. — George Orwell

Propagandists reveal themselves through their use of tricks such as "name-calling", employing "glittering generalities", "plain folks" identifications, "card stacking", "bandwagon" devices, and so on. Such devices could be identified easily in many religious and political speeches, even in academic lectures, and this approach to propaganda analysis led to a kind of witch-hunt for propagandists. — Klaus H. Krippendorff