Motivational Tactical Quotes & Sayings

I had a dual goal in my running that was to win and to achieve excellence, so I was never happy with a slow tactical time. If the race were slow I would get in front and pull it up again. I couldn't stand a slow race. A lot of people seem to get screwed up on tactics. There is only one tactic in a race and that is to always be in a position where you can win it. — Herb Elliott

AS STRATEGY SESSIONS BEGAN IN HAWTHORNE, THE Handlers made a brilliant tactical move. They commissioned a toy study from Ernest Dichter, Ph.D., director of the Institute for Motivational Research in Croton-on-Hudson, New York. The study cost a staggering $12,000 and took six months to complete, but when it was finished the charge seemed low. Dichter had masterminded a cunning campaign to peddle Barbie. Dichter was already a legend when the Handlers approached him. Quoted on nearly every page of Vance Packard's The Hidden Persuaders, a bestseller in 1957, Dichter was hailed as a marketing Einstein - an evil Einstein, but an Einstein nonetheless. He pioneered what he called "motivational research," advertising's newest, hippest, and, in Packard's view, scariest trend - the manipulation of deep-seated psychological cravings to sell merchandise. — M.G. Lord