Michael Eisner Brand Quotes & Sayings

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise. — Michael Eisner

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. — Michael Eisner

We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for. — Michael Eisner