Mcluhan Media Quotes & Sayings
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Top Mcluhan Media Quotes

By the way, goals and objectives are meaningless at the speed of light. At the speed of light, you aren't going somewhere, you're already there. On the telephone you're not going somewhere, you're there. And in the electronic world, going somewhere, you're there. And in the electronic world, there are no goals or objectives, we're already there.
McLuhan CD-ROM — Marshall McLuhan

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical. — Marshall McLuhan

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both. — Marshall McLuhan

The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will. — Marshall McLuhan

Media are means of extending and enlarging our organic sense lives into our environment. — Marshall McLuhan

The rythms of typing favour short, concise sentences, sentences with oral form. — Marshall McLuhan

Story, in other words, continues to fulfill its ancient function of binding society by reinforcing a set of common values and strengthening the ties of common culture. Story enculturates the youth. It defines the people. It tells us what is laudable and what is contemptible. It subtly and constantly encourages us to be decent instead of decadent. Story is the grease and glue of society: by encouraging us to behave well, story reduces social friction while uniting people around common values. Story homogenizes us; it makes us one. This is part of what Marshall McLuhan had in mind with his idea of the global village. Technology has saturated widely dispersed people with the same media and made them into citizens of a village that spans the world. — Jonathan Gottschall

A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them. — Marshall McLuhan

We have be-come irrevocably involved with, and responsible for, each other. — Marshall McLuhan

In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation. — Marshall McLuhan

All media exist to invest our lives with artificial perceptions and arbitrary values. — Marshall McLuhan

The job of art is not to store moments of experience but to explore environments that are otherwise invisible. Art is not a retrieval system of precious moments of past cultures. Art has a live, ongoing function.
McLuhan CD-ROM — Marshall McLuhan

In large measure, writing is the spatialization of thought. — Marshall McLuhan

The media have substituted themselves for the older world. — Marshall McLuhan

New media are new archetypes, at first disguised as degradations of older media. — Marshall McLuhan

All the new media are art forms which have the power of imposing, like poetry, their own assumptions. — Marshall McLuhan

Students of media are persistently attacked as evaders, idly concentrating on means or processes rather than on 'substance'. The dramatic and rapid changes of 'substance' elude these accusers. Survival is not possible if one approaches his environment, the social drama, with a fixed, unchangeable point of view - the witless repetitive response to the unperceived. — Marshall McLuhan

New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature. — Marshall McLuhan

The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts. — Marshall McLuhan

The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community. — Marshall McLuhan

Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. — Marshall McLuhan

Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression. — Marshall McLuhan

The family circle has widened. The worldpool of information fathered by the electric media
movies, Telstar, flight
far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage. — Marshall McLuhan

The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus. — Marshall McLuhan

If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves. — Marshall McLuhan

The only way to recover the old world is to induce the media into vomiting it back up. — Marshall McLuhan

The new media are not bridges between man and nature; they are nature. — Marshall McLuhan

All media work us over completely. — Marshall McLuhan

Education is civil defence against media fallout. — Marshall McLuhan

For some hippies, this vision could only be realised by rejecting scientific progress as a false God and returning to nature. Others, in contrast, believed that technological progress would inevitably turn their libertarian principles into social fact. Crucially, influenced by the theories of Marshall McLuhan, these technophiliacs thought that the convergence of media, computing and telecommunications would inevitably create the electronic agora - a virtual place where everyone would be able to express their opinions without fear of censorship. Despite being a middle-aged English professor, McLuhan preached the radical message that the power of big business and big government would be imminently overthrown by the intrinsically empowering effects of new technology on individuals. — Richard Barbrook

The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics. — Marshall McLuhan

You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it? — Marshall McLuhan

It is not brains or intelligence that is needed to cope with the problems with Plato and Aristotle and all of their successors to the present have failed to confront. What is needed is a readiness to undervalue the world altogether. This is only possible for a Christian ... All technologies and all cultures, ancient and modern, are part of our immediate expanse. There is hope in this diversity since it creates vast new possibilities of detachment and amusement at human gullibility and self-deception. There is no harm in reminding ourselves from time to time that the "Prince of this World" is a great P.R. man, a great salesman of new hardware and software, a great electric engineer, and a great master of the media. It is his master stroke to be not only environmental but invisible for the environmental is invincibly persuasive when ignored. — Marshall McLuhan

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visual, electronic world in the language of the visual world of Newton. — Marshall McLuhan

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. — Marshall McLuhan

Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves. — Marshall McLuhan

The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of possessing physical the sense, particularly among youth, of possessing physical bodies and private identities.
McLuhan CD-ROM — Marshall McLuhan

Their power to see environments as they really are. — Marshall McLuhan

Art is whatever you can get away with. — Marshall McLuhan

The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be. — Marshall McLuhan