Quotes & Sayings About Mass Market
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Top Mass Market Quotes

How would I know what Jesus would have done? That fella was a mass of contradictions as far as I can see. One minute he says to turn the other cheek, the next minute he's having a big strop and kicking over lads' market stalls. He says blessed are the meek and he goes around shouting and roaring the odds to everyone. He rises from the dead and then shags off a few weeks later and leaves his buddies in the shit. — Donal Ryan

Smash market vs. mass market: Indie authors delve deep into expressive vertical genres. Book stores hold 90-day-credit-return literature. Why wait? In five years, Indie authors will be both. — Peter Prasad

There won't ever be a mass-market record industry again, and that's fine with me because that industry didn't operate for the benefit of the musicians or the audience, the only classes of people I care about. — Steve Albini

Mass-market movies have become about one thing. They kind of declare themselves right off the bat ... But when I go to see (a film), I want to be surprised. I want to see something I never expected. And when you get that, it should be celebrated. — Tom Hanks

When you're a mass-market writer, people think that you can just decide 'this happens, this happens, this happens', whereas with literary writers it's coming from their soul and their core. But with me it does come from my soul and my core, and my soul and my core often go AWOL, and then I've nothing to write. — Marian Keyes

With all the mass media concentrated in a few hands, the ancient faith in the competition of ideas in the free market seems like a hollow echo of a much simpler day. — Kingman Brewster Jr.

Realism is for lazy-minded, semi-educated people whose atrophied imagination allows them to appreciate only the most limited and convention subject matter. Re-Fi is a repetitive genre written by unimaginative hacks who rely on mere mimesis. If they had any self-respect they'd be writing memoir, but they're too lazy to fact-check. Of course I never read Re-Fi. But the kids keep bringing home these garish realistic novels and talking about them, so I know that it's an incredibly narrow genre, completely centered on one species, full of worn-out cliches and predictable situations--the quest for the father, mother-bashing, obsessive male lust, dysfunctional suburban families, etc., etc. All it's good for is being made into mass-market movies. Given its old-fashioned means and limited subject matter, realism is quite incapable of describing the complexity of contemporary experience. — Ursula K. Le Guin

A Belgian journalist, struggling to describe the scene, had said that it resembled a cross between a permanent mass wake, an ongoing grad night for at least a dozen subcultures unheard of before the disaster, the black market cafes of occupied Paris, and Goya's idea of a dance party (assuming Goya had been Japanese and smoked freebase methamphetamine, which along with endless quantities of alcohol was clearly the Western World's substance of choice). It was, the Belgian said, as though the city, in its convolsion and grief, had spontaneously and necessarily generated this hidden pocket universe of the soul, its few unbroken windows painted over with black rubber aquarium paint. There would be no view of the ruptured city. As the reconstruction began around it, it had already become a benchmark in Tokyo's psychic history, an open secret, an urban legend. — William Gibson

The economic borderlines of our world will not be drawn between countries, but around Economic Domains. Along the twin paths of globalization and decentralization, the economic pieces of the future are being assembled in a new way. Not what is produced by a country or in a country will be of importance, but the production within global Economic Domains, measured as Gross Domain Products. The global market demands a global sharing of talent. The consequence is Mass Customization of Talent and education as the number one economic priority for all countries — John Naisbitt

We've gone from a world in which Starbucks set a cutting-edge standard for mass-market design to a world in which Starbucks establishes the bare minimum. If your establishment can't come up with an original look, customers expect at least some sleek wood fixtures, nicely upholstered chairs, and faux-Murano glass pendant lights. — Virginia Postrel

I regret that there aren't more short stories in other magazines. But in a certain way, I think the disappearance of the short-story template from everyone's head can be freeing. Partly because there's no mass market for stories, the form is up for grabs. It can be many, many things. So the anthology is very much intended for students, but I think we're all in the position of writing students now. Very few people are going around with a day-to-day engagement with the short story. — Lorin Stein

Its subtlest, most appealing accomplishment may be in how other characters respond to Gregorius' precipitous swerve onto the spiritual path. ( ... ) That said, Night Train to Lisbon is a very long, ambitious book that's feverishly overwritten. ( ... ) Think of W.G. Sebald recast for the mass market: stripped of nuance, cooked at high temperature and pounded home, clause after clause. Some of the clumsiness derives from Barbara Harshav's inelegant translation
we're often aware of her struggle
but she can't be blamed for the pervasive bloat. — Michelle Huneven

I think back to my time in children's television, back in the 1970s, and the amount of innovation that was going on then. Because the mass market wasn't focused on it, so you had a freedom to do amazing things, like 'Vision On,' and 'Tiswas.' — Sylvester McCoy

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions. — Elon Musk

We had a missionary zeal about blues music, and I felt, particularly, that Mickie Most was attempting to homogenize, sweeten, and make it accessible for the mass market. Which is understandable if you're the producer, but aggravating if you're the artist. — Alan Price

Rome was a flea market of borrowed gods and conquered peoples, a bargain basement on two floors, earth and heaven, a mass of filth convoluted in a triple not as in an intestinal obstruction — Boris Pasternak

This mass destructive weapons were sold to Iraqi government by the United States. And Mr. Rumsfeld has been one of the man responsible for this sale, for this bargain, for this market. — Jacques Verges

A: Is this the copy that you read as a kid?
E: Yes. Look at the edges--that turquoise color. It's lighter along the top, from where the sun hit it. Now look at this gorgeous color here, the long edge. Beautiful. Makes me nostalgic.
A: For what?
E: I don't know. The age of turquoise page edges. Somewhere there's a grad student doing her dissertation on the inks used in twentieth-century mass-market paperbacks. — Ed Park

Advertising in the past has been predicated on a mass market and a captive audience. — Howard Rheingold

A half century from now, our grandchildren are likely to look back at the era of mass employment in the market with the same sense of utter disbelief as we look upon slavery and serfdom in former times. The very idea that a human being's worth was measured almost exclusively by his or her productive output of goods and services and material wealth will seem primitive, even barbaric, and be regarded as a terrible loss of human value to our progeny living in a highly automated world where much of life is lived on the Collaborative Commons. — Jeremy Rifkin

I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films. — Laura Dern

Social Ecology:
The notion that man must dominate nature emerges directly from the domination of man by man ... But it was not until organic community relation ... dissolved into market relationships that the planet itself was reduced to a resource for exploitation. This centuries-long tendency finds its most exacerbating development in modern capitalism. Owing to its inherently competitive nature, bourgeois society not only pits humans against each other, it also pits the mass of humanity against the natural world. Just as men are converted into commodities, so every aspect of nature is converted into a commodity, a resource to be manufactured and merchandised wantonly. ... The plundering of the human spirit by the market place is paralleled by the plundering of the earth by capital. — Murray Bookchin

No government of the left has done as much for the poor as capitalism has. Even when it comes to the redistribution of income, the left talks the talk but the free market walks the walk.
What do the poor most need? They need to stop being poor. And how can that be done, on a mass scale, except by an economy that creates vastly more wealth? Yet the political left has long had a remarkable lack of interest in how wealth is created. As far as they are concerned, wealth exists somehow and the only interesting question is how to redistribute it. — Thomas Sowell

I think DVD has been a real gold mine for a lot of reasons. You were selling a packaged good in a big mass market, so you could make it huge. You were selling or renting a thing that people didn't consume. You go to Blockbuster, rent five movies, and only watch two. That's a good business to be in. — Michael Lynton

I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks. — Andy Warhol

Depressions and mass unemployment are not caused by the free market but by government interference in the economy. — Ludwig Von Mises

Market-cap based indexing will never be driven from its deserved perch as core and deserved king of the investment world. It is what we should all own in theory and it has delivered low-cost equity returns to a great mass of investors ... the now and forever king-of-the-hill. — Cliff Asness

Vietnamese food has probably been saved from the mass market because most people never master the sauces and condiments that must be added to the food, at the table, for its glories to become apparent. It's too much trouble, and a lot of people don't like asking for help, especially if the interaction involves some linguistic awkwardness. — Tyler Cowen

We've had 20 years of mass murders throughout which I have repeatedly told CNN and our other media, if you don't want to propagate more mass murders, don't start the story with sirens blaring. Don't have photographs of the killer. Don't make this 24/7 coverage. Do everything you can not to make the body count the lead story, not to make the killer some kind of anti-hero. Do localize the story to the affected community and make it as boring as possible in every other market. Because every time we have intense saturation coverage of a mass murder, we expect to see one or two more within a week. — Park Dietz

Romance novels constitute 46 percent of all mass market paperbacks sold in the United States, and according to Harlequin, over half its customers buy an average of 30 novels a month — Eva Illouz

We're interested in the mass-merchandising of anything. If there was a market in mass-produced portable nuclear weapons, we'd market them too — Alan Sugar

I would go to newsstands and buy paperbacks they were selling for tourists, usually bestsellers and mass market paperbacks. In the beginning, it was like going to the Rosetta Stone
I didn?t understand anything, I'd get a headache
but I began to figure it out, and I'd read a lot of Stephen King paperbacks. I've always said he was my English professor. — Carlos Ruiz Zafon

I'm not really a mass market writer. — Alan Furst

A celebrity name is never enough for an intelligent mass market ... truly successful businesses are born of passion and heartfelt interest. — Elle Macpherson

You know those mass-market cartridges, for the masses? The ones that are so bad they're somehow perversely good? This was worse than that. — David Foster Wallace

Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about were designed to cater to people at the edges of that curve, not to the average Joe in the middle of it. — Bernadette Jiwa

Until competency management platforms gain widespread acceptance, "badges" or "stackable credentials" are unlikely to gain much traction. The notion that educated adults, like the boy and girl scouts they once were, will prefer to flaunt a collection of badges testifying to skills they have demonstrated is flawed for one reason. While degrees are validated by a single institution with a recognizable form (i.e., colleges and universities), who is validating a collection of badges? Who vouches that a student has demonstrated a given skill? Although many visionary organizations are seeking to enter this market, outside of IT none currently has the ability or credibility to authenticate such credentials in a way that would be acceptable to a critical mass of employers and students. — Ryan Craig

You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you. — K'naan

This is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey. — Riccardo Tisci

When I first went to Kmart, I was so excited that I could bring my kind of taste to the masses. They didn't have 100 percent cotton sheets at mass market in 1987. We made those in yellow and pink and pale blue. — Martha Stewart

Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob. — Gary Vaynerchuk

I'm a sensationalist. I'm a big mouth. I get attention. In this world you have to - if you want a mass-market presentation, you have to get attention. — Bill O'Reilly

The sheer volume of them [mass-market fiction books] was, to me, evidence of a tired culture, one which in large measure was saying the same thing over and over again in more and more words. — Michael McGirr

The Tezuman Empire in the jungle valleys of central Klatch is known for it organic market gardens, its exquisite craftsmanship in obsidian, feathers and jade, and its mass human sacrifices in honor of Quezovercoatl, the Feathered Boa, god of mass human sacrifices. — Terry Pratchett

Markets are interested in profits and profits only; service, quality, and general affluence are different functions altogether. The universal, democratic prosperity that Americans now look back to with such nostalgia was achieved only by a colossal reigning in of markets, by the gargantuan effort of mass, popular organizations like labor unions and of the people themselves, working through a series of democratically elected governments not daunted by the myths of the market. — Thomas Frank

Do you bake bread at home? Try to make a loaf of Wonder Bread. Just try. Believe me, you can't do it. No home baker can. You'd need a laboratory and millions of dollars of equipment to achieve such a remarkably bland creation. American mass-market beer is exactly the same thing. It's undead. — Garrett Oliver

Probably the best way to describe my writing style is to refer you to "purple prose", which was a tag given to the early mass market magazine writers earning a half cent a word for their fiction. They had to use every adjective, verb and adverb in the English language to add word count to stories in order to feed and support families. — Tom Johnson

The market-based legal order of the Brussels bureaucracy helped to fill the legal vacuum created by communism, and was warmly received on that account. But, because of the unwise provisions of the Treaty of Rome regarding freedom of movement, it has led to the mass emigration of the professional classes, and to the loss of the educated young from countries that stand desperately in need of them. The 'enlargement' agenda has therefore become controversial all across Europe, and I return to the controversy in what follows. — Roger Scruton

Roses are red / Gender is performative / Mass-market romance / Is heteronormative — Stefanie Gray

I was shameless in my supermarket-shelf mass-market taste. I loved King, Evanovich, Grisham and Brown. I won't lie; the oficial-looking filing cabinet in the corner is actually stuffed full of my paperbacks. — Molly Harper

I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore. — Alexander McQueen

There is no doubt that, since 1977 and the launch of Apple II - the first computer it produced for the mass market - many things which used to be done on paper, or on the telephone, have been done easier and faster on a screen. — A. N. Wilson

Provides American business with the only reliable domestic market in the world.
Schools train individuals to respond as a mass. Boys and girls are drilled in being bored, frightened, envious, emotionally needy, generally incomplete. A successful mass production economy requires such a clientele. A small business, small farm economy like that of the Amish requires individual competence, thoughtfulness, compassion, and universal participation; our own requires a managed mass of leveled, spiritless, anxious, familyless, friendless, godless, and obedient people who believe the difference between Cheers and Seinfeld is a subject worth arguing about. — John Taylor Gatto

If a company is distributing images and video then obviously they need bandwidth solutions. But if they are looking to the mass market then they must develop WAP sites. — Jack London

Be greedy when others are fearful and fearful when others are greedy.' Easier said than done for the vast majority of stock traders ... On every stock trade there is someone who wants to sell and someone who wants to buy, at least at a particular price ... the person who is selling thinks that she is getting out just in time while the person buying thinks that he is about to make good money.
... The truth is that the market doesn't really reflect some magical perfect valuation of a stock under the efficient market hypothesis. It reflects the mass consensus of how actual individual investors value the stock. It is the sum total of everyone's hopes and fears ... — M.E. Thomas

One might - if one were, say, a gay sex writer - make a case that there's still a vibrant role for queer dirty words. While highly commodified mass-market DVD porn and its kinkier "specialty" cousins shows how sex looks, erotic texts are still the best mode to convey how sex - and its pesky cousin, desire - feels, and what it all means. — Simon Sheppard

I was just lucky I lived in this time of mass-market paperbacks. — Maeve Binchy

There is something about a mass-market Luxury Cruise that's unbearably sad. Like most unbearably sad things, it seems incredibly elusive and complex in its causes and simple in its effect: on board the Nadir - especially at night - I felt despair. The wor's overused and banalified now, despair, but it's a serious word, and I'm using it seriously. — David Foster Wallace

The world was opening up to Apple bit by bit, and vice versa. The iPod was Apple's first mass-market consumer device, but it had come about because Steve and his team had taken one logical step after another: first iMovie, then a correction leading to iTunes, then the iPod. Steve's patience, discipline, and vision had set Apple on a new course, one that was more complicated than its old path, which had simply involved the regular improvement of personal computers. — Brent Schlender

The mass-market paperback, for one, is too expensive. — Walter Jon Williams

Growth hackers resist this temptation (or, more appropriate, this delusion). They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible. In fact, part of the reason the scrappy start-ups, services, and apps in this book might not always be well-known or topics of daily conversation is because their founders have focused their energies on product development with an eye toward growth - they're now millions of members strong without any superfluous "buzz." They got to mass market by ignoring the urge to appeal to the mass market, at least to start with. — Ryan Holiday

There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art. — Tony Fadell

The truth is that the market doesn't really reflect some magical perfect valuation of a stock under the efficient market hypothesis. It reflects the mass consensus of how actual individual investors value the stock. It is the sum total of everyone's hopes and fears about what a company is capable of doing. — M.E. Thomas

The recurrence of periods of depression and mass unemployment has discredited capitalism in the opinion of injudicious people. Yet these events are not the outcome of the operation of the free market. They are on the contrary the result of well-intentioned but ill-advised government interference with the market. — Ludwig Von Mises

It's not like, I don't know, if Madonna has a new record out, then everybody from Bangkok to Birmingham knows what its called and can buy it the same week. But our stuff is not in that mass market. — Evan Parker

Our dangers, as it seems to me, are not from the outrageous but from the conforming; not from those who rarely and under the lurid glare of obloquy upset our moral complaisance, or shock us with unaccustomed conduct, but from those, the mass of us, who take their virtues and their tastes, like their shirts and their furniture, from the limited patterns which the market offers. — Learned Hand

Credit expansion results in the recurrence of economic crisis and periods of depression. Inflation makes the prices of all commodities and services soar. The attempts to enforce wage rates higher than those the unhampered market would have determined produce mass unemployment prolonged year after year. Price ceilings result in a drop in the supply of commodities affected. The economists have proved these theorems in an irrefutable way. No — Ludwig Von Mises

By contrast, all professional traders know full well that the market is a huge mass of people. — Anonymous

Poets will never be the highest-paid writers in the world. Instead, poetry will go on cutting a hand-made path through the mass-market insanity. For me, anyway, that path is the one that leads to the Chapel of the Grail. — Jeanette Winterson

How all occasions do inform against me,
And spur my dull revenge! What is a man,
If his chief good and market of his time
Be but to sleep and feed? a beast, no more.
Sure, he that made us with such large discourse,
Looking before and after, gave us not
That capability and god-like reason
To fust in us unused. Now, whether it be
Bestial oblivion, or some craven scruple
Of thinking too precisely on the event,
A thought which, quarter'd, hath but one part wisdom
And ever three parts coward, I do not know
Why yet I live to say 'This thing's to do;'
Sith I have cause and will and strength and means
To do't. Examples gross as earth exhort me:
Witness this army of such mass and charge
Led by a delicate and tender prince,
Whose spirit with divine ambition puff'd — William Shakespeare

I want the BBC to be a mass market public service broadcaster still funded by the licence fee ... and the licence fee is more durable than many people in the commercial sector believe. — Gavyn Davies

We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. — Fred DeLuca

[The PlayStation 2 is a] historic, a mass-market appliance that fundamentally changes society in the way the printing press did. — Trip Hawkins

Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified. — Paul Hoffman

Logograms pose a more difficult question. An increasing number of persons and institutions, from archy and mehitabel to PostScript and TrueType, come to the typographer in search of special treatment.In earlier days it was kings and deities whose agents demanded that their names be written in a larger size or set in a specially ornate typeface; not it is business firms and mass-market products demanding an extra helping of capitals, or a proprietary face, and poets pleading, by contrast, to be left entirely in the vernacular lower case. But type is visible speech, in which gods and men, saints and sinners, poets and business executives are treated fundamentally alike . Typographers, in keeping with the virtue of their trade, honor the stewardship of texts and implicitly oppose private ownership of words. — Robert Bringhurst

H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world. — Alber Elbaz

It took 10 years to go from building the initial Smartphone to reaching the mass market. BlackBerry came out in 2003 and it didn't get to about a billion units until 2013. So I can't imagine it would be much faster for VR. — Mark Zuckerberg

Accessibility is key. MMOs are great for traditional gamers who have a lot of time to become immersed in a world, but the mass market wants things bite-sized. — Craig Sherman

The mass market eventually assimilates that which is innovative or revolutionary. — Al Goldstein