Quotes & Sayings About Marketing Tools

Greed, envy, sloth, pride and gluttony: these are not vices anymore. No, these are marketing tools. Lust is our way of life. Envy is just a nudge towards another sale. Even in our relationships we consume each other, each of us looking for what we can get out of the other. Our appetites are often satisfied at the expense of those around us. In a dog-eat-dog world we lose part of our humanity. — Jon Foreman

It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal. — David Meerman Scott

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. — Gail Sheehy

The company's most effective marketing tactic (besides making a great product) would never have been conceived or attempted by a pure marketing team. Instead, the engineers coded a set of tools that made it possible for every member to seamlessly cross-post his or her Airbnb listing on craigslist (because craigslist does not technically "allow" this, it was a fairly ingenious work-around). As a result, Airbnb - a tiny site - suddenly had free distribution on one of the most popular websites in the world. — Ryan Holiday

Education itself is Marketing
marketing tools and perspectives to people who don't necessarily realize why they need them, how it will serve them, what they might accomplish with them. And, ensuingly, Marketing itself is Education (with no attempt to assess the value of what is being marketed). — Shellen Lubin

It's about using the right tools, with the right triggers, within a proper marketing framework — Vishen Lakhiani

brand books need to include: the brand's essence the creator's message pointing to the origin of the brand the brand's history the brand's values, which need to be visible in all marketing tools the brand's expertise the core target group the graphic charter illustrating the use of the logo and the brand colors product and brand images product combinations merchandising guidelines indicating the way the brand should be displayed in stores. — Michaela Merk

use this tool, you will have to know what you are doing. Some other tools include websites that offer Mass Ping, like Mass Pinger and Ping Bomb (this website helps you build free back links). Also, on BlackHat World you can find bots for everything you need, and all kinds of tools to help you with whatever online marketing task you offer. A good resource that I use is AddMeFast. This is a social exchange, — Ian Georgeson

Most of what I do is science fiction. Some of the things I do are fantasy. I don't like the labels, they're marketing tools, and I certainly don't worry about them when I'm writing. They are also inhibiting factors; you wind up not getting read by certain people, or not getting sold to certain people because they think they know what you write. You say science fiction and everybody thinks Star Wars or Star Trek. — Octavia Butler

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom

Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals. — Charlene Li

I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days. — Tom Six

Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that make it easy to implement. That means aligning sales coverage with opportunity and creating straightforward sales "plays" for each type of opportunity. — McKinsey Chief Marketing & Sales Officer Forum

What you have now then is the marketing of racialized identities as tools for consumption. And certain racialized bodies and images are associated with hipness, coolness, edginess. So all kinds of youth all over the world are appropriating that style as a way of, sort of, countering authority, stating their rebelliousness, and wanting to be seen as significant. — Amalia Mesa-Bains

What you get out of an M.B.A. programme, no matter how much experience, is functional tools and understanding in disciplines: you'll understand economics, you'll understand marketing, finance, accounting. That, M.B.A. programmes do very well. — Henry Mintzberg

Our commitment to coaches will be realized via TeamCarew, a grassroots marketing program that will provide them with insight and tools to teach the art and science of hitting. — Rod Carew

Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy. — Jay Ellis

Social Media are tools, Real Time is a mindset. — David Meerman Scott

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman