Marketing To An Audience Quotes & Sayings

I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing. — David Robinson

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good. — Graham Diamond

I never think about the audience. If someone gives me a marketing report, I throw it away. — Andrew Stanton

The key to effective content marketing is to deeply understand and address your target audience's interests and concerns by publishing content in a variety of forms, in the channels where your audience spends time. — Jason Miller

Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is. — KRS-One

I have to understand how we are going to market the movie. We view marketing as an extension of content creation ... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience. — Chris Meledandri

a great publicity is a high way to remote customers and a universal key to the gate of ignorance — Ernest Agyemang Yeboah

Back in 1999 and 2000, a few of us ... a very few of us ... Douglas Clegg, Seth Godin and I ... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. — M.J. Rose

To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience. — Jay Samit

You can't expect the level of excitement of your audience to be greater than your own. — Richie Norton

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away. — Emma Holly

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.' — Kevin Smith

The size of your audience is more important than the size of your book — Bernard Kelvin Clive

marketing is expanding your sphere of influence to your target audience in order to propel your business forward. — Dwayne Brown

There is no 'one-size-fits-all' way to build an audience. — John Stuart Mill

Feedback doesn't tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn't sell at all, that tells you something about what your audience does and doesn't want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive. — Tara Mohr

A platform is what defines your visibility with your audience. — Geraldine Solon

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you. — David Amerland

But when it comes to telling stories in a marketing context, you generally want to inspire your audience. — Greg Koorhan

Share your success stories with others. Don't brag, but don't hide your light. People want (and need) to be inspired and instructed. I know I want to follow and learn from successful people. Isn't that the basis for every business and self-help book? People will also give you good ideas to build on your own wins when you share openly. And when you write out your wins to an audience, your own ideas start to grow within you. Will you try? What's a win you've had lately? Don't be shy about it. — Richie Norton

social media marketing will work well if you genuinely care about providing value to your audience. — M.J. Brown

AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that "experts know what is best and will tell people how to behave for their own good" in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it. — Nancy R. Lee

Video marketing is the most effective way for you to get someone's attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers. — David Grimes

I don't want to admit it, but I do enjoy the feedback from the audience. It's instant feedback. It's like, you could do a movie, shoot it for a year, wait six months, it comes out and you gotta do three weeks of marketing. Three weeks of that, and everyone goes, 'It sucks.' — Jimmy Fallon

Stop selling hard to your pals, most of the time they are just not your audience — Bernard Kelvin Clive

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff. — Steve Gaynor

The Content Marketing Institute has derived a pithy one-sentence definition of this emerging field:5 "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. — Eric Greenberg

It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience. — Christopher Nolan

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

In the long run, the map was a triumph of marketing as much as empirical science. It helped a good idea find a wide audience. — Steven Johnson

It's never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can't just bombard people with messages anymore. — Ajaz Ahmed

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate. — Tim Ferriss

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. — Chad White

When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste. — Amish Tripathi

You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie. — Christopher McQuarrie

MESSAGE + MISSION = MOVEMENT

Its not that you want to be on TV or the radio or in a magazine. If no one watched or listened or read, you wouldn't care about those mediums.

What you want is an audience.

You want to be seen and heard. You have a message to share. That said, the world has giving you your own TV channel (YouTube and any other video platform). The world has given you a radio station and even hosts (podcasts). The world has given you your own magazine and newspaper (websites, blogs, etc).

YOU ARE SEEN AND HEARD. YOU ARE ALREADY STANDING ON THE STAGE.

NOW WHAT?

We are watching and listening. — Richie Norton

The public is never wrong. When people don't respond to what you do, they're telling you something loud and clear. You're just not listening. — 50 Cent

Treat your entire audience with the same level of care. — Cendrine Marrouat

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. — Alex Abreu

While it is increasingly possible for filmmakers to find an audience on their own (something that is particularly popular amongst documentary filmmakers) I'm still a believer in the "specialist". By this I mean, I back myself as a filmmaker, but I leave the marketing and distribution of my films to the experts. — Leanne Pooley