Marketing Success Quotes & Sayings

Success brings a measure of credibility.

The fastest way to turn credibility into authority is to deliver results.

The best way to deliver results is to help others succeed.

You can help others succeed by being helpful.

Always look for ways to be helpful. Helpful people are always in demand. — Richie Norton

When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson

Follow your passion and learn how to make money at it. Or don't follow your passion and learn to make money at that. They are the same. It's a choice. — Richie Norton

Jack of all trades or master of one? If you're a master of one, you'll soon be a master of none. Times are a changin. Be a jack of all trades. Or better, master of many! — Richie Norton

IDEO's Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we often can't predict a product's success, companies can't always divine what feature or use will catch the public's imagination. For that reason, companies need to be in touch with what "quirky" uses consumers have thought up for their products, and be ready to restructure their marketing accordingly. — Heather Lefevre

If only 1 out of 10 businesses succeeds, start 10 businesses. Just sayin. — Richie Norton

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Dreams come true when you live life awake. — Richie Norton

To make money you have to use a four letter word: SELL. — Richie Norton

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Cookie cutters are for baking, not branding. — David Brier

We're all scared.

Yes, all of us. I'm afraid every day. If I'm not afraid, I must not be doing something I need to be doing. I believe that when you're doing important work, you feel fear because you don't want to fail. The challenge is to not let the fear stop you from doing the work that will enable you to achieve your goals. You need to recognize the fear for what it is and allow your "why" (your compelling vision) for what you're doing be bigger than the fear itself.

So where do you start? Identify your fears. As they say, "name it to tame it."

Then, move forward. — Richie Norton

Sometimes I work so long and so hard that I have no idea what day or time it is. I forget to eat. I don't get ready for the day. I fall asleep on the couch and wake up and get back to work. — Richie Norton

How much longer will you wait until you take a chance on yourself? — Richie Norton

If you think it's funny to make fun of the "used car salesman," you better only buy new and never sell your car. Just sayin. — Richie Norton

Happiness being surrounded by good friends and family at a BBQ. — Richie Norton

People LOVE change (when it's about changing others). People HATE change (when it's about changing themselves). — Richie Norton

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business. — Richie Norton

Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story. — Richie Norton

Building a family is an entrepreneurial experience. — Richie Norton

Are you setting business goals? Try this:

Step 1: Add a "0" to your revenue goal.
Step 2: Take away a "0" from your expense goal.
Step 3: Let your mind go to work.

Thank me later. — Richie Norton

What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. — Lisa A. Mininni

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success - along with vision, strategy, marketing, financials, and the like ... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value. — Lou Gerstner

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

You can disagree with an idea without attacking the person who shared it. — Richie Norton

The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product. — Ricardo Guadalupe

Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me. — Richie Norton

Treat your entire audience with the same level of care. — Cendrine Marrouat

How to "change the world" in two words: S.T.A.R.T. N.O.W.

1. START - Serve. Thank. Ask. Receive. Trust.

2. NOW - No Opportunity Wasted — Richie Norton

People love to say, "You gotta fake it till you make it." But this implies that the fake you is someone better than who you inherently are, and this is simply not the truth. Let me say this loud and clear: the person you imagine yourself to be in the very best and most powerful moments of your life, is the authentic you. And in truth, I imagine you're probably much more amazing even than that. — Richie Norton

Note to businesspersons and salespersons: "Be professional" does not mean "be a robot." Just be friendly and act like a real person. Cool? — Richie Norton

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success. — Jon Miller

When someone says you can't do something because of XYZ, is that true? Or are they playing with your life with their good intentions to keep you safe? — Richie Norton

I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade. — Ashwin Sanghi

In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership. — Michael Ellsberg

Doubt manifests itself in indecision. — Richie Norton

Don't be a hater and call it love. — Richie Norton

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

Convenience will put you out of business! — John Di Lemme

There's no one thing you can do to have success, but if you have a plan and you keep doing things, you'll eventually build to a success. — M.J. Rose

The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die. — Richie Norton

Businesses should follow and learn from others successes and failures in order to better understand and predict their own. — Ben Mezrich

IT'S TIME TO LEARN YOUR A.B.C.s

Always
BE CONFIDENT
Confidence is a feeling, feel it.

Always
BE CREATIVE
Creativity is an ability, enable it.

Always
BE CURIOUS
Curiosity is a desire, desire it.

Always
BE COMPASSIONATE
Compassion is an awareness, be aware.

Always
BE CHARITABLE
Charity is generous, be generous.

Always
BE CONSIDERATE
Consideration is thoughtful, think.

Always
BE COURTEOUS
Courtesy is a mindset, be mindful.

Always
BE COACHABLE
Coachability is a willingness, be willing.

Always
BE COMMITTED
Commitment is purpose, live on purpose.

Always
BE CARING
Caring is giving, give. — Richie Norton

FIND YOUR WEIRD

Finding your weird is a lot like finding your voice. Although, your voice is more about your passion, your story, your way of communicating with the world.

Your weird is that thing you do that people would miss if you were gone.

Your weird is the thing that keeps your followers following you.

Your weird puts a smile on a face or an idea in a mind or money in your pocket.

Your weird is how we remember you.

What's your weird?

If you don't know, ask someone. Ask lots of people!

When you embrace your weird, you
love your life, share your story, meet new people, experience great things, freak yourself out, live on purpose, "save the whales," enjoy the moment.

Find your weird.

But first, breathe. — Richie Norton

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

If i will start all over again I would chose network marketing. — Bill Gates

Life isn't about having, it's about experiencing. — Richie Norton

Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount. — Ron Blake

When you travel, somehow, the world gets both bigger and smaller, simultaneously. — Richie Norton

MESSAGE + MISSION = MOVEMENT

Its not that you want to be on TV or the radio or in a magazine. If no one watched or listened or read, you wouldn't care about those mediums.

What you want is an audience.

You want to be seen and heard. You have a message to share. That said, the world has giving you your own TV channel (YouTube and any other video platform). The world has given you a radio station and even hosts (podcasts). The world has given you your own magazine and newspaper (websites, blogs, etc).

YOU ARE SEEN AND HEARD. YOU ARE ALREADY STANDING ON THE STAGE.

NOW WHAT?

We are watching and listening. — Richie Norton

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. — Malcolm Gladwell

The value you get does not depend on what you have, but how much of it you bring to the market place. You don't get paid when you keep your gifts at home and go to the market empty handed! — Israelmore Ayivor

The Great Wall of Facebook:

Having just visited the Great Wall of China, I'm thinking about the walls we build on FB. They are real. They keep people in and others out.

Build your wall carefully by answering this question:

What are you building your wall around? — Richie Norton

You can't judge a man by the way he reacts when things go right, but by the way he reacts when things go wrong. — Richie Norton

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing. — Jimmy Carr

Don't try to follow trends. Create them. — Simon Zingerman

Our success is a direct result of knowing how to market a brand and having the right people representing the brand. — Greg Norman

Pondering the legitimate modern day problem of intellectual bullies. Self-proclaimed smarties attacking the innocent.

They revel in being politically correct, all-loving and open-minded while not applying these principles to themselves.

The ultimate double standard in the name of truth and acceptance. It's sad.

This is not a post about anyone in particular. This is an observation over years.

Have you seen it? Call it out when you do.

The offender won't know what to do because they know that you know their game. — Richie Norton

Stop thinking "Outside the box" and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else's success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like. — Julie Ann Dawson

Better to teach a man to fish who already loves to fish. — Richie Norton

DOOR MONEY" To focus on door money means one is paying so much attention to the amount of money they are making at the door they do not consider there is much more profit to be made inside a venue. — Carlos Wallace

There's no "get rich quick." There's no "overnight success."

However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow.

I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me.
You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet.

All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay.

If you're not making offers, you're not making money.

Get your line in the water! — Richie Norton

What are you doing to serve your customers a little more every day? — John Di Lemme

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

You can't stay in a Blackberry mindset and become an Apple! — John Di Lemme

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer — Timothy M. Houston

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Your business should serve specific needs for specific demographics of people. That way, your marketing efforts will be more laser-focused and effective. — Kevin J. Donaldson

If you wait until there is another case study in your industry, you will be too late! — Seth Godin

When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal. — Lionel Sosa

Alongside the success of much Church marketing, and in the midst of much of the psychologized faith in the evangelical world today, a profound secularization of faith has taken place, and this despite the continued use of good biblical words like sin, grace, Christ, and atonement. This secularization is appealing because it buys the appearance of success, but it also forfeits the nature of biblical faith. The seeds of a full-blown liberalism have now been sown, and in the next generation they will surely come to maturity. — David F. Wells

100% of a Guru's marketing plan depends on you holding the belief that you are not enough; that you were created less equipped than necessary to fulfill your purpose. What if you let go of that belief and connected with the truth of your innate power to change and shape your life? You ARE enough. You CAN change and shape your own life. Anyone who tells you different is simply lying. Your life has immeasurable potentiality for greatness; act accordingly. — Steve Maraboli

If you have time to write a business plan, you have time to prove the model. Just sayin. — Richie Norton

Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana. — Kim Thayil

Give your idea a chance. You'll never hit a home run (or a base hit for that matter) if you don't swing. — Richie Norton

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular. — Fred Seibert

It's called entrepreneurSHIP, not entrepreneurSIT. Don't wait. Just ship. — Richie Norton

Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it.

I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on..
.
The global economy is amazing. Your $20 t-shirt is a freaking miracle. — Richie Norton

Commitment shows up before results do! — John Di Lemme

The ability to represent failure as success would become an Agency tradition. — Tim Weiner

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income. — Jay Abraham

It takes so many people to make a success story like that. It starts with the song and the songwriters, then Mark Wright's producing, all of the players that played on it, me singing, the marketing department, the promotion department at the label ... It takes a lot of people to make a hit like that. — Lee Ann Womack

Instagram, as well as all other social media platforms, is meant to complement your main marketing efforts for your business, not take over them. — Kevin J. Donaldson

I believe in solving social ills with business skills. — Richie Norton

Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well. — M.J. Rose

Some people just love to stir the pot, but don't realize they're cooking themselves. — Richie Norton

One day employers will need to incentivize employees to actually work in an office. The office, in many ways, is obsolete. The office is more and more becoming a place for wasteful meetings and the work is actually being done at home. A Results-Only-Work-Environment (ROWE) is the path of future location-independent businesses. — Richie Norton

Ever feel like you're always winding up and never throwing it out? You might blame it on perfectionism or procrastination or preparation. You may even call it prudent. But whatever it is...IT'S NOT WORKING. I call this phenomenon "petrified performance." Where you're busy, busy, busy (on the wrong activities or the right activities for too long), and never accomplishing the idea or task you set out to do. You're stuck. Like a tree that once was lively is now dead and immovable like a stone. What once was a fluid idea is now frozen in time. How do you overcome petrified performance? With practice, silly. Everything you do should be considered a "project" because projects have a beginning and an end with a timeline. No more dreaming. Wake up and put those dreams to work by putting the steps necessary to make them happen on the calendar. Are you willing to practice? That's my prescription. — Richie Norton

It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short. — Simon Zingerman

Marketing Makes Success'! — David Munro

Have the STRENGTH to say "no" to the status quo.

Have the WILL to listen to the deepest desires of your heart.

Have the COURAGE to ACT on and live out your intent. — Richie Norton

Live in a way that helps you lean into your fears, make a difference and live without regret. — Richie Norton

Be a learning machine. What made you money last year, won't necessarily make you money this and next year. — Richie Norton