Marketing Spend Quotes & Sayings

The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't — Gabe Newell

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good. — Graham Diamond

You spend so much to buy these media net stories or full page ads to build perception ... you can rather save this money and put it in the making or marketing of the film. — Kangana Ranaut

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers. — Seth Godin

Spend at least 20-30% of your time marketing. You have to pay for this either way. Either you pay a gallery to do this for you , or you put your time and effort into it. Unless people see the great art you're making, they'll never buy it. — Cory Trepanier

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them. — Christian Rudder

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns. — Joseph Stiglitz

As the historian Tom Standage observes, they were among the first to recognize the importance of trademarks and advertising, of slogans, logos ... . Since the remedies themselves usually cost very little to make, it made sense to spend money on marketing. — Steven Johnson

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. — Seth Godin

The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million. — Rob Reiner

Now, as a non-Amish person in the twentieth century who is not a part of the aging and thus noncoveted seventy-five-plus marketing demographic that views things like cell phones and iPads with that quaint, old-people mixture of astonishment, fascination, confusion, and abject fear, I spend as much time pawing my cell phone as members of the postpubescent marketing demographic spend pawing each other and themselves. — BikeSnobNYC

You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them otherwise when there are legions of people who are open to what you have? — Randy Gage

Here's the thing: public school is a completely unnatural environment. At no other point in your life will you spend 90 percent of your time with people your exact age, socio-economic status, and zip code. It is neither natural nor healthy for children to spend almost all of their time with other children, and this is what has brought out the culture we see of fads, teen pregnancy, drug use by younger and younger kids, and marketing to toddlers. Kids are looking to other children for guidance rather than adults. — Kathy LaPan

One married couple goes out to a restaurant twice a week for dinner. They spend $160 a month on eating out. They get fat. Another married couple invests $160 a month in their own network marketing business. They stay slim and healthy. In a few years they retire. — Tom "Big Al" Schreiter

Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. And if you planned the whole thing, that's marketing. — Allan Dib

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. — M.J. Rose

The CMO is expected to spend more on technology than the CIO by 2017. — Marc Benioff

With industry's sales and marketing machines cloaked in mantles of charitable virtue, no wonder most Americans don't realize that the junk that passes for food is in fact the biggest contributor to our health crisis, and the junk that passes for medicine keeps us just well enough to continue to spend on both the food and the medicine. — T. Colin Campbell

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits. — Marcia Angell

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice. — Ben Goldacre

If you're a sprinter or marathoner, can you prepare with weight training alone? Of course not. But, if you're a noncompetitive athlete looking to avoid cardiovascular disease, do you need to spend hours spinning your wheels, literally or figuratively? No. The artificial separation of aerobic and anaerobic (without oxygen) metabolism might be useful for selling aerobics, a marketing term popularized by Dr. Kenneth Cooper in 1968, but it's not a reflection of reality. — Anonymous

If I was down to the last dollar of my marketing budget I'd spend it on PR! — Bill Gates

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. — Seth Godin

For every dollar you spend on food, 19 cents goes to the actual food, while the other 81 cents goes to marketing and packaging. — Cary McNeal

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters. — Eric Schlosser

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you. — Richard Hatch

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. — Marc Ostrofsky

Companies spend as much as 70 percent of their marketing budget to attract new customers while 90 percent of their revenues come from current customers. Many companies lose money on their new customers during the first few years. By overfocusing on acquiring new customers and neglecting current customers, companies experience a customer attrition rate of between 10 and 30 percent a year. Then they waste further money on a neverending effort to attract new customers or win back ex-customers to replace those they just lost. — Anonymous

Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What's the difference? It is easy - if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money. — F. Marco-Serrano

They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature, whereas the girls are totally enthralled with the band. . . . They don't have money, but they have access to a large supply of it: their aunts, uncles, grandmas, grandpas, who would spend money on them for a concert or merchandise sooner than they would spend it on themselves. — John Seabrook

We're obviously going to spend a lot in marketing because we think the product sells itself. — Jim Allchin

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. — Howard Schultz

I'd rather spend money on things that improve the customer experience than on marketing. — Tony Hsieh

Drug companies should not be allowed to reap excessive profits or spend unreasonable amounts on marketing if they want to receive support that is designed to encourage life- saving and health-improving treatments. — Hillary Clinton

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation. — Bruce Cameron

What's Valentine's Day about except the desperate search to find someone to spend Valentine's Day with? It just shows that love has become a marketing campaign, like everything else. You buy into it and lose everything. — David Levithan

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant. — Simon Cowell