Marketing Seth Godin Quotes & Sayings

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks. — Seth Godin

Marketing used to be what you say
Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. — Seth Godin

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek. — Seth Godin

The best marketing strategy is to destroy your industry before your competition does. — Seth Godin

Real content marketing isn't repurposed advertising, it is making something worth talking about. — Seth Godin

Good marketers tell a story. — Seth Godin

Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits. — Seth Godin

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers. — Seth Godin

A factory demands a compliant workforce in order to succeed. And so we've organized around this idea of compliance in all things - in school, in the foods we eat, in the way we respond to marketing. And it's a dead end. — Seth Godin

Content marketing is the only marketing left — Seth Godin

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. — Seth Godin

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more! — Seth Godin

The future of marketing is leadership — Seth Godin

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. — Seth Godin

Permission marketing is marketing without interruptions. — Seth Godin

the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people. — Seth Godin

Marketing is the act of telling stories about the things we make - stories that sell and stories that spread. — Seth Godin

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. — Seth Godin

Back in 1999 and 2000, a few of us ... a very few of us ... Douglas Clegg, Seth Godin and I ... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. — M.J. Rose

Connect, create meaning, make a difference, matter, be missed. — Seth Godin

Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in. — Seth Godin

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends — Seth Godin

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. — Seth Godin

Permission Marketing represents a huge threat as well as a huge opportunity. — Seth Godin

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. — Seth Godin

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency. — Seth Godin

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value. — Seth Godin

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? — Seth Godin

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin

Not only are bloggers suckers for the remarkable, so are the people who read blogs. — Seth Godin

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. — Seth Godin

Mass marketing means appealing to the masses which means appealing to the average. — Seth Godin

Marketing is a contest for people's attention. — Seth Godin

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up. — Seth Godin

Marketing begins before the product is launched. — Seth Godin

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages? — Seth Godin

Authenticy in marketing is telling a story people want to hear. — Seth Godin

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts. — Seth Godin

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes. — Seth Godin

One way to sell a consumer something in the future is simply to get his or her permission in advance. — Seth Godin

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it. — Seth Godin

I think that any time reality doesn't match your expectations, it means that marketing was involved. — Seth Godin

Market-driven design builds the success of the product's marketing into the product itself. — Seth Godin

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about. — Seth Godin

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward. — Seth Godin

Marketing is no longer about the stuff that you male, but about the stories you tell. — Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends. — Seth Godin

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking.
It builds credibility. It is a living engine of marketing and idea spreading, working every day
to deliver your message with authority.
You should write one.
Seth Godin — Seth Godin

Making promises and keeping them is a great way to build a brand. — Seth Godin

If you wait until there is another case study in your industry, you will be too late! — Seth Godin

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late. — Seth Godin

The cost of being wrong is less than the cost of doing nothing. — Seth Godin

Marketing management is now tribal leadership. — Seth Godin

Permission Marketing is the tool that unlocks the power of the Internet. — Seth Godin

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. — Seth Godin

Good marketers measure. — Seth Godin

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.
Social change, education, new-product launches, religious movements ... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be.
As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment. — Seth Godin

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway. — Seth Godin

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power. — Seth Godin

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience. — Seth Godin

If you can't make money from attention, you should do something else for a living. — Seth Godin

Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing was predictable. With experience, a mass marketer could tell how many dollars in revenue one more dollar in ad spending would generate. Interruption Marketing fit the command and control bias of big companies. It was totally controlled by the advertiser, with no weird side effects. — Seth Godin

What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin

Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise. — Seth Godin

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy. — Seth Godin

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process. — Seth Godin

Permission Marketing Is Anticipated, Personal, Relevant — Seth Godin

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. — Seth Godin

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread. — Seth Godin

If you can't sell to 1 in 1000, why market to a million? — Seth Godin

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood. — Seth Godin

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo. — Seth Godin

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave. — Seth Godin

The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time. — Seth Godin

Products that are remarkable get talked about. — Seth Godin

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must. — Seth Godin

Content Marketing is all the Marketing that's left. — Seth Godin

Anticipated, personal, and relevant advertising always does better than unsolicited junk. — Seth Godin