Marketing Mix Quotes & Sayings

One of the ways to make sure you have a thriving practice is to always market. The best way to do that is to systematize your marketing mix, so it runs on autopilot. — Lisa A. Mininni

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. — David Ogilvy

The marketing mix consists of the types and amounts of controllable marketing-decision variables that a company uses over a particular time period. Commonly referred to as the "four Ps," these variables are: — John G. Wensveen

When you systematize, look beyond the pieces. Determine not only what you will do daily, weekly, monthly and yearly, but also understand how every piece of your marketing mix flows together. When you do, your systems will do the heavy lifting for you; and you will maximize your opportunities attracting many more clients. — Lisa A. Mininni