Marketing Metrics Quotes & Sayings

Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics. — Ian Brodie

It is only the forcible propagation of conventional Christianity that makes the agnostic so bitter toward the church. He knows that all the doctrines cannot possibly be true, but he would view them with toleration if he were asked merely to let them alone for the benefit of the masses whom they can help and succour. — H.P. Lovecraft

It's a tough world out there. You're going to prepare yourself for politics, bad bosses, hating employees - and usually when you're the absolute best, you get hated on the most. — Kanye West

I received a card the other day from Steve Early which said, Don't Worry Me
I am an 8 Ulcer Man on 4 Ulcer Pay. — Harry S. Truman

But now the worst crime was pretending to be something you were not. — Alice Hoffman

It is a royal privilege to do good and be ill spoken of. — Antisthenes

If we seek solace in the prisons of the distant past
Security in human systems we're told will always always last
Emotions are the sail and blind faith is the mast
Without the breath of real freedom we're getting nowhere fast.
(History Will Teach Us Nothing) — Sting

Yes, it's comforting to know, when you think about it, that only man can be a bastard — Stanislaw Lem

I think some of our members may have thought the default issue was a hostage you might take a chance at shooting. Most of us didn't think that. What we did learn is this - it's a hostage that's worth ransoming. And it focuses the Congress on something that must be done. — Mitch McConnell

I think any workplace relationship is dangerous. That's been my personal experience. They haven't always worked out the best. But I know other people for whom it worked out great. — Kevin Rahm

She rubbed her cheek on his chest like a sleepy cat. "I like when you hold me."
Dios, she was going to break his heart. "I like when I hold you too. — Cherise Sinclair

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg