Marketing Firm Quotes & Sayings

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent. — Richard Koch

Perhaps there is only one cardinal sin: impatience. Because of impatience we were driven out of Paradise, because of impatience we cannot return. — W. H. Auden

It is time to leave traditional marketing concepts which focus on the product and marketing experts should focus on customers' experiences about the product.Today, since traditional marketing concepts are insufficient and firms that use the experiential marketing are getting successful as they appeal customers' feeling and sense. Firms owners should have direct relationship with the customers, so customers can reach the firm and the product when wants to get experience. — Anonymous

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114. — Andrea Jung

I suppose each project is a new thing, so there's all this excitement and nerves about this new thing. Every single thing is like a new thing, so it's never what I expect. I don't know what to expect for the next thing. There are always different people. It's interesting. — Agyness Deyn

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. — M.J. Rose

There's nothing routine about 'Boardwalk Empire.' It's like being in some secret society where they call you up and tell you where to go: 'Meet us at the corner of such and so.' — Michael Shannon

Quantum jumping is the process by which a person envisions some desired result or state of being that is different from the existing situation - and by clearly observing that possibility and supplying sufficient energy, makes a leap into that alternate reality. — Cynthia Sue Larson

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign. — Sendhil Mullainathan

I officially designated every US ambassador on earth to be my personal human rights representative, and to have the embassy be a haven for people who suffered from abuse by their own government. — Jimmy Carter

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you. — Arthur Levitt

Corporate greed controls political will. — Aaron B. Powell

Because the bulk of a platform's value is created by its community of users, the platform business must shift its focus from internal activities to external activities. In the process the firm inverts-it turns inside out, with functions from marketing to information technology to operations to strategy all increasingly centering on people, resources, and functions that exist outside the business, complementing or replacing those that exists inside a traditional business. — Geoffrey G. Parker

I am a firm believer that knowledge is power but only if it leads to comprehension. — David Amerland

The 'I' casts off the illusion of the 'I' and yet remains 'I'. Such is the paradox of Self-realization. The Realized do not see any paradox in it. Consider the case of the worshipper. He approaches God and prays to be absorbed in Him. He then surrenders himself in faith and by concentration. And what remains afterwards? In the place of the original 'I', self-surrender leaves a residuum of God in which the 'I' is lost. That is the highest form of devotion or surrender and the peak of detachment. — Ramana Maharshi

Will customers keep supporting the enormous overhead required to sustain ineffectual, unproductive stock picking across an array of thousands of individual funds devoted to every investing 'style' and economic sector or regional subgroup that some marketing idiot can dream up? Not likely. A brutal shakeout is coming and one of its revelations will be that stock picking is a grossly overrated piece of the puzzle, that cost control is what distinguishes a competitive firm from an uncompetitive one. — Holman W. Jenkins Jr.