Quotes & Sayings About Marketing Channels

The key to effective content marketing is to deeply understand and address your target audience's interests and concerns by publishing content in a variety of forms, in the channels where your audience spends time. — Jason Miller

To me genres were always an imaginary things, they're just marketing channels. — Michael Gungor

Supporting customers through multiple channels is no longer an option for financial services organizations; it's a necessity. — Sunny Singh

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

Your marketing must focus on your customer's concerns, problems, anxieties, hopes, frustrations and how your product will bring more/less of each. Identify marketing channels (ways of reaching customers) most likely to convert strangers into customers. — Rob Burns

What this means is that over time, all marketing channels become saturated. — Gabriel Weinberg