Marketing Books Quotes & Sayings

I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books. — Emily Gould

Do something every day to market each of your books for three years. — John Kremer

If a book cover has raised lettering, metallic lettering, or raised metallic lettering, then it is telling the reader: Hello. I am an easy-to-read work on espionage, romance, a celebrity, and/or murder. To readers who do not care for such things, this lettering tells them: Hello. I am crap. — Paul Collins

Marketing starts even before our books are published. — Heather Hart

I am frustrated by celebrities who decide to write children's books because they think it's easy. That drives me crazy. It's frustrating because it's unfair to children. Because they'll get a lot of attention, they'll get a lot of marketing budget and so on just because they're a celebrity - the Madonnas, the Ricky Gervaises, the Russell Brands. — John Boyne

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff. — Emeril Lagasse

People can't read a book if they don't know it exists. All authors need to do marketing, regardless of how they published. — Jo Linsdell

There's no such thing as 'no market'. Some books are just niche orientated that's all. — Jo Linsdell

Back in 1999 and 2000, a few of us ... a very few of us ... Douglas Clegg, Seth Godin and I ... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. — M.J. Rose

One of the best book marketing tips I can give you is simply building relationships - well that and publishing more books. — Heather Hart

So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum. — Karen Russell

If word-of-mouth pundits agree on anything, it's that being interesting is essential if you want people to talk. Most buzz marketing books will tell you that. So will social media gurus. "Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate. Unfortunately, he's wrong. — Jonah Berger

Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep. — Erica Bauermeister

You are your greatest product and behind every book lies an author who wrote it. — Geraldine Solon

The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail. — William Gibson

Kids books Grownup books That's just marketing. Books are books, — Maurice Sendak

Honestly, my sales pitch when I was a kid was, 'You don't want these Girl Scout cookies, do you?' If I had to push my own books, I'd stop writing. I hate the conflation of marketing and writing. — Jincy Willett

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. — M.J. Rose

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal. — M.J. Rose

I used to read music books when I was 13. My mom was working at a library. She's a librarian. I would get my mom to check out any kind of books that had anything to do with the music industry. I read a lot about royalities, publishing, marketing, stuff like that. — Juicy J

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal. — Brian Tracy

Women's fiction is just a marketing category, designed to appeal more to women than to men. But there are stories in that category that any human being would like. — Kristine Grayson

EAN codes ordinarily have the first three digits (the prefix) identifying the country of manufacture, but that doesn't make sense for books. The industry committee's clever solution was to invent two new imaginary countries -- called Bookland 1 and Bookland 2 -- with corresponding prefixes of 978 and 979." (29) — Bruce T. Batchelor

brand books need to include: the brand's essence the creator's message pointing to the origin of the brand the brand's history the brand's values, which need to be visible in all marketing tools the brand's expertise the core target group the graphic charter illustrating the use of the logo and the brand colors product and brand images product combinations merchandising guidelines indicating the way the brand should be displayed in stores. — Michaela Merk

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it. — Drew Houston

Plain and simple, marketing is about nothing more than getting your product or service in front of likely buyers in a positively memorable way. Although there have been thousands of books written about marketing, that really is all that it's about. When starting a business or growing your existing business, you must come to grips with the fact that marketing is SUPER IMPORTANT. In fact without effective marketing and a steady stream of customers, nothing else about your business really matters. The fancy LLC you just setup doesn't matter. The super-detailed "Operating Agreement" doesn't matter. The S-Corp you formed doesn't matter and the new office space you just built out doesn't matter either. Poor marketing makes people poor. Great marketing makes people rich. — Clay Clark

Books are my art. The movie is someone else's art. But it's great marketing for books. — Barry Eisler

Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don't let stress steal your joy. — Sarra Cannon

I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away. — Emma Holly

You Never Have a Second Chance for a First Good Impression — Doris-Maria Heilmann

You turn the book over in your hands, you scan the sentences on the back of the jacket, generic phrases that don't say a great deal. So much the better, there is no message that indiscreetly outshouts the message that the book itself must communicate directly, that you must extract from the book, however much or little it may be. Of course, this circling of the book, too, this reading around it before reading inside it, is a part of the pleasure in a new book, but like all preliminary pleasures, it has its optimal duration if you want it to serve as a thrust toward the more substantial pleasure of the consummation of the act, namely the reading of the book. — Italo Calvino

My books didn't fit a marketing niche. — Chuck Palahniuk

As a kid, I went from reading kids' books to reading science fiction to reading, you know, adult fiction. There was never any gap. YA was a thing when I was a teenager, but it was a library category, not a marketing category, and you never really felt like it was a huge section. — John Allison

I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all. — Karen Joy Fowler

Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it later. — Patricia C. Wrede

My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media. — Jane Green

In the timeless and universal manner of authors conversing in public places, he did not fail to mention its title, Volume III of Principia Mathematica entitled, The System of the World, available shortly, where books are sold. — Neal Stephenson

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them. — Whitley Strieber

Network Marketing allows anyone the opportunity, with little investment, to build their own residual income. — Tim Anderson

People are not interested in your product or your business; they are interested in solving their own problems. — James Dillehay

You can sell a lot more books if you work with other authors than if you try to do everything all by yourself. — John Kremer

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. — M.J. Rose

Joel Tippie, as well as Amy Ryan and Barb Fitzsimmons, for making these books so gorgeous Every. Single. Time. The amazing Brenna Franzitta, Josh Weiss, Mark Rifkin, Valerie Shea, Christine Cox, and Joan Giurdanella, for taking such good care of my words. Lauren Flower, Alison Lisnow, Sandee Roston, Diane Naughton, Colleen O'Connell, Aubry Parks-Fried, Margot Wood, Patty Rosati, Molly Thomas, Megan Sugrue, Onalee Smith, and Brett Rachlin, for all your marketing and publicity efforts, which are far too substantial to name. — Veronica Roth

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations. — Carl William Brown