Marketing Advice Quotes & Sayings

One of the ways to make sure you have a thriving practice is to always market. The best way to do that is to systematize your marketing mix, so it runs on autopilot. — Lisa A. Mininni

...relentlessly pursue your best method of getting customers, and not the stuff you naturally gravitate to. — Dan Norris

Artificial Intelligence is not a Man versus Machine saga; it's in fact, Man with Machine synergy. — Sudipto Ghosh

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.

Marketers and executives are very different from the average consumer, so your instincts may mislead you. — Chad White

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

the prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare — Ernest Agyemang Yeboah

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman

When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success. — Evan Williams

Social Media Strategy isn't rocket science...but it might as well be if you don't know what you're doing. — Sherree Mongrain

Poetry is probably the one field of writing in which it is a mistake to try to psych out editors. In fact, specific marketing advice can sometimes harm the novice poet by enticing him to pursue fashions. The poet's best hope is to sound like nobody else, The finest, most enduring poetry constructs a marketplace of its own. — X.J. Kennedy

Plant today what you want to harvest tomorrow. — Lisa A. Mininni

People can't read a book if they don't know it exists. All authors need to do marketing, regardless of how they published. — Jo Linsdell

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point. — Chad White

Networking is not a part-time or occasional exercise. Everywhere we go, we haven an opportunity to network with others. — Timothy M. Houston

What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. — Lisa A. Mininni

Best practices are particularly valuable to those who are unfamiliar with email's unique, often confusing rules. — Chad White

Great content inspires action. — Dane Brookes

Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians. — Dan Poynter

You may start small but don't stay small — Bernard Kelvin Clive

Poor practices are blunting email marketing's effectiveness and keeping its ROI from being truly awesome. — Chad White

To sell something familiar, make it surprising. To sell something surprising, make it familiar. — Derek Thompson

I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off. — M.J. Rose

Writers need to be open to trying new things. My first bestseller was a cookbook, and from that experience I learned things about marketing a book that benefitted me greatly. — Dan Alatorre

The more you engage and connect, the more engagement and connections you will have. — Loren Weisman

The smart business person sees an opportunity to generate referrals by collaborating with their competitors. — Timothy M. Houston

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click. — Ryan Holiday

You can't rely on others - especially your managers and clients - to engage your strengths. In an ideal world, managers would constantly be thinking about how to best utilize their people - and clients would always unearth your greatest potential. Unfortunately, the reality is that bosses and clients are as worried about their own careers as you are about your own. You must take the task of marketing your strengths into your own hands. — Scott Belsky

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

When you systematize, look beyond the pieces. Determine not only what you will do daily, weekly, monthly and yearly, but also understand how every piece of your marketing mix flows together. When you do, your systems will do the heavy lifting for you; and you will maximize your opportunities attracting many more clients. — Lisa A. Mininni

You need to position yourself to your referral sources and your current clients as providing exceptional value and experiences in everything you do — Timothy M. Houston

Avoid selling to dumb customers, there aren't enough left! — Jasleen Kaur Gumber

If it touches the customer, it's a marketing issue! — Steven Howard

When you are networking you are doing more than just marketing your business; you are marketing yourself. — Timothy M. Houston

The size of your audience is more important than the size of your book — Bernard Kelvin Clive

Best practices are those practices that generally produce the best results or minimize risk. — Chad White

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. — Chad White

To get more clients, measure what you manage. — Lisa A. Mininni

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer — Timothy M. Houston

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."
Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers. — Karen Karbo

DOOR MONEY" To focus on door money means one is paying so much attention to the amount of money they are making at the door they do not consider there is much more profit to be made inside a venue. — Carlos Wallace

Stop selling hard to your pals, most of the time they are just not your audience — Bernard Kelvin Clive

Like Hansel and Gretel whose trail of breadcrumbs got eaten~ your customer may lose their way once they have left your website and they may never come back.
An email marketing list helps you remind your customers of who you and your business are. — Nina Montgomery

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns. — Chad White

When we think a thought enough times it becomes a belief and that belief becomes a pattern which, in turn, becomes how we live our lives. — Sherree Mongrain

An advertising campaign should be timely.

A branding campaign should be timeless. — Steven Howard

Many business people end up being relationship rich, and referral poor. — Timothy M. Houston

Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What's the difference? It is easy - if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money. — F. Marco-Serrano

If your product is shaving cream, you can use the headline, "The five things you'd better know about shaving and how many different ways it affects your body." Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it's time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you're already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth — Chet Holmes

Take what fame or fortune comes your way. My first bestseller was a cookbook, so remember to be open to trying new things. From that experience I learned things about marketing a book that benefitted me greatly and, combined with my sales management experience with Fortune 500 companies, I was able to launch a string of bestsellers. — Dan Alatorre

One problem with the discipline of marketing is that everyone knows enough about it to make suggestions, but most don't know enough to offer good advice. — Eric M. Jackson

Think of every contact a customer has with your brand as the most important encounter of your life. — Dane Brookes

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. — Dane Brookes

Treat your entire audience with the same level of care. — Cendrine Marrouat

A platform is what defines your visibility with your audience. — Geraldine Solon

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

Most inventors and engineers I've met are like me - they're shy and they live in their heads. They're almost like artists. In fact, the very best of them are artists. And artists work best alone where they can control an invention's design without a lot of other people designing it for marketing or some other committee. I don't believe anything really revolutionary has been invented by committee. If you're that rare engineer who's an inventor and also an artist, I'm going to give you some advice that might be hard to take. That advice is: Work alone. You're going to be best able to design revolutionary products and features if you're working on your own. Not on a committee. Not on a team — Susan Cain

Most startups actually start down and only go up if they catch the winds of market demand. — Ryan Lilly

I don't know much about the music business, but for just general advice for someone trying to create things, as simple as this sounds, I think the best thing you can do is constantly try to improve upon your work. Always focus on that first and foremost, and leave everything else (marketing, image) completely secondary. Obviously, easier said than done when you're trying to make a living, but if you can move along those lines and earnestly try to make things that you really enjoy it can only benefit you in the long run. — Joe Rogan