Marketers That Matter Quotes & Sayings

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of "who are we?" is critical. Knowing who we are is the key to elevating our capacities and performance. — Tom Hayes

No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data. — Douglas Rushkoff

After all who doesn't wish to make a spectacle of their loneliness — Nicole Krauss

It's insulting to ask a dramatist what his view of his play is. I have no opinion. — Edward Bond

A salaried job trains us to be "right" all the time and induces an entitlement mentality. This is because we get paid the same amount no matter what work we are producing, and we begin to see this is fair and right, and we begin being trained to think we are right all the time. When we become salespeople and marketers, we have to leave all of that behind. — Eben Pagan

Algorithms don't do a good job of detecting their own flaws. — Clay Shirky

Your not God, Steldor. — Cayla Kluver

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice. — Mark McKinnon

Bantams in Pine-Woods
Chieftain Iffucan of Azcan in caftan
Of tan with henna hackles, halt!
Damned universal cock, as if the sun
Was blackamoor to bear your blazing tail.
Fat! Fat! Fat! Fat! I am the personal.
Your world is you. I am my world.
You ten-foot poet among inchlings. Fat!
Begone! An inchling bristles in these pines,
Bristles, and points their Appalachian tangs,
And fears not portly Azcan nor his hoos. — Wallace Stevens

Good education is not regeneration. Education may chain up men's lusts, but cannot change their hearts. — Thomas Boston

It's almost impossible to be funnier than the people in Washington. — Carol Burnett

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection. — Seth Godin

Only the man who extols the purity of love devoid of desire, is capable of the depravity of a desire devoid of love. — Ayn Rand