Market Targeting Quotes & Sayings

Evangelicalism, as perhaps the strongest Protestant religious movement in the United States, relies heavily on marketing principles for its strength and growth, often intentionally segmenting its market, targeting specific populations, and using homogeneity to its advantage to create religious meaning and belonging and dense ingroup social ties. Although this evangelical vigor can and is used to address racial division in unique ways, the movement also, by its heavy reliance on racially homogenous ingroups and the segmented market, ironically undercuts many of its own best efforts. — Christian Smith

So why aren't more marketing companies targeting our age group? Why are there so many youth-oriented programs and advertisements on television today? Why are we being ignored? Don't companies realize they are missing a huge market?

Now granted, a visit to the local mall will show you there are a lot of teenagers hanging out there these days. But are they shopping? Are they spending money? No. They're "hanging." Contrary to what our skin might be doing, we members of the over-forty crowd don't "hang." We shop, and not just window shop either. We're serious buyers. When we pick up an item and turn it over to see the price, we often carry it right on over to the checkout counter and pay for it. Why? Because we know the energy involved with picking up items. We don't do it unless we're committed. — Martha Bolton

The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are promoting new types of alcoholic beverages as competitors in the huge soft-drink market. Grocery and convenience stores and gas stations stock alcoholic beverages side by side with soda pop. Can Christians who are involved in this commerce be indifferent to the physical and moral effects of the alcohol from which they are making their profits? — Dallin H. Oaks

I kind of like pony tails, beards, maybe a tattoo. My massive obsession - I'm really targeting a niche market here - a hair lip. — Margot Robbie