Mailings Direct Quotes & Sayings

Explaining why you love something is one of the most important jobs on earth. — Caitlin Moran

Somewhere, the zebra is dancing. — Garth Stein

I said, 'I'm going to the United States to study with Stella Adler and do movies because nobody here has done it and my passion is films.' But I came here and I didn't speak English, I didn't have a green card, I didn't know I had to have an agent, I couldn't drive, I was dyslexic. — Salma Hayek

A university is a place where ancient tradition thrives alongside the most revolutionary ideas. Perhaps as no other institution, a university is simultaneously committed to the day before yesterday and the day after tomorrow. — Ronald Reagan

What is law? Is it what is on the books, or what is actually enacted and obeyed in a society? Or is law what must be enacted and obeyed, whether or not it is on the books, if things are to go right? — Bernhard Schlink

If I have the smile of God, all other frowns are inconsequential. — Timothy Keller

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers - those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another. — Jay Conrad Levinson