Long Distance Famous Quotes & Sayings

Excerpted From Chapter 18
The most famous sign in the world was only a few hundred yards above me, and the sight of it stopped me in my tracks. The light bulbs surrounding the letters must have been controlled by a timer of some kind because they were off now. But what shocked me was the scale. I was used to seeing the sign from a distance. From this perspective there was no sense of the word HOLLYWOODLAND. All I saw were gigantic letters looming dimly above me in the moonlight like ancient monoliths erected in tribute to the gods of some long-extinct tribe.
A primal feeling of foreboding prickled the hairs on the back of my neck. I could imagine the traveler of an earlier age coming across Stonehenge in the dark and experiencing a similar sensation. — H.P. Oliver

Paul Revere's ride is perhaps the most famous historical example of a word-of-mouth epidemic. A piece of extraordinary news traveled a long distance in a very short time, mobilizing an entire region to arms. Not all word-of-mouth epidemics are this sensational, of course. But it is safe to say that word of mouth is-even in this age of mass communications and multimillion-dollar advertising campaigns-still the most important form of human communication — Malcolm Gladwell