Kotler Marketing Quotes & Sayings

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler

Open the door and close the heaven, because we stay here on earth.
Jan Jansne — Jan Jansen

Marketing is a race without a finishing line — Philip Kotler

Sometimes, in a crowd, that's when you're the most alone. — Kelly Loy Gilbert

It is quite normal to see good intentions, when not carried out with moderation, urging men to actions which are truly vicious. — Michel De Montaigne

The Soviet experience was much worse than experts in the West had thought. That discovery had a tremendous impact both on the intellectual community and on the public at large. — Milton Friedman

The emperor is in the Church, not about the Church. — Ambrose

In movies and in television the robots are always evil. I guess I am not into the whole brooding cyberpunk dystopia thing. — Daniel H. Wilson

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies. — Philip Kotler

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler

Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler

When old people speak it is not because of the sweetness of words in our mouths; it is because we see something which you do not see. — Chinua Achebe

The moment stretches out to an eternity in her green eyes, and I can picture being together with this girl until the end of time; our hands entwined as we pass across the veil of the universe, forever hurtling into a vast expanse of nothing. — Ken Alexopoulos

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. — Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

wild men in wild places, fighting cold, heat, starvation, thirst, barrenness, facing the elements in all their ferocity, usually retrograded, descended to the savage, lost all heart and soul and became mere brutes. — Zane Grey

Where is personal selling? Isn't the sales force of key importance in business marketing? — Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. — Philip Kotler

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. — Philip Kotler

The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler

I am a lantern, I glow bright
I break for day, and wait for night
Without me you'd be blind
You take me for granted every time
But now you can't see you set a spark
I come alive and rid out the dark
Now you see in the light useless tool
But go where you can't see and you're the fool

poem i wrote — Carlos Gimenez