Kawasaki Z Quotes & Sayings

You need to earn the right to promote. — Guy Kawasaki

You really can't spend money on social media unless you really try. Social media is really more about effort than expense. — Guy Kawasaki

Facebook is for people, Twitter is for perspective, Google+ is for passion, LinkedIn is for pimping — Guy Kawasaki

Writing a book isn't an easy process nor is it always enjoyable, but it is one of life's most satisfying achievements. — Guy Kawasaki

Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. — Guy Kawasaki

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test. — Guy Kawasaki

If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter. — Guy Kawasaki

Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them. — Guy Kawasaki

Just do what's right for the customer, and you'll be okay. — Guy Kawasaki

When you've worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you. — Guy Kawasaki

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too. — Guy Kawasaki

If you just enchanted one person per day, you would make a big dent in the universe. — Guy Kawasaki

The beauty of Goodreads is that you know you're sowing in a field where everyone, by definition and self-selection, loves to read. — Guy Kawasaki

From the outside looking in, trying to decipher Google's search algorithms is like reading tea leaves in a toilet bowl ... as it's flushing. With the lights off. — Guy Kawasaki

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. — Guy Kawasaki

Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. — Guy Kawasaki

Steve Jobs has a saying that A players hire A players; B players hire C
players; and C players hire D players. It doesn't take long to get to Z
players. This trickle-down effect causes bozo explosions in companies. — Guy Kawasaki

I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. — Guy Kawasaki

The man who does not read good books has no advantage over the man who can't read them. MARK TWAIN — Guy Kawasaki

You'll learn that the key to a great book is editing - grinding, buffing, and polishing - not writing. — Guy Kawasaki

Great teams are usually small-under fifty in total head count. (There are few examples of a team made up of hundreds of people who created anything revolutionary.) Big teams aren't conducive to revolutionary products because such products require a high degree of single-mindedness, unity, and unreasonable passion. — Guy Kawasaki

Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP. — Guy Kawasaki

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. — Guy Kawasaki

There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum game: what someone else eats, they cannot eat. Bakers do not believe that the world is a zero-sum game because they can bake more and bigger pies. — Guy Kawasaki

Many years ago Rudyard Kipling gave an address at McGill University in Montreal. He said one striking thing which deserves to be remembered. Warning the students against an over-concern for money, or position, or glory, he said: "Some day you will meet a man who cares for none of these things. Then you will know how poor you are." - Halford E. Luccock — Guy Kawasaki

It's hard to build community around mediocre and mundane writing. — Guy Kawasaki

You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody says. It's like falling in love or starting a company. When you're still wondering if you should get married or you're still wondering whether you should start a company that might be not the right person or the right idea. And writing is the same way. When you've locked on to the topic, you'll just write it. — Guy Kawasaki

Companies in Europe should stop trying to do the U.S. version of a European idea. — Guy Kawasaki

Are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum game: what you eat, someone else cannot eat, so they eat as much as they can. Bakers think that the world is not a zero-sum game - they can just bake more and bigger pies. Everyone can eat more. People trust bakers and not eaters. — Guy Kawasaki

I don't "need" the rush to be happy. I'd be perfectly happy without the attention and action. — Guy Kawasaki

Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules. — Guy Kawasaki

We would be thrilled to have you as a guest on our show, EntrepreneurOnFire, a top ranked Business, averaging over 1 million unique listens each month in over 145 countries. We understand you have a busy schedule, and that's why we've developed an efficient, 30-minute audio interview over Skype. We have an awesome lineup thus far, including Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Guy Kawasaki, Chris Brogan, Eric Ries, and Tim Ferriss... just to name a few. — John Lee Dumas