Jiwa Quotes & Sayings

It's very important to set your place in a concrete environment. I think Chekhov said that the important thing when you have a play or any kind of novel is to set the roots in a concrete place. — Roman Polanski

People don't buy what you do; they buy how it makes them feel. — Bernadette Jiwa

[I]t's seeing the invisible problem, not just the obvious problem, that's important, not just for product design, but for everything we do. You see, there are invisible problems all around us, ones we can solve. But first we need to see them, to feel them. - T — Bernadette Jiwa

The truth is that what really moves us is feelings, not facts. — Bernadette Jiwa

What companies and entrepreneurs sometimes forget is that the purpose of innovation is not simply to make new, improved products and services; it is to make things that are meaningful to the people who use them. — Bernadette Jiwa

The job of every single business on the planet is to do just one thing - to make people happy. When you find ways to do that, you win. — Bernadette Jiwa

Innovation, sales and marketing are less about ideas and persuasion and more about understanding. We forget that. People don't want one more nudge in the direction we have decided they need to go. They need us to build our businesses around what we notice will make their lives better. WHERE — Bernadette Jiwa

Wonder just enough; then go do. — Bernadette Jiwa

We are at our very best when we see the world through the eyes of the person we're trying to matter to. — Bernadette Jiwa

I never thought of myself as a rock singer. I was interested in songs like 'Heart Like a Wheel,' and I liked the others for about 15 minutes. — Linda Ronstadt

QUESTIONS FOR YOU What business are you in? Are you selling coffee or lifestyle? Renting rooms online or giving people the opportunity to connect and experience a city in new ways? Or ... ? What do your customers want from you? Would they like a product or support? Gym membership or improved health and wellness? How do your customers want to feel? Connected, informed, reassured, special, excited, happy, fulfilled, and on and on. Have you asked — Bernadette Jiwa

People are choosing to spend their money with companies that take the time to get to know them and whose actions resonate with their values - companies that thrive by doing the right thing and by making things customers love, instead of by trying to get customers to love their things. Their advantage isn't necessarily being faster or cheaper, bigger or better; it is that they take time to understand their customer before making what she wants. — Bernadette Jiwa

Praise is deeper than the lips — Robert Browning

As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do a work that has meaning. We have evolved to feel this way. Man's first thought was 'I AM'. — Bernadette Jiwa

Go out and find some real people. Listen to their stories. Don't ask for the main point. Let the story run its course. Like flowing water, it will find its own way, at its own pace. And if you've got patience, you'll learn more than you might imagine. - T — Bernadette Jiwa

The secret of disruptive innovations and business models isn't that they disrupt an industry; it's that they disrupt people. — Bernadette Jiwa

machine learning is the general field that studies how complex mechanisms can be created without a designer. — Leslie Valiant

To learn is as beautiful as to live.
Do not be afraid to lose yourself in minds greater than your own. Do not sit brooding anxiously over your own individuality or shut yourself out from influences that draw you powerfully for fear that they may sweep you along and submerge your innermost pet peculiarities in their mighty surge. Never fear. The individuality that can be lost in the sifting and reshaping of a healthy development is only a flaw; it is a branch grown in the dark, which is distinctive only so long as it retains its sickly pallor. And it is by this sound growth in yourself that you must live. Only the sound can grow great. — Jens Peter Jacobsen

Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about were designed to cater to people at the edges of that curve, not to the average Joe in the middle of it. — Bernadette Jiwa

How the now-ubiquitous humble shopping cart was invented and adopted eighty years ago. Sylvan Goldman, a grocery store owner from Oklahoma, noticed that when his customers' baskets became too heavy or too full, people stopped shopping. Clearly their problem was his problem, too. He began to think of ways to improve the experience for his customers. In 1936 he came up with the idea of a basket carrier on wheels. — Bernadette Jiwa

the masses don't want to feel like 'the masses'. — Bernadette Jiwa

In public, I like real conservative clothes, something that's not too flashy. But onstage, I like 'em as flashy as you can get 'em. — Elvis Presley

Giving a damn is seriously underrated and caring is a competitive advantage. — Bernadette Jiwa

God does not treat us as our sins deserve, man treats us as our sins deserve. — Robert Irvine

Old Spice, the seventy-five-year-old brand of men's grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand's manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing "lady-scented body wash." The video campaign called "The Man Your Man Could Smell Like," starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions. — Bernadette Jiwa

Difference thinking' is more than the ability to connect the dots, though. It's about seeing the truth, recognising the opportunity in that truth and then acting on it. You need to learn how to see the dots and understand the significance of connecting them before you can begin. — Bernadette Jiwa

When you go the extra mile, people will know, and that knowing changes everything about how they feel about what you do. — Bernadette Jiwa

Let the dead stay dead. — K.L. Penington

Your leaders and staff are the face of your brand. Often they are the front line of your brand story. Their job is to show the world what your business stands for. Their posture, their attitude, and their influence trickle down through the organization and affect it. A good leader maps out the vision for the business. — Bernadette Jiwa

We really need to care about the people we are designing for, understand what their dreams and desires and priorities are, and then we have to use that understanding as the driving force of the work we put forward, because the second we know what questions ... are important, then all we have to do is answer them. - B — Bernadette Jiwa

Nobody can tell you what to stand for, or how your values, wants and needs should intersect with those of your customers and then manifest as a business, an idea or an experience. Figuring out the destination is hard - but recognising it is more valuable than knowing exactly how you're going to get there. — Bernadette Jiwa

[Y]ou've got to start with the customer experience and work backwards to the technology. — Bernadette Jiwa

Marketing is about becoming part of peoples' stories. — Bernadette Jiwa

Give them a reason to care, a story they can believe in. — Bernadette Jiwa

I think that spirituality is important for all people to develop. I don't mean there necessarily has to be a religious aspect to spirituality. Some people are spiritual in a religious way, other people are spiritual in their work and in their art and in their treatment of other people. — Assata Shakur

Love is when you can completely trust one another, you feel like you can conquer the world together, you know that person will be there for you, and most importantly, you make each other laugh. — Chelsea Krost

I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven. — Aaron Levie

Absolutely, you rise and fall based on your creative team. I have continuity across different films that I've done. I was even fortunate enough to reach back and include people that had worked on Horton with me, as well. — Christopher Meledandri

You know, a lot of those angry sort of Southern man characters that I've been doing are based on different people I might've had as, like, a soccer coach or as a teacher. — Danny McBride

There's something magical about the experience of taking a blank sheet of paper and being able to make it take flight with just a few careful, strategic folds. The art of paper plane making has been used for generations, not just to prototype big ideas and lofty innovations - without the humble paper plane, there might have been no Wright brothers' first flight - but also to teach children about engineering, physics, possibility and small miracles. With one or two simple folds, a child learns that her actions can affect her results and that the way she builds something matters. — Bernadette Jiwa