J Baudrillard Quotes & Sayings

The hyperreal is the abolition of the real not by violent destruction, but by its assumption, elevation to the strength of the model. Anticipation, deterrence, preventive transfiguration, etc.: the model acts as a sphere of absorption of the real. — Jean Baudrillard

If it could, capitalism would make due with white rats. — Jean Baudrillard

Children are simultaneously required to constitute themselves as autonomous subjects, responsible, free and conscious, and to constitute themselves as submissive, inert, obedient, conforming objects. — Jean Baudrillard

We live in a world where there is more and more information, and less and less meaning. — Jean Baudrillard

It is always the same: once you are liberated, you are forced to ask who you are. — Jean Baudrillard

The neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness. — Jean Baudrillard

The day the world ends, no one will be there, just as no one was there when it began. This is a scandal. Such a scandal for the human race that it is indeed capable collectively, out of spite, of hastening the end of the world by all means just so it can enjoy the show. — Jean Baudrillard

Just as the waste of time nourishes the hell of leisure, so technological wastes nourish the hell of war. Wastes which incarnate the secret violence of this society, uncoerced and non-degradable defecation. — Jean Baudrillard

There is no human reason to be here, except for the sheer ecstasy of being crowded together. — Jean Baudrillard

If we consider the superiority of the human species, the size of its brain, its powers of thinking, language and organization, we can say this: were there the slightest possibility that another rival or superior species might appear, on earth or elsewhere, man would use every means at his disposal to destroy it. — Jean Baudrillard

Imagine the amazing good fortune of the generation that gets to see the end of the world. This is as marvelous as being there in the beginning. — Jean Baudrillard

Everything is destined to reappear as simulation. Landscapes as photography, woman as the sexual scenario, thoughts as writing, terrorism as fashion and the media, events as television. Things seem only to exist by virtue of this strange destiny. You wonder whether the world itself isn't just here to serve as advertising copy in some other world.' Jean Baudrillard, — Philip K. Dick

The information superhighways will have the same effect as our present superhighways or motorways. They will cancel out the landscape, lay waste to the territory and abolish real distances. What is merely physical and geographical in the case of our motorways will assume its full dimensions in the electronic field with the abolition of mental distances and the absolute shrinkage of time. All short circuits (and the establishment of this planetary hyper-space is tantamount to one immense short circuit) produce electric shocks. What we see emerging here is no longer merely territorial desert, but social desert, employment desert, the body itself being laid waste by the very concentration of information. A kind of Big Crunch, contemporaneous with the Big Bang of the financial markets and the information networks. We are merely at the dawning of the process, but the waste and the wastelands are already growing much faster than the computerization process itself. — Jean Baudrillard

Forgetting extermination is part of extermination. — Jean Baudrillard

It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes. In order to do this theory must partake of and become the acceleration of this logic. It must tear itself from all referents and take pride only in the future. Theory must operate on time at the cost of a deliberate distortion of present reality. — Jean Baudrillard

In years to come cities will stretch out horizontally and will be non-urban (Los Angeles). After that, they will bury themselves in the ground and will no longer have names. Everything will become infrastructure bathed in artificial light and energy. The brilliant superstructure, the crazy verticality will have disappeared. New York is the final fling of this baroque verticality, this centrifugal excentricity, before the horizontal dismantling arrives, and the subterranean implosion that will follow. — Jean Baudrillard

The image is not a medium for which we have to find the proper use. It is what it is and it is beyond all our moral considerations. It is by its essence immoral, and the world's becoming-image is an immoral process. — Jean Baudrillard

We criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology. — Jean Baudrillard

Are the mass media on the side of the power in the manipulation of the masses, or are they on the side of the masses in the liquidation of meaning, in the violence perpetrated on meaning, and in fascination? Is it the media that induce fascination in the masses, or is it the masses who direct the media into the spectacle? — Jean Baudrillard

The world is not dialectical - it is sworn to extremes, not to equilibrium, sworn to radical antagonism, not to reconciliation or synthesis. This is also the principle of evil. — Jean Baudrillard

The age of simulation thus begins with a liquidation of all referentials - worse: by their artificial resurrection in systems of signs, a more ductile material than meaning ... It is no longer a question of imitation, nor of reduplication, nor even of parody. It is rather a question of substituting signs of the real for the real itself. — Jean Baudrillard

To love someone is to isolate him from the world, wipe out every trace of him, dispossess him of his shadow, drag him into a murderous future. It is to circle around the other like a dead star and absorb him into a black light. — Jean Baudrillard

Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile. — Jean Baudrillard

Virtuality is different from the spectacle, which still left room for a critical consciousness and demystification. The abstraction of the 'spectacle' was never irrevocable, even for the Situationists. Whereas unconditional realization is irrevocable, since we are no longer either alienated or dispossessed: we are in possession of all the information. We are no longer spectators, but actors in the performance, and actors increasingly integrated into the course of that performance. Whereas we could face up to the unreality of the world as spectacle, we are defenceless before the extreme reality of this world, before this virtual perfection. We are, in fact, beyond all disalienation. This is the new form of terror, by comparison with which the horrors of alienation were very small beer. — Jean Baudrillard

We are fascinated by Ramses as Renaissance Christians were by the American Indians, those (human?) beings who had never known the word of Christ. — Jean Baudrillard

The only weapon of power, its only strategy against this defection, is to reinject the real and the referential everywhere, to persuade us of the reality of the social, of the gravity of the economy and the finalities of production. — Jean Baudrillard

The strategy of power has long seemed founded on the apathy of the masses. The more passive they were, the more secure it was. But this logic is only characteristic of the bureaucratic and centralist phase of power. And it is this which today turns against it: the inertia it has fostered becomes the sign of its death. — Jean Baudrillard

Freud thought he was bringing the plague to the U.S.A., but the U.S.A. has victoriously resisted the psychoanalytical frost by real deep freezing, by mental and sexual refrigeration. They have countered the black magic of the Unconscious with the white magic of "doing your own thing," air conditioning, sterilization, mental frigidity and the cold media of information. — Jean Baudrillard

Silence is banished from our screens; it has no place in communication. Media images (and media texts resemble media images in every way) never fall silent: images and messages must follow one upon the other without interruption. But silence is exactly that - a blip in the circuitry, that minor catastrophe, that slip which, on television for instance, becomes
highly meaningful - a break laden now with anxiety, now with jubilation, which confirms the fact that all this communication is basically nothing but a rigid script, an uninterrupted fiction designed to free us not only from the void of the television screen but equally from the void of our own mental screen, whose images we wait on with the same fascination. — Jean Baudrillard

Politicians - power itself - are abject because they merely embody the profound contempt people have for their own lives. One should be grateful to the politicians for accepting the abstractness of power, and ridding others of its burden. This inevitably kills them but they get their revenge by passing onto others the corpse of power. — Jean Baudrillard