Quotes & Sayings About Integrated Marketing

Lauren "Lo" Howard, proud graduate of Howard University where she majored in integrated marketing and minored in business administration. What was she now? Almost a convicted felon. Lo — Nako

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs. — Theodore Levitt