Informed Consumer Quotes & Sayings

Indeed, consumer choice informed by conscience is an unstoppable force for good. — Wayne Pacelle

If you've ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don't have to tell you, that's not what's done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.

That's not what an ad for a car is - an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you've ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices - that's what advertising is. — Noam Chomsky

Scared for health, afraid of death, bored, dissatisfied, vengeful, greedy, ignorant, and gullible - these are the qualities of the ideal consumer. Can we imagine a way of education that would turn passive consumers into active and informed critics, capable of using their own minds in their own defense? — Wendell Berry

The average man is both better informed and less corruptible in the decisions he makes as a consumer than as a voter at political elections. — Ludwig Von Mises

We have been seduced by sound bites. It is difficult to imagine how we are going to have an intelligent conversation around complex theopolitical issues as long as the average news consumer in America is willing to be sound-bite driven. We face a sorry state of affairs in our culture when few people seem willing to take the time for nuanced discussion on the complicated challenges we face. Politicians of all parties have been willing to foster this sound-bite mentality because it has worked for them. Most Americans work hard and are faced with too little time and too many distractions to study the issues well enough to make an informed judgment on them. As long as news consumers are willing to be manipulated by sound bites and are unwilling to commit the time to understand the complexities, we will continue to see artificial and simplistic distinctions drive too much of our conversation, resulting in divisions and disagreements that rarely get at the substantive issues. — Charles E. Gutenson

What we get to think and know about the world is in the hands of a very few ... A truly informed public is antithetical to the interests of modern consumer capital. — Philip Jones Griffiths