Ideo U Quotes & Sayings

IDEO's Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we often can't predict a product's success, companies can't always divine what feature or use will catch the public's imagination. For that reason, companies need to be in touch with what "quirky" uses consumers have thought up for their products, and be ready to restructure their marketing accordingly. — Heather Lefevre

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive - and autonomy can be the antidote. TOM KELLEY General Manager, IDEO — Daniel H. Pink

For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong. — Scott Berkun

New opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience. TOM KELLEY, IDEO Why — Marc Goodman

Stand-up is my baby. — Kevin Hart

I went with my very being toward language. — Paul Celan

18Because the LORD was very angry with Israel, he swept them away from his presence. — Anonymous

At IDEO we have dedicated rooms for our brainstorming sessions, and the rules are literally written on the walls: Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is "Build on the ideas of others. — Tim Brown

America loves to pray, God knows. America prays and prays and prays, it is the land of unchained prayer, and all this ceremonial praying is hard on Billy. — Ben Fountain

We are all mental cases at some time or another. You are, I am, everybody. It's usually a matter of frequency, severity, and timing. — William J. Coughlin

But what little I'd heard had left me amazed by how clever people were at finding ways to make each other crazy and miserable. — Neal Stephenson

Live by publicity, you'll probably die by publicity. — Russell Baker

I know it is possible to feel this way about other people," I began, pointing to my heart, "I know that there are a lot of ways to love and that each person I date will bring out a different part of me and I will love them all differently. But I always like how I liked you the best. — Elna Baker

It is difficult to understand these people who democratically take part in elections and a referendum, but are then incapable of democratically accepting the will of the people. — Jose Saramago

Caroline Trent hadn't meant to shoot Percival Prewitt, but she had, and now he was dead.
Or at least she thought he was dead. — Julia Quinn

Fail faster. Succeed sooner." - David Kelley, founder IDEO — Tom Peters

One of IDEO's designers even sketched out a "project mood chart" that predicts how people will feel at different phases of a project. It's a U-shaped curve with a peak of positive emotion, labeled "hope," at the beginning, and a second peak of positive emotion, labeled "confidence," at the end. In between the two peaks is a negative emotional valley labeled "insight. — Chip Heath