Ideo Quotes & Sayings

The purpose of religion is to keep the poor from killing the rich. — Napoleon Bonaparte

There's no way around grief. You have to go through it. You have to cry it out of your body, then wade through your own tears to the other side. Where there is cake. Moist cake. Have a piece. It will make you feel better. Have a second piece. Lick your fingers. You will feel better. I promise. — Nia Vardalos

IDEO's Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we often can't predict a product's success, companies can't always divine what feature or use will catch the public's imagination. For that reason, companies need to be in touch with what "quirky" uses consumers have thought up for their products, and be ready to restructure their marketing accordingly. — Heather Lefevre

I love writing songs. One of the toughest things is structure; it just works when you use verse, chorus, verse, chorus, bridge. And as soon as you become aware of that formula, you start to have a bad conscience when you write with that particular structure. — Rivers Cuomo

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive - and autonomy can be the antidote. TOM KELLEY General Manager, IDEO — Daniel H. Pink

For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong. — Scott Berkun

The CIO is a serious partner in the inner circle to creating value-added strategies and enabling deeper insights into the opportunities IT can do. — Pearl Zhu

New opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience. TOM KELLEY, IDEO Why — Marc Goodman

God created the institution of marriage for mutual happiness and pleasure. — Sunday Adelaja

At IDEO we have dedicated rooms for our brainstorming sessions, and the rules are literally written on the walls: Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is "Build on the ideas of others. — Tim Brown

I know," Aren says. "But I wanted to apologize. I don't want Taltrayn to convince you I'm the bad guy."
At that, I give a short laugh. "You are the bad guy, Aren."
He frowns, and I realize he's taking my words the wrong way.
"What I mean is you're the . . . well, the rebel. Kyol's the good guy. He's made mistakes, yes, but he loves me."
He cocks his head to the side. His gaze makes my skin tingle. The step he takes toward me is hesitant, careful, and when his silver eyes peer down at me, I stop breathing. His lips are so close. I remember the way they felt pressed against mine. I remember his taste, the heat of his edarratae.
The smallest distance separates us when he whispers, "You don't think I'm in love with you?"
"I . . . — Sandy Williams

The world was full of cravens who pretended to be heroes; it took a queer sort of courage to admit to cowardice ... — George R R Martin

Democracy means that when there's a knock in the door at 3 am, it's probably the milkman. — Winston Churchill

There is no force so powerful as an idea whose time has come. — Everett Dirksen

The new Squarepusher album as well, although it is proper headf*** industrial. Not one for a pool party in Ibiza! — Ralph Lawson

We need to push ourselves to make as many reductions as possible in our own energy use first.. and that takes time. But we must do this quickly.. the climate will not wait for us. — Rupert Murdoch

Home is ultimately not about a place to live but about the people with whom you are most fully alive. Home is about love, relationship, community, and belonging, and we are all searching for home. — Erwin Raphael McManus

I still thought that to get something you had to go straight for your goal whereas it is only distractions, uncertainty, distance that bring us closer to our targets, and then it is the targets which strike us. — Fleur Jaeggy

As more women lean in to their careers, more men need to lean in to their families. We need to encourage men to be more ambitious in their homes. — Sheryl Sandberg

Subjectivity is my middle name, a trick memory is my pack mule, and self-contradiction is my trusty old jackknife. — Luc Sante

Fail faster. Succeed sooner." - David Kelley, founder IDEO — Tom Peters

One of IDEO's designers even sketched out a "project mood chart" that predicts how people will feel at different phases of a project. It's a U-shaped curve with a peak of positive emotion, labeled "hope," at the beginning, and a second peak of positive emotion, labeled "confidence," at the end. In between the two peaks is a negative emotional valley labeled "insight. — Chip Heath