Quotes & Sayings About Helvetica Typeface

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark. — Massimo Vignelli

Helvetica was a real step from the 19th century typeface ... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface. — Wim Crouwel

What makes Helvetica more beautiful is the word "Helvetica" as a logotype in its typeface. It just makes the rest of the alphabets effective. — Shawn Lukas

It's not a remarkable note except for one thing. The typeface Tony used to print it is the exact typeface Kubrick used for the posters and title sequences of 'Eyes Wide Shut' and '2001'.
'It's Futura Extra Bold,' explains Tony. 'It was Stanley's favorite typeface. It's sans serif. He liked Helvetica and Univers too. Clean and elegant.'
'Is this the kind of thing you and Kubrick used to talk about?' I asked.
'God, yes,' says Tony. 'Sometimes late into the night. I was always trying to persuade him to turn away from them. But he was wedded to his sans serifs. — Jon Ronson

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. — Wim Crouwel