Guy Kawasaki Enchantment Quotes & Sayings

The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and "politics." If a change is a big deal, then it's a big deal to make it happen. — Guy Kawasaki

Inertia. Guy's law of enchantment: People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them. — Guy Kawasaki

Defy the crowd. The crowd isn't always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one. — Guy Kawasaki

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too. — Guy Kawasaki

A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You'll know that you're likeable when you can communicate freely, casually, and comfortably with people. — Guy Kawasaki

Writing is one way to achieve enchantment. — Guy Kawasaki

Entitlement is the opposite of enchantment. — Guy Kawasaki

If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people. — Guy Kawasaki

Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress. — Guy Kawasaki

Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air. — Guy Kawasaki