Great Marketing Quotes & Sayings

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged." — Tom Peters

Apple has great marketing, among the best PR and marketing in the world. — Ron Johnson

Great marketing cannot sell a pedestrian product very well. — John Sculley

The mindset, vision, competency, capability, culture and marketing opportunity are all great starting point for business model innovation. — Pearl Zhu

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

" I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'" — Paul Newman

Spend at least 20-30% of your time marketing. You have to pay for this either way. Either you pay a gallery to do this for you , or you put your time and effort into it. Unless people see the great art you're making, they'll never buy it. — Cory Trepanier

If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding. — Mark Schaefer

The great myth is the manager as orchestra conductor. It's this idea of standing on a pedestal and you wave your baton and accounting comes in, and you wave it somewhere else and marketing chimes in with accounting, and they all sound very glorious. But management is more like orchestra conducting during rehearsals, when everything is going wrong. — Henry Mintzberg

I'm really going to miss all the people in the front office, media relations, marketing, all the great people at the ball park. They were my family for a while, and that part really stings. But life does go on. — Mike Quade

At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business. — Richie Norton

It's called relationship building, and it's the foundation of great network marketing businesses. — Alex Theis

a great publicity is a high way to remote customers and a universal key to the gate of ignorance — Ernest Agyemang Yeboah

Service Marketing delivers when great communication meets great service design. — Peter Bowman

However, because of the great marketing hype surrounding the SSRIs, one of them, Prozac, now has the distinguished honor of having more adverse effects submitted to the FDA than any other drug in history. More than 40,000 adverse reactions were reported in its first ten years on the market. No other drug even comes close (Breggin and Cohen 67). — Gwen Olsen

I think the internet is a great marketing tool
but marketing is not my job. I'm a writer. My job is to write novels. — Bentley Little

I love all of these new products that are coming out, things like headphones with cute, catchy names. There is also so much going on with the marketing of fashion. And then, I still love the classic stuff, like great dresses and wonderful photography. — Stephanie Seymour

Marketing is bad manners - and I rely on my naturalistic and ecological instincts. Say you run into a person during a boat cruise. What would you do if he started boasting of his accomplishments, telling you how great, rich, tall, impressive, skilled, famous, muscular, well educated, efficient, and good in bed he is, plus other attributes? You would certainly run away (or put him in contact with another talkative bore to get rid of both of them). It is clearly much better if others (preferably someone other than his mother) are the ones saying good things about him, and it would be nice if he acted with some personal humility. — Nassim Nicholas Taleb

To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience. — Jay Samit

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency. — Seth Godin

Great content inspires action. — Dane Brookes

The desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal. — Gad Saad

Most of my career is spent in a meeting ... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy. — Tyra Banks

Great marketing only makes a bad product fail faster. — David Ogilvy

Well, that's the great thing about indie film, in general. If it's not subject to the constraints of too much pressure from the studio or marketing, and all of that, you get to actually present fuller characters and you get to have the dark side of the characters. That's usually what gets cut out. — Ty Burrell

The company's most effective marketing tactic (besides making a great product) would never have been conceived or attempted by a pure marketing team. Instead, the engineers coded a set of tools that made it possible for every member to seamlessly cross-post his or her Airbnb listing on craigslist (because craigslist does not technically "allow" this, it was a fairly ingenious work-around). As a result, Airbnb - a tiny site - suddenly had free distribution on one of the most popular websites in the world. — Ryan Holiday

Books are my art. The movie is someone else's art. But it's great marketing for books. — Barry Eisler

My parents did a great job of creating a home we wanted to return to...and all of our friends wanted to be there too. — Richie Norton

More great Americans were failures than they were successes. They mostly spent their lives in not having a buyer for what they had for sale. — Gertrude Stein

Suppose a top politician, entertainment figure, or sports star said it didn't really matter who shot Lincoln or why, who attacked Pearl Harbor, the Alamo or the USS Liberty. Imagine the derision. Imagine the ridicule. Imagine the loss in credibility and marketing revenue. Now imagine if a well-respected academic 'who should know better' said exactly the same thing. It doesn't really matter who committed a great crime; history had nothing to teach us; we should never waste precious time trying to apprehend the perpetrators, nor understand their motives but focus only on the outcome of their foul deeds.

Well, that is exactly what Noam Chomsky appears to believe. Do not focus on the plot or the plotters or the clever planning of any crime but only the aftermath. Strangely, I had always thought linguistics was the scientific study of language rather than a lame attempt at disinformation. — Douglas Herman

Aleister Crowley told a friend he could make any random fall over without touching them. To illustrate, he walked behind a stranger for a block or so, matching his footsteps precisely to the stranger's. He then scuffed his heels, as if stumbling and falling. And the stranger fell over. The stranger had heard himself fall, and so he fell. If Facebook tells you that everything around you is sad and depressing often enough, you get sad and depressed. All hail the Great Beast 666 of black marketing. — Warren Ellis

Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas. — John Robinson

Great customer service is not just one part of your business, it should be in every part of your business! — Tom Kenemore

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. — Ava DuVernay

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out. — Steve Jobs

If I lost everything and had to start again, I would find myself a great network marketing company and get to work! — Donald Trump

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal. — M.J. Rose

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it. — Gary Vaynerchuk

Creating great content that educates and informs is always the best marketing strategy. — David Meerman Scott

Plain and simple, marketing is about nothing more than getting your product or service in front of likely buyers in a positively memorable way. Although there have been thousands of books written about marketing, that really is all that it's about. When starting a business or growing your existing business, you must come to grips with the fact that marketing is SUPER IMPORTANT. In fact without effective marketing and a steady stream of customers, nothing else about your business really matters. The fancy LLC you just setup doesn't matter. The super-detailed "Operating Agreement" doesn't matter. The S-Corp you formed doesn't matter and the new office space you just built out doesn't matter either. Poor marketing makes people poor. Great marketing makes people rich. — Clay Clark

The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it. — Irving Azoff

I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days. — Tom Six

Great wisdom not applied to action and behavior is meaningless data. — Peter Drucker

Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep. — Erica Bauermeister

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea! — George Lois

Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great. — James C. Collins

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product. — John Gruber

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts. — Jeff Bezos

The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail. — William Gibson

Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best of the best, not the best of a bad situation. — Zack W. Van

Customer service is the new marketing. — Derek Sivers

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You'll get great ideas to use in your marketing. — Ted Nicholas

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world. — Jay Conrad Levinson

If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart, and successful he is, that's advertising. If someone else tells the young woman how handsome, smart, and successful her date is, that's public relations — Anonymous

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt

I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. — Guy Kawasaki

There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there. — Rosanna Arquette

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. — Howard Schultz

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."
Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers. — Karen Karbo

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!' — Paul Feig

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

I think the thing about what I want to achieve for the label is it to really be a home for artists who are already developed, who already have a great sense of their artistry or their imaging, who don't really feel or want that marketing push. — Solange Knowles

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense. — Barbara Corcoran

Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth. — Robert Kiyosaki

Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7. — Steve Ballmer

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling. — Gary Vaynerchuk

Original Sin has great marketing potential. — Gene Edward Veith Jr.

If you're subjected to enough great salesmen and salespitches and marketing concepts for long enough - like from your earliest Saturday-morning cartoons, let's say - it is only a matter of time before you start believing deep down that everything is sales and marketing, and that whenever somebody seems like they care about you or about some noble idea or cause, that person is really a salesman and really ultimately doesn't give a shit about you or some cause but really just wants something for himself. — David Foster Wallace

No great marketing decisions have ever been made on qualitative data — John Sculley

When you are a great scholar of stupidity, logics and marketing, you can do practically everthing, from business to trading, from spiritual research to artistic criticism. — William C. Brown

Business is war and your past clients and customer's great online reviews are your elite soldiers in battle. — Tom Kenemore

If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement! — Tom Kenemore

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability. — A. N. Wilson

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. — Jeff Bezos

FIND YOUR WEIRD

Finding your weird is a lot like finding your voice. Although, your voice is more about your passion, your story, your way of communicating with the world.

Your weird is that thing you do that people would miss if you were gone.

Your weird is the thing that keeps your followers following you.

Your weird puts a smile on a face or an idea in a mind or money in your pocket.

Your weird is how we remember you.

What's your weird?

If you don't know, ask someone. Ask lots of people!

When you embrace your weird, you
love your life, share your story, meet new people, experience great things, freak yourself out, live on purpose, "save the whales," enjoy the moment.

Find your weird.

But first, breathe. — Richie Norton

The Great Wall of Facebook:

Having just visited the Great Wall of China, I'm thinking about the walls we build on FB. They are real. They keep people in and others out.

Build your wall carefully by answering this question:

What are you building your wall around? — Richie Norton

Coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder ... — Ryan Holiday

After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity. — Stephen Fry

You turn the book over in your hands, you scan the sentences on the back of the jacket, generic phrases that don't say a great deal. So much the better, there is no message that indiscreetly outshouts the message that the book itself must communicate directly, that you must extract from the book, however much or little it may be. Of course, this circling of the book, too, this reading around it before reading inside it, is a part of the pleasure in a new book, but like all preliminary pleasures, it has its optimal duration if you want it to serve as a thrust toward the more substantial pleasure of the consummation of the act, namely the reading of the book. — Italo Calvino

There, in the unconscious, we sleep upon the psyche's oceanic floor, together like some vast bed of kelp, each wavering strand an individual American, swaying in the currents of national suggestion. In the form of a giant Portuguese man-of-war, our government hovers, rippling above us, showering freshly produced national memory spores on the fertile bed of our forgetfulness. Schools of undulating corporate jellyfish pass over, sowing the brands of products and services ... followed by the octopi called media and marketing, issuing milky clouds of sperm to fertilise the seeds with the animating plasma of The Great Dream. — Joe Bageant

Making promises and keeping them is a great way to build a brand. — Seth Godin

Great web design without functionality is like a sports car with no engine. — Paul Cookson

There are so many great reasons to devote all of your time and effort to taking and marketing listings. The Millionaire Real Estate Agent grasps the incredible advantages of making, obtaining, and marketing seller listings their primary lead-generation focus, and they do so almost exclusively. Over time, they will hire one or more buyer specialists to work the buyer side of the business and concentrate their energy on the high-return, high-leverage business of listings. — Gary Keller

We at Google have made tremendous advances in understanding language. Our knowledge graph has been fundamental to that. The new algorithm that we launched today called Hummingbird has been a great leap forward. — Amit Singhal

It's always the same war. Only the names of the dead change. It's always about one thing: which group of rich men get to divvy up the spoils. They call it 'The Great War' - clever marketing. — A.G. Riddle

It's not about finding great people, it's about becoming a great person — Mark Yarnell

Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it.
"It really came down to this," McCaffrey later said. "We have a limited budget. Do we want to put that money into the technology, into the infrastructure, into hiring really great people? Or do we want to blow it on a marketing campaign that we can't measure?" Larry and Sergey told Epstein that his interim stint was over — Steven Levy