Quotes & Sayings About Good Typography

You can do a good ad without good typography, but you can't do a great ad without good typography. — Herb Lubalin

You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things. — Stefan Sagmeister

Aesthetic enthusiasm. Perception of beauty in the external world, or, on the other hand, in words and their right arrangement. Pleasure in the impact of one sound on another, in the firmness of good prose or the rhythm of a good story. Desire to share an experience which one feels is valuable and ought not to be missed. The aesthetic motive is very feeble in a lot of writers, but even a pamphleteer or writer of textbooks will have pet words and phrases which appeal to him for non-utilitarian reasons; or he may feel strongly about typography, width of margins, etc. Above the level of a railway guide, no book is quite free from aesthetic considerations. — George Orwell

I found a great many pieces of punctuation and typography lying around dormant when I came along - and I must say I had a good time using them. — Tom Wolfe

Simplicity, wit, and good typography. — Michael Bierut

There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside. — Beatrice Warde

I don't think that success is the premise to what is good or bad. — Ed Benguiat