Good Marketing Quotes & Sayings

It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening. — David Zucker

Some salesmen think that selling is like eating - to satisfy an existing appetite; but a good salesman is like a good cook - he can create an appetite when the buyer isn't hungry. — George Horace Lorimer

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged." — Tom Peters

I started modeling because I thought it would be a good stepping stone for what I was studying (marketing), but since I started it I never had any intention to fail. — Kylie Bax

Good marketers tell a story. — Seth Godin

Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change. — Jill Whalen

If you are handed something, it's a blessing and a curse. Look at hip hop artists, they produced everything themselves. Even people like Robert De Niro are getting into production. Again, it's art vs. marketing. Not everyone can take the risk. You have to break a few eggs to make a good omelet. — Michael Winslow

By now, cooking has become so thickly crusted with pretension and gadgetry and marketing hype that the effort to reduce it to its most basic elements, to drive it into a corner and see it plainly, seemed like a good way to take hold of it again. — Michael Pollan

product excellence is now paramount to business success - not control of information, not a stranglehold on distribution, not overwhelming marketing power (although these are still important). There are a couple of reasons for this. First, consumers have never been better informed or had more choice.13 It used to be that companies could turn poor products into winners by dint of overwhelming marketing or distribution strength. Create an adequate product, control the conversation with a big marketing budget, limit customer choice, and you could guarantee yourself a good return. — Eric Schmidt

Can these foods [low-fat, vitamin-enriched, etc] even be called "healthy"? Perhaps we should think about it this way: If you cut a batch of pharmaceutical-grade cocaine with chai, you could say with some degree of honesty that it is "healthier," "less addictive," and "now with chai!" But would you say it's "good for you"? — Mark Schatzker

I'm not sure I was a typical head of a company. Most people that run big companies come out of sales and they come out of marketing and they're quite serious and they have MBA's from very good schools and things like that. I'm an accidental CEO, thank the Disney Company. — Michael Eisner

Marketing is what you do when your product is no good. — Edwin H. Land

Aesthetic isn't simply about good design for good design's sake. — Noah Kerner

Even if the initial home-base advantage is hard to sustain, a global strategy can contribute to supplementing and upgrading it. A good example is in consumer electronics, where Matsushita, Sanyo, Sharp, and other Japanese firms initially competed on cost in selling simply designed, portable televisions. As they began penetrating foreign markets, they gained economies of scale and further reduced cost by moving down the learning curve. Worldwide volume then helped to support aggressive investments in marketing, new production equipment, and R&D and to achieve proprietary technology. — Anonymous

Even if they all have the same desire to succeed, create beautiful marketing materials and do similar things, it's the ones with the proper mindsets who will succeed. The ones who kick ass are the ones who can see themselves kicking ass, who truly believe in themselves and what they're selling, who remind themselves how much they want to better people's lives with their coaching, who are excited to get compensated for selling it and have no limiting, subconscious beliefs holding them back. The ones who feel weird or who worry that they're being pushy and annoying or who subconsciously believe that they don't deserve to or can't succeed - they're not gonna do so good. — Jen Sincero

Happiness being surrounded by good friends and family at a BBQ. — Richie Norton

I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they work and why they're funny - which is one of the reasons I, like many people, like watching the Super Bowl, besides the game. — Kevin Nealon

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I'm the kid who couldn't play competitive games. I'd much rather design and sell products so good and unique that they have no competition. — Yvon Chouinard

The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million. — Rob Reiner

Marketing is bad manners - and I rely on my naturalistic and ecological instincts. Say you run into a person during a boat cruise. What would you do if he started boasting of his accomplishments, telling you how great, rich, tall, impressive, skilled, famous, muscular, well educated, efficient, and good in bed he is, plus other attributes? You would certainly run away (or put him in contact with another talkative bore to get rid of both of them). It is clearly much better if others (preferably someone other than his mother) are the ones saying good things about him, and it would be nice if he acted with some personal humility. — Nassim Nicholas Taleb

Don't tell me how good you make it; tell me how good it makes me when I use it. — Leo Burnett

Making movies has not only been an incredibly collaborative process but there's three big parts: pre-production, shooting itself and then post-production, which leads into marketing. And if you're passionate about the movie and you believe in it, and it would make sense that you are having done it, then you want to get out and promote it. It makes it a lot easier when the film is good and people are enjoying it. — Dwayne Johnson

The blog post I point people to the most is called 'First, Ten,' and it is a simple theory of marketing that says: tell ten people, show ten people, share it with ten people; ten people who already trust you and already like you. If they don't tell anybody else, it's not that good and you should start over. If they do tell other people, you're on your way." TO — Timothy Ferriss

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design. — Steve Jobs

i get why manufacturers play to pink- it makes good business sense. A marketing executive i spoke with at LeapFrog which is based in Emeryville, California, told me that her company even had a name for it the pink factor.
If you make a pink baseball bat, parents will buy one for their daughter, she explained. then if they subsequently have a son, they'll have to buy a second bat in a different color. Or, if they have a boy first and then a daughter, they'll want to buy a pink one for their precious little girl. Either way, you double the sales. — Peggy Orenstein

No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product. — Sam Altman

Good marketers see consumers as complete human beings with all the dimensions real people have. — Jonah Sachs

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin

Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver. — Charlie Kimball

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers. — Trip Hawkins

Outsourcing isn't the answer to everything. Lots of internet marketing pundits will tell you to outsource, outsource, outsource. Having a trusted team that knows each other and enjoys working together is good, too. — Ian Lurie

One good product is better than many fake goods. — Lailah Gifty Akita

Websites should look good from the inside and out — Paul Cookson

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. — Beth Comstock

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. — Simon Mainwaring

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace. — Bernard Kelvin Clive

What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that hed been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood. — Neal Stephenson

What is good customer service about then?

One word: caring.

Bad customer service happens when the employee doesn't care.

You could chalk it up to low wages or getting paid regardless of results. But that's not it either.

Hiring managers need to do two things and two things only:

1. Hire employees that ALREADY care and are ALREADY motivated.

2. Repeat step 1.

When this is done, everything changes.

People are happy on both sides of the table.

Costs for management and training plummet — Richie Norton

Good marketing offers us a view of the world. Bad marketing offers us a product to buy. — Simon Sinek

Genre boundaries are good for marketing but they all but disappear when you're a player. — Esperanza Spalding

If you're a good marketing person, you have to be a little crazy. — Jim Metcalf

In this age of consumer activism, pinpoint marketing, and unlimited and immediate information, we want the impossible: products and producers that will assure us that we are fashionable, and that don't pollute, harm animals, or contain weird chemicals, that run on alternative energy, pay their workers good salaries, recycle their scraps, use natural ingredients, buy from local suppliers, donate generously to charity, donate in particular to their neighborhoods, and don't throw their weight around by lobbying. (Or maybe they should lobby for the right causes?) — Fran Hawthorne

use this tool, you will have to know what you are doing. Some other tools include websites that offer Mass Ping, like Mass Pinger and Ping Bomb (this website helps you build free back links). Also, on BlackHat World you can find bots for everything you need, and all kinds of tools to help you with whatever online marketing task you offer. A good resource that I use is AddMeFast. This is a social exchange, — Ian Georgeson

I want my online content to be so good that Google's web crawler stops and says "Dayyyum son! — Ryan Lilly

There is not necessarily a good reason why a regulator should have to be involved in product design and marketing for rich and sophisticated investors. We recommend that such investors should be able to sign a piece of paper, which allows them to go ahead and buy unregulated products at their own risk. — John Redwood

People shouldn't look at me and think life is one big piece of glamour. That's the marketing, the spin. Life is challenging. But I have courage, strength, and enough good health to see the positive. — Carmen Dell'Orefice

You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you. — Princess Diana

AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that "experts know what is best and will tell people how to behave for their own good" in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it. — Nancy R. Lee

It's probably a pretty safe bet to stay away from anyone who brags about their skills in bed. They are typically only well versed in their own pleasure and who wants a dude like that anyway? No mystery, no class, and almost always: all talk. The Talker is a Regular Guy with a marketing plan. — Roberto Hogue

We are all photographers, that's how we remember things; with pictures in our minds. Some of us have good taste and passion to make it an art form and just a few warriors who know the technicalities and marketing make a living out of it. — Ben Tolosa

There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's ... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me. — Hugh Jackman

Share your success stories with others. Don't brag, but don't hide your light. People want (and need) to be inspired and instructed. I know I want to follow and learn from successful people. Isn't that the basis for every business and self-help book? People will also give you good ideas to build on your own wins when you share openly. And when you write out your wins to an audience, your own ideas start to grow within you. Will you try? What's a win you've had lately? Don't be shy about it. — Richie Norton

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing? — Blake Judd

The marketing of players has created untold wealth for many sports stars. You can't blame them or the company that covets the relationship with them, but that doesn't mean the player is good. — Jerry West

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates. — Nicolas Roeg

Similarly, though the United States is one of the world's richest economies by per capita income, it ranks only around seventeenth in reported life satisfaction. It is superseded not only by the likely candidates of Finland, Norway, and Sweden, which all rank above the United States but also by less likely candidates such as Costa Rica and the Dominican Republic. Indeed, one might surmise that it is health and longevity rather than income that give the biggest boost to reported life satisfaction. Since good health and longevity can be achieved at per capita income levels well below those of the United States, so too can life satisfaction. One marketing expert put it this way, with only slight exaggeration: Basic Survival goods are cheap, whereas narcissistic self-stimulation and social-display products are expensive. Living doesn't cost much, but showing off does. — Jeffrey D. Sachs

If I was good at marketing, I'd spin you an empty story that sounds profound. But the truth is that we're all just stumbling around in the dark. Sometimes we hit something terrible. — Susan Ee

If [the loss of fertility of the soil and the loss of soil as a renewable resource] does happen, we are familiar enough with the nature of American salesmanship to know that it will be done in the name of the starving millions, in the name of liberty, justice, democracy, and brotherhood, and to free the world from communism. We must, I think, be prepared to see, and to stand by, the truth: that the land should not be destroyed for any reason, not even for any apparently good reason. We must be prepared to say that enough food, year after year, is possible only for a limited number of peaople, and that this possibility can be preserved only by the steadfast, knowledgeable care of those people. — Wendell Berry

You Never Have a Second Chance for a First Good Impression — Doris-Maria Heilmann

Good marketing speaks to human beings - the way human beings understand and take in information. — Simon Sinek

father figure to Jobs. REGIS MCKENNA. Publicity whiz who guided Jobs early on and remained a trusted advisor. MIKE MURRAY. Early Macintosh marketing director. PAUL OTELLINI. CEO of Intel who helped switch the Macintosh to Intel chips but did not get the iPhone business. LAURENE POWELL. Savvy and good-humored Penn graduate, went to Goldman Sachs and then Stanford — Walter Isaacson

Because nothing sells in the modern Christian marketplace like the notion that Christians are beset on all sides by powerful forces desperately in need of a good disemboweling, it was inevitable that religious marketing would flow into the country's politics. And religion has been sold there solely as a product. — Charles P. Pierce

So why was Kim Kardashian famous? Because she was very good at marketing herself, that was all - and today, that was enough. Corporations are now people and people are now products, known as "brands". At a time when the 1 percent was getting richer, the 99 percent was suddenly trying to Keep up with the Kardashians. — Nancy Jo Sales

Joel Tippie, as well as Amy Ryan and Barb Fitzsimmons, for making these books so gorgeous Every. Single. Time. The amazing Brenna Franzitta, Josh Weiss, Mark Rifkin, Valerie Shea, Christine Cox, and Joan Giurdanella, for taking such good care of my words. Lauren Flower, Alison Lisnow, Sandee Roston, Diane Naughton, Colleen O'Connell, Aubry Parks-Fried, Margot Wood, Patty Rosati, Molly Thomas, Megan Sugrue, Onalee Smith, and Brett Rachlin, for all your marketing and publicity efforts, which are far too substantial to name. — Veronica Roth

In the long run, the map was a triumph of marketing as much as empirical science. It helped a good idea find a wide audience. — Steven Johnson

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations. — Carl William Brown

Good marketers measure. — Seth Godin

Today is a good day to tackle a fear and make yourself proud. — April WIlliams

I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing. — Scooter Braun

It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short. — Simon Zingerman

Don't try to follow trends. Create them. — Simon Zingerman

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form. — William Monahan

As good marketers, we like to tinker with things and make them better. — Michael Freeman

Don't overlook the most important thing you can do to grow your business and that is marketing.

Not focusing on marketing your business is like having a Ferrrari in the driveway, but refusing to put gas in it. What good is that doing? — Max Fortune

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO judge a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. — Walter Isaacson

Alongside the success of much Church marketing, and in the midst of much of the psychologized faith in the evangelical world today, a profound secularization of faith has taken place, and this despite the continued use of good biblical words like sin, grace, Christ, and atonement. This secularization is appealing because it buys the appearance of success, but it also forfeits the nature of biblical faith. The seeds of a full-blown liberalism have now been sown, and in the next generation they will surely come to maturity. — David F. Wells

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience. — Donald A. Norman

When it comes to content, the best marketers know that self promotion is good! — Kieran Flanagan

Much in the contemporary church reflects the idolatry of consumerism. Many people join the church simply because of what it has to offer them. A "gospel of prosperity" replaces the radical and costly good news of God's new creation in Jesus Christ. Churches become competitors vying for a greater share of the religious market. Evangelism is reduced to a marketing strategy — Kenneth L. Carder

a lot of so-called health breakthroughs are not nearly as impressive as their marketing makes them appear. While it may be good business to spin the numbers to increase sales, it isn't good science. One — T. Colin Campbell

Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great. — James C. Collins

Good content is the stuff of love affairs. — Tom Webster

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film. — Jamie Linden

When someone says you can't do something because of XYZ, is that true? Or are they playing with your life with their good intentions to keep you safe? — Richie Norton

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. — Tim Frick

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign. — Sendhil Mullainathan

Say whatever you want. But the United States has a kickass military and really good bullshit marketing people. If this country was a person it would be a used car salesman with a flamethrower. — Richard Jeni

As I'll explain, mission is one of these desirable traits, and like any such desirable trait, it too requires that you first build career capital - a mission launched without this expertise is likely doomed to sputter and die. But capital alone is not enough to make a mission a reality. Plenty of people are good at what they do but haven't reoriented their career in a compelling direction. Accordingly, I will go on to explore a pair of advanced tactics that also play an important role in making the leap from a good idea for a mission to actually making that mission a reality. In the chapters ahead, you'll learn the value of systematically experimenting with different proto-missions to seek out a direction worth pursuing. You'll also learn the necessity of deploying a marketing mindset in the search for your focus. In other words, missions are a powerful trait to introduce into your working life, but they're also fickle, requiring careful coaxing to make them a reality. This — Cal Newport

Many profit-driven corporate strategies are based on fashion, planned obsolescence, unneeded upgrades, and masterful emotional manipulation --marketing--causing people to continuously replace goods which are still in good working order. — Jacob Lund Fisker

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it. — Amish Tripathi

If you give the game a good score, they'll say you're in the thrall of your evil beau, the flashy marketing big shot at Saturnine. And if you give it a shitty score..." "All hell breaks loose." "In a manner of speaking. — Colin F. Campbell

When you're going to try and have people talk in a room and actually reflect life as we know it and have people recognize themselves and their own street and their own house in it, well then you're aiming for the high country and it's a much bigger gamble. You can interview all the marketing gurus and the people in charge of, you know, the people you gotta fight with in order to get your seats here, and they all talk about release dates and counterprogramming. At the end of the day, it's gotta be a good movie. — Tom Hanks

Why is an accountant who knows the regulation and codes and takes advantage of tax loopholes that save you thousands of dollars each year good, But SEO's who take advantages of loopholes and flaws in Google's algorithm to bring you traffic that makes you thousands of dollars bad? — Michael Gray

There's a marketing scheme that tells you that pregnancy and child rearing will make you into a moron, that your kids are only happy when you're buying them stuff. It's hard being a parent, but I laugh a lot and smile a lot and really enjoy it. The ratio of laughter to sadness is higher. There's part of me that wants to broadcast that. Parenting only affirmed what I already cared about, and that's good — Dar Williams

One problem with the discipline of marketing is that everyone knows enough about it to make suggestions, but most don't know enough to offer good advice. — Eric M. Jackson

Mr. Lawrence drank from his beer. Do you know how I figure out what to do? I look under rocks for slime. I lick the slime with my own tongue. I see the problem for what it is, not what a consultant's methodology says it should be. I find people who are working on something that no one told them to work on, who solve a problem because they can't let it stay unsolved, who don't eat or bathe because it takes too much time. I find the ones selling their ideas to customers without going through the marketing department first. I've gotten good at picking molds off cheeses and turning them into penicillin. People used to wonder where my ideas came from. It was simple: I looked for slimy rocks and moldy cheese, and I watched the bank account like a hawk. It worked well for this company for a long time. — Charlie Close

Nowadays, the Internet decides if you're good, not the big man in the big office. No matter how important that man thinks he is, everyone else knows that he's not important anymore, and the Internet decides these things, here in the modern age. — Alexei Maxim Russell

True humility is when you can surprise yourself more than others; the rest is either shyness or good marketing — Nassim Nicholas Taleb

This all seemed quaint and amusing, but as the book moved through to the modern day, nothing changed. People still fell to the influence of persuasion techniques, especially when they broadcast information about themselves that allowed identification of their personality type
their true name, basically
and the attack vectors for these techniques were primarily aural and visual. But no one thought of this as magic. It was just falling for a good line or being distracted or clever marketing. Even the words were the same. People still got fascinated and charmed, spellbound and amazed, they forgot themselves, and were carried away. They just didn't think there was anything magical about that anymore. — Max Barry