Goizueta Quotes & Sayings

Once you lose everything, what's the worst that's going to happen to you? You develop a self-assurance. — Roberto Goizueta

A billion hours ago, human life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion Coca-Colas ago was yesterday morning. - Robert Goizueta, chief executive of the Coca-Cola Company, April 1997 — Tom Standage

We're going to take risks. What has always been will not necessarily always be forever. — Roberto Goizueta

At the end of every day of every year, two things remain unshakable, our constancy of purpose and our continuous discontent with the immediate present. — Roberto Goizueta

If you take risks, you may fail. But if you do not take risks, you will surely fail. The greatest risk of all is to do nothing. — Roberto Goizueta

In a free society, every opportunity comes with three obligations. First, you must seize it. You must mold it into a work that brings value to others. Second, you must live it. Opportunity is nurtured only by action. Third, you must defend the freedom to pursue opportunities. You must embrace these three obligations as if the future of the United States depended on it. In fact, it does. — Roberto Goizueta