Quotes & Sayings About Emotional Appeal

I am quite content with philosophic contemplation. But, as the nineteenth century has gone bankrupt through an over-expenditure of sympathy, I would suggest that we should appeal to science to put us straight. The advantage of the emotions is that they lead us astray, and the advantage of science is that it is not emotional. — Oscar Wilde

I don't remember the first image of a werewolf I saw, but I suspect it was the hybrid type, up on two legs, with long limbs, hair, claw-like fingernails and lupine head. To me there's nothing scary about complete transformation from human into wolf. Wolves aren't scary. They're dangerous, yes, but so are geese, in the wrong mood. What's scary is seeing the human in the wolf but knowing it's beyond the reach of reason or emotional appeal. That's where the horror and dread kicks in. — Glen Duncan

Wearied with the commonplaces of a prosaic world; where even the joys of romance and adventure soon grow stale, St John and I had followed enthusiastically every aesthetic and intellectual movement which promised respite from our devastating ennui. The enigmas of the symbolists and the ecstasies of the pre-Raphaelites all were ours in their time, but each new mood was drained too soon, of its diverting novelty and appeal. Only the somber philosophy of the decadents could help us, and this we found potent only by increasing gradually the depth and diablism of our penetrations. Baudelaire and Huysmans were soon exhausted of thrills, till finally there remained for us only the more direct stimuli of unnatural personal experiences and adventures. It was this frightful emotional need which led us eventually to that detestable course which even in my present fear I mention with shame and timidity
that hideous extremity of human outrage, the abhorred practice of grave-robbing. — H.P. Lovecraft

The message is one of the beautiful things about the film. And I think part of the appeal is simply that they are prehistoric creatures, they are no longer around and that makes them magical and makes us feel quite emotional, because we know that those creatures did not survive in the long run, so there's poignancy in their fight for survival. — John Leguizamo

As Marilyn Ferguson observed, No one can persuade another to change. Each of us guards a gate of change that can only be opened from the inside. We cannot open the gate of another, either by argument or by emotional appeal. — Stephen R. Covey

From 1914 to 1918 a generation of German schoolboys daily experienced war as a great, thrilling, enthralling game between nations, which provided far more excitement and emotional satisfaction than anything peace could offer; and that has now become the underlying vision of Nazism. That is where it draws its allure from: its simplicity, its appeal to the imagination, and its zest for action; but also its intolerance and its cruelty towards internal opponents. Anyone who does not join in the game is regarded not as an adversary but as a spoilsport. Ultimately that is also the source of Nazism's belligerent attitude towards neighboring states. Other countries are not regarded as neighbors but must be opponents, whether they like it or not. Otherwise the match must be called off! — Sebastian Haffner

Communism and fascism or nazism, although poles apart in their intellectual content, are similar in this, that both have emotional appeal to the type of personality that takes pleasure in being submerged in a mass movement and submitting to superior authority. — James A.C. Brown

The continued appeal of anarchism can probably be attributed to its enduring affinity with both the rational and emotional impulses lying deep within us. It is an attitude, a way of life as well as a social philosophy. It presents a telling analysis of existing institutions and practices, and at the same time offers the prospect of a radically transformed society. — Peter Marshall

In order to understand people, we have to understand their way of life and approach. If we wish to convince them, we have to use their language in the narrow sense of the mind. Something that goes even much further than that is not the appeal to logic and reason, but some kind of emotional awareness of the other people. — Jawaharlal Nehru

I love to cook, and my wife loves to cook. Sometimes it's the appeal of the simplest of dishes - things you've grown up with in your life. Your emotional memory - something that not only affects your taste buds but that you've got an emotional attachment to. — Andy Garcia

I appeal for cessation of hostilities, not because you are too exhausted to fight, but because war is bad in essence. You want to kill Nazism. You will never kill it by its indifferent adoption. — Mahatma Gandhi

Then as now the PC held a curious power over restless, analytical people. To start with, the computer carried a psychological appeal not unlike that of an automobile. Both machines were objects of intense attachment for many of their owners - feelings of attachment that went well beyond the utility of the machines. While illustrating the way in which people can form emotional bonds with tools, the symbolisms of the automobile and the PC differed in an important way. The realm of the automobile extended no further than that of fantasy and enjoyment. The PC, by contrast, was a medium for creation. The utility of a PC arose directly from its software. Writing software required little money and, surprisingly, scant experience. — G. Pascal Zachary

Preliminary drawings or sketches in oil or pastel often have an immediacy and emotional appeal far greater than the final canvas. — Paul Mellon

This is a photograph, so it is as you see: there are no lies and no deceptions. One can detect here, elevated to an incomparably higher level, the same pathetic emotional appeal that lies concealed in every fake spiritualist photograph, every pornographic photograph; one comes to suspect that the strange, disturbing emotional appeal of the photographic art consists solely in that same repeated refrain: this is a true ghost ... this is a photograph, so it is as you see: there are no lies, no deceptions. — Yukio Mishima

Most of the arts, as painting, sculpture, and music, have emotional appeal to the general public. This is because these arts can be experienced by some one or more of our senses. Such is not true of the art of mathematics; this art can be appreciated only by mathematicians, and to become a mathematician requires a long period of intensive training. The community of mathematicians is similar to an imaginary community of musical composers whose only satisfaction is obtained by the interchange among themselves of the musical scores they compose. — Cornelius Lanczos

The Semitic religions of Abrahamic lineage present themselves as gifts come down from Heaven at a particular moment in history; now in order for them to be able to impinge on whole collectives, that is, to convert them and to integrate them, they must appeal to volitive and emotional factors, and this clearly has nothing to do with pure intellection, or a sophisticated dialectic. The monotheists were finally in need of Hellenism, not only to learn how to give more explicit account of their intellectual intentions, but also in order to promote the blossoming forth of intellection itself, thanks precisely to the aid of a more supple means of expression than the symbols and ellipses of the Scriptures. — Frithjof Schuon

All fiction, if it's successful, is going to appeal to the emotions. Emotion is really what fiction is all about. That's not to say fiction can't be thoughtful, or present some interesting or provocative ideas to make us think. But if you want to present an intellectual argument, nonfiction is a better tool. You can drive a nail with a shoe but a hammer is a better tool for that. But fiction is about emotional resonance, about making us feel things on a primal and visceral level. — George R R Martin

We seem to know when to 'tap the heart.' Others have hit the intellect. We can hit them in all emotional way. Those who appeal to the intellect only appeal to a very limited group. The real thing behind this is: we are in the motion picture business, only we are drawing them instead of photographing them. — Walt Disney

The intimate rapport with nature is one of the most precious things in life. Nature is indeed very close to us; sometimes closer than hands and feet, of which in truth she is but the extension. The emotional appeal of nature is tremendous, sometimes almost more than one can bear. — Jan Smuts

APPEAL TO EMOTION Informal Proponent A argues for or against conclusion P by invoking the emotional effects of P. Arguing for the conclusion of an argument by appealing to the emotions of the audience, rather than addressing the matter at hand. — Michael Withey

Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the biggest response. Workers in the field of educational radio are loath to acknowledge this truism, maintaining that certain programs must be built to appeal to the intellect. Of course, they are right, but that is the minority appeal. — Judith C. Waller

The big lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason. — Joost Meerloo

A watch manufacturer in New York tried out two series of watch advertisements; one argued the superior construction, workmanship, durability, and guarantee offered with the watch; the other was headed, "A Watch to be Proud of," and dwelt upon the pleasure and pride of ownership. The latter series sold twice as many as the former. A salesman for a locomotive works informed the writer that in selling railroad engines emotional appeal was stronger than an argument based on mechanical excellence. — J. Berg Esenwein

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign. — Walter Isaacson

When evil is allowed to compete with good, evil has an emotional populist appeal that wins out unless good men and women stand as a vanguard against abuse. — Hannah Arendt

I didn't expect to feel pathos for the villains in our show. I feel quite moved in several of our episodes; I never realized that a show like 'Motive,' which aims for a broad appeal, could have that sort of emotional impact. — Kristin Lehman

[Fascism is] psychologically far sounder than any hedonistic conception of life ... Whereas Socialism, and even capitalism in a more grudging way, have said to people "I offer you a good time," Hitler has said to them, "I offer you struggle, danger, and death," and as a result a whole nation flings itself at his feet ... We ought not to underrate its emotional appeal. — George Orwell

Everyone on the Left has a favorite story that allows them to kind of excuse Reagan, explain away Reagan, say he was dumb, but unless we reckon with that kind of emotional intelligence and his ability to kind of speak to the aspirations of the American people, the less liberals are going to be able to understand the soul of his appeal. — Rick Perlstein

Cognitive states of mind are seldom addictive, since they depend upon exploration of the world, and the individual encounter with the individual object, whose appeal is outside the subject's control. Addiction arises when the subject has full control over a pleasure and can ponder it at will. It is primarily a matter of sensory pleasure, and involves a kind of short-circuiting of the pleasure network. Addiction is characterized by a loss of the emotional dynamic that would otherwise govern an outward-directed, cognitively creative life. — Roger Scruton

On the whole, my family had always adopted a reserved attitude toward Zionism; my great-uncle Edmond had acted on his own in generously supporting Jewish Palestine, for reasons more humanitarian and religious than political. But the devastation caused by the war and the extermination of six million Jews radically changed all of our former attitudes. The idea of a Jewish homeland acquired an intense emotional appeal; I myself became an ardent Zionist.. — Guy De Rothschild

No one can persuade another to change. Each of us guards a gate of change that can only be opened from the inside. We cannot open the gate of another, either by argument or emotional appeal. — Marilyn Ferguson