Dr. Philip Kotler Quotes & Sayings

I've got you deep in the heart of me. — Cole Porter

The Internet has been the most fundamental change during my lifetime and for hundreds of years. — Rupert Murdoch

Eventually, after you have planned the whole thing, you will have many, many steps, but they will be organized into a hierarchy of sorts, as shown in Figure5-1. In this drawing, the three dots represent places where other steps go, but we chose to leave them off so that the diagram can fit on the page. This type of design is a top-down design. The idea is that you start at the uppermost step of your design (in this case, "Build flying saucer") and continue to break the steps into more and more detailed steps until you have something manageable. For many years, this was how computer programming was taught. Although this process works, people have found a slightly better way. First, before breaking the steps (which are the verbs), you divide the thing you're building into parts (the nouns). In this case, you kind of do that already, in the first two steps. But instead of calling them steps, you can call them objects — Anonymous

The aim and the result of faithful, fruitful, and fulfilling service is to make God famous. — Don Cousins

Whenever I wasn't watching the planes, I was playing community baseball, football, or something like that. — Bo Jackson

All the small, simple, conscious acts of living a sudden defense against the dying we do every day. — Libba Bray

Freedom is sloppy. But since tyranny's the only guaranteed byproduct of those who insist on a perfect world, freedom will have to do. — Bill Willingham