Customer Insights Quotes & Sayings

To gain customer insights, we must understand that we are prisoners of what we know and what we believe. — Mohanbir Sawhney

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services. — Amy Jo Martin

If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job. — Clayton Christensen

A business strategy roadmap is also composed of three elements: insights on technological possibilities, customer needs, and competitive intent. In other words, what could we build, how would people react to it, and does it give us an edge over the competition? — Michael Mace