Customer Data Quotes & Sayings

Keep striving and searching for greater realization. Through that yearning the problems of execution will be solved. — John Sloan

The customer only knows what she thinks she wants based on her experience with the current product. The innovator can take into account everything that's possible, but often must go against what she knows to be true. As a result, innovation requires a combination of knowledge, skill, and courage. Sometimes only the founder has the courage to ignore the data; — Ben Horowitz

What could be worse than being born without sight? Being born with sight and no vision. — Helen Keller

Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference. — Bill Gates

For Angie time was as big and round as the sky, and to try to make sense out of it was like trying to make sense of music and God and why the ocean was deep. — Elizabeth Strout

Overall, while the Rovi entertainment store is a nice stand-alone offering, more importantly, however, it is also a part of our total customer solution, fitting in now with our data and TotalGuide offerings. — Alfred Amoroso

The digital communications technology that was once imagined as a universe of transparent and perpetual illumination, in which cancerous falsehoods would perish beneath a saturation bombardment of irradiating data, has instead generated a much murkier and verification-free habitat where a google-generated search will deliver an electronic page on which links to lies and lunacy appear in identical format as those to truths and sanity. But why should we ever have assumed that technology and reason would be mutually self-reinforcing? The quickest visit to say, a site called Stormfront will persuade you that the demonic is in fact the best customer of the electronic. — Simon Schama

The Cards lead the Dodgers 4-2 after one inning and that one hasn't even started. — Jerry Coleman

All the data in the world won't gloss over bad customer experience or poor campaign execution. — Dave Walters

Information technology departments must spend enormous amounts of time and money worrying about integrating big computer systems with billions of pieces of customer data. — Alex Berenson

This is a promising new source of insight that can supplement survey data but can't replace it for the foreseeable future. That's because the tools have a ways to go before they can accurately gauge sentiment about specific customer interactions as precisely and consistently as a survey. You should consider this option when your measurement program matures, but start out with the tried-and-true approach of fielding surveys. — Harley Manning

Sometimes the better the writing, the harder it is to play because you really want to service it. It's hard to be that quick and articulate in life. You've got to try to make it seem discovered, you know, not rehearsed. — David Duchovny

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg

Prayer is not a vain attempt to change God's will; it is a filial desire to learn God's will and to share it. Prayer is not a substitute for work: it is the secret spring and indispensable ally of all true work. — George Arthur Buttrick

I drink too much, way too much; my doctor drew blood he ran a tab! — Rodney Dangerfield

When I was 13, I started working in a nightclub with Ray Charles. That's the greatest school in the world, the school of the streets. Ray taught me how to read in Braille. He was only two years older than me, but it was like he was 100 years older. — Quincy Jones

What does it mean when customers don't take a deal? Does it mean that they didn't want the product as much as they did want the one they bought? Is a negative signal as strong as a positive one? Perhaps they like Champagne but already have a lot in stock. Maybe they just didn't see your e-mail newsletter that month. There are a lot of reasons why someone doesn't take an action, but there are few reasons why someone does. In other words, you should care about purchases, not non-purchases. The fancy way to say this is that there's an "asymmetry" in the data. The 1s are worth more than the 0s. If a customer matches another customer on three 1s, that's more important than matching some other customer on three 0s. What stinks though is that while the 1s are so important, there are very few of them in the data - hence, the term "sparse. — John W. Foreman

For ecommerce data derived from digital experiences, such as the keywords and phrases from search engines to the frequency of purchases of various customer segments, data is most often not normally distributed. Thus, much of the classic and Bayesian statistical methods taught in schools are not immediately applicable to digital ecommerce data. That does not mean that the classic methods you learned in college or business school do not apply to digital data; it means that the best analysts understand this fact. — Judah Phillips

When it meows, one scarcely hears it ... It has not the need of words to speak the lengthiest phraseologies. — Charles Baudelaire

Why is it that the most important stuff to listen to is almost always the stuff we don't want to hear? — Mardy Grothe

Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust. — Ginni Rometty

We've already seen shifts happening in some of the big companies - Google, Apple - that now understand how vulnerable their customer data is, and that if it's vulnerable, then their business is, too, and so you see a beefing up of encryption technologies. At the same time, no programs have been dismantled at the governmental level, despite international pressure. — Laura Poitras

Then he summarised the news-items in his own words, and transmitted them to his immediate neighbours. And so from bed to bed, the news slowly circulated round the ward, increasingly distorted as it was passes on from one inmate to the next, in this way diminishing or exaggerating the details, according to the personal optimism or pessimism of those relaying the information. — Jose Saramago

If employees need to stay late in order to curry favor with the boss, what motivation do they have to get work done during normal business hours? After all, they can put in the requisite 'face time' whether they are surfing the Internet or analyzing customer data. — Robert Pozen

Despite the "R" in CRM and the $11 billion spent on CRM software annually, many companies don't understand customer relationships at all. They lack relational intelligence - that is, they aren't aware of the variety of relationships customers can have with a firm and don't know how to reinforce or change those connections. They may be very good at capturing simple demographic data - gender, age, income, and education - and matching them with purchasing information to segment customers into profitability tiers. But this is an industrial view of customer relationships, a sign that many firms still think of customers as resources to be harvested for the next up-sell or cross-sell opportunity rather than as individuals looking for certain kinds of interactions. — Anonymous

We're creatures of habit when it comes to mobile contracts and the wires piping high-speed data into our homes. It's a pain to deal with transfers, installations, and customer service interactions, so we shrug and keep paying a premium. — Ian Lamont

Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over. — James Surowiecki